During the first six months of 2020, Central American countries imported cell phones for $541 million, 11% less than what was reported in the same period of 2019, a drop that is mainly explained by the behavior of Panamanian, Honduran and Salvadoran purchases.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
Between July and October 2020, the number of people in Guatemala exploring options for buying professional DJ equipment online grew by 40%, while the number of Salvadoran consumers looking to purchase Xbox consoles decreased by 16%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.
The I Shop, which is located in San Salvador's Multiplaza shopping center, has a potential market of 380,000 consumers 15 minutes away by car, and 39% of them are interested in tablets, and 14% in desktop computers.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of establishments dedicated to the sale of consumer electronics equipment, such as cell phones, laptops, desktops and other items, operating in the countries of Central America. Below is an extract of the study's findings.
During the first three months of 2019, Central American countries imported cell phones for $329 million, 27% more than what was reported in the same period of 2018.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAPHIC caption="Click to interact with the graphic"]
Although Samsung and Apple mobile phones represent more than half of the devices used in the region's markets, there is an upward trend in the preference for devices from the Chinese brand Huawei.
An analysis of the Trade Intelligence Area at CentralAmericaData provides interesting data on the use and preference of cell phone brands in the region.
In the first half of the year, countries in the region reported $574 million in mobile phone imports, and company purchases in Hong Kong increased 84%.
Figures from the information system on the Mobile Phone Market in Central America, complied by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
During the first quarter of the year, countries in the region recorded $259 million in cell phone imports, and 62% were bought by companies in Guatemala and Costa Rica.
Figures from the information system on the Mobile Phone Market in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
From January to March of this year, the country imported $34 million worth of mobile phones, 9% more than was purchased in the same period in 2017.
Figures from the Mobile Phone Market information system in Honduras, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]
In the fourth quarter of 2017, mobile telephone lines in Honduras totaled just over 8.2 million subscribers, registering an increase of 5% compared to the third quarter of the same year.
According to a report by the National Telecommunications Commission (Conatel), at the end of 2017 of the total number of mobile telephony subscribers in the country, 662,652 subscribers were using the Post-payment format, representing 8% of the total subscribers, while 7,570,847 corresponded to the Pre-payment format, representing 92% of the total.
Last year countries in the region imported $1.269 billion worth of mobile phones, which is equivalent to an increase of 10% over the previous year.
Information from the interactive system "Cell Phone Market in Central America", compiled by the Business Intelligence Unit at CentralAmericaData, [GRAFICA caption= "Click to interact with graph"]
The number of subscribers to the mobile and fixed Internet services increased from 2.5 million to 2.6 million between December 2016 and September 2017.
According to figures from the National Telecommunications Commission (Conatel), in the third quarter of last year "... The number of subscribers of fixed internet services reached a total of 245,924 at the end of this quarter of the year, observing a growth of 2.12% compared to the previous quarter.The number of mobile internet subscribers reached a total of 2,111,101, with a growth of 2.95% compared to the previous quarter."
Between January and June 2017, the region imported $590 million worth of mobile phones, 10% more than the imports in the same period in 2016.
Figures from the information system on the Mobile Phone Market in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with the graphic"]
A legal reform approved by Congress obliges telephone operators to register the IMEI code of cell phones, with the aim of minimizing smuggling and cloning of devices.
The amendment to Legislative Decree 19-2014 establishes that operators must register the IMEI code in a database that will be managed by the National Telecommunications Commission.
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