Reality check: converting customers doesn’t just happen by accident. These days, B2B marketers need to proactively engineer the buyer’s journey.
Your ability to convert strangers into qualified leads often hinges on your ability to “light up” where you want people to go next as you nurture them from Point A to Point B.
But doing so now is easier said than done.
With the aim of strengthening the legal framework for electronic commerce and facilitating the management of certifications, the Electronic Commerce Association was created in Guatemala.
The new chamber will be able to affiliate all types of companies, and its main purposes are strengthening entrepreneurship, specialized training through certifications, and the promotion of rules and legal regulations for the sector.
A growing trend in online shopping is forcing malls to rethink their business models and renew their strategies for attracting customers.
While Internetshopping trends in Central American countries are still a long way behind more developed markets such as the United States, businesses are already starting to feel the effects of increased consumer interest in online shopping.
Added to the small level of influence that social networks have on consumer purchasing decisions there is also the ever latent danger posed by situations where communication can seriously damage the company's image.
"Users of the microblogging network do not represent real-world consumers ."
Although the network has now reached 230 million users, experts are warning that they are not a fair sample of the population to which companies want to target their advertising messages.
"Twitter is a place for people addicted to their digital devices, who are terribly worried about missing out on the latest tweet by Edward Snowden and are faithful believers that the world is interested in reading all of their publications.
71% of consumers who buy online, return to buy again from the same vendor, whereas this percentage drops to 4% for purchases in physical stores.
An article in Peru-retail.com reviews the results of a study by the Spanish consultancy firm TNS, which highlights greater loyalty from online shoppers compared to traditional buyers.
"As a saving strategy, customers shopping in traditional establishments distribute their purchases over a larger number of establishments and increase purchasing frequency, which means, according to the consultant, there is an increase in the purchase of generic brands and less loyalty to establishments. Meanwhile, the virtual shopper has less diversity of businesses on the Internet and looks for a web service which is 'friendly' and 'agile' in order to facilitate their purchase. Once they find an online establishment that satisfies their expectations, they don’t tend to have much reason to change. "
After 56 years of history the weekly Costa Rican newspaper will continue to serve the interest of English speaking readers but only through its online edition.
From a publication on Ticotimes.net:
The story by now is well-known: Fifty-six years ago, a group of high school students at Costa Rica’s Lincoln School wanted to learn about journalism. So veteran U.S.
Today, marketing has taken on a complexity that can not be solved by the traditional 4Ps: product, price, place and promotion.
An article by Antonio Jimenez in Elfinancierocr.com shines a light on an issue which before the globalized economy and the digital revolution was solved with the concepts of product, price, place and promotion.
An internet campaign developed by the Tourism Authority has meant an increase in visits to the portal Visitpanama.com, which receives on average 73,430 hits per month.
According to the manager of the Tourism Authority of Panama, Solomon Shamah, advertising and web media promotion are an important methods of attracting tourists.
Measuring results is essential in order to check whether your online communication strategy is successful and profitable.
Accurately defining goals for internet investments and then measuring and analyzing the results of the traffic that company’s web sites record is vital in ensuring the success of that investment.
Gustavo Arias Retana's article in Elfinancierocr.com explains that "within the planning that a company must do to get the most out of its web space, it is essential to define the methods used to measure results. Today, that situation is easier because there are many low cost, or no cost, tools which allow you to have control over traffic on web sites and create profiles of social networking followers."
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