Investing in automatic learning systems to offer the most appropriate products for each consumer and to strengthen the relationship between customers and manufacturers, are strategies that could improve the income of online stores.
With the arrival of a new commercial reality, e-commerce passed from being the future of several businesses, to the present of companies dedicated to the commercialization of all types of products and services.
Between July and October 2020 the number of people in Panama who were exploring options for buying bedding online increased 36%, while the number of Salvadoran consumers looking to buy carpets grew 72%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.
The covid crisis forced companies to accelerate the digital transformation process they had been experiencing, forcing the implementation of new business strategies that, far from disappearing when the pandemic passes, will remain and be reinforced.
Crib economy, geolocalization, digital shopping...
Between July and October of this year, the number of consumers in the Honduran market who were trying to buy a decorative living room table online increased by 87%, and the number of people looking to buy a house decreased by 25%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time the changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.
When comparing July and October 2020, the number of consumers in the country who were trying to buy a coffee machine via online increased by 87%, and the number of people looking to buy a cell phone increased by 13%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time the changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.
With the accelerated arrival of the new commercial reality, consumers no longer divide the world between the physical and the digital, since now the purchasing processes are a constant succession that combines both aspects.
Due to the transformation of consumer habits that had been occurring since before the covid-19 crisis and that has now accelerated, companies are focusing on understanding how people decide on the purchases they make.
Of the total number of people in Guatemala who are looking to purchase products and services online, 27% are looking to buy electronic equipment, 14% are looking to hire an educational service and 13% are interested in purchasing a vehicle.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
Of the total number of people in Honduras who are looking to purchase products and services online, 21% are trying to hire an educational service, 20% are exploring options to access some financial service and 13% are looking to buy a home and garden item.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
In the region, it is estimated that more than 4 million people show interest in the digital environment for supermarkets, being Walmart, Pricesmart, Paiz, La Torre, La Colonia and Super Selectos, some of the chains that have better positioned in the minds of consumers.
An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, gives interesting results on the preferences and tastes of people in various products, services, store chains, brands and activities.
Does it make sense to keep doing surveys to evaluate, for example, the ranking of a brand, when all the real, honest, and unbiased information can be inferred from people's behavior on the Internet?
"... Traditionally, when teachers or business people needed data, they commissioned surveys. They obtained data in an orderly fashion, either in figures or in boxes marked on questionnaires.
Greater interest in electronic accessories and construction tools for home use are some of the changes that are evident among Guatemalans in the new commercial reality.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
Increased interest in all-terrain vehicles, pet food and hygiene items are some of the changes that are evident among consumers in this new commercial reality.
Through a system that monitors changes in consumer interests and preferences in Central American countries in real time, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
In the current scenario of changing consumer habits, interest in bicycle accessories, gardening items and beer has grown among Costa Rican consumers in recent weeks.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
In Central America, nearly 3 million people are looking to purchase a beauty service or product online, and 31% of these consumers explore options for buying makeup and cosmetic items.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
Among the people who look for products and services available online in Central America, 20% try to buy electronic devices such as cell phones, video game consoles or cameras, 17% home and garden items, and 10% vehicles.
The interactive information system developed by CentralAmericaData monitors in real time the changes in consumer habits in all markets in the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
Recognized Brazilian company of backhoe loaders, telescopic, articulated and other types of cranes looking for companies interested in representing the brand and distributing their machinery in Central America and Mexico. The company manufactures and sells telescopic,...
Operating Company dedicated to the manufacture of gluten-free and sugar-free products, OHNE brand. The OHNE brand has 8 product lines: square bread, sweet...
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