During the first six months of 2020, Central American countries imported cell phones for $541 million, 11% less than what was reported in the same period of 2019, a drop that is mainly explained by the behavior of Panamanian, Honduran and Salvadoran purchases.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
Between July and October 2020, the number of people in Guatemala exploring options for buying professional DJ equipment online grew by 40%, while the number of Salvadoran consumers looking to purchase Xbox consoles decreased by 16%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.
The I Shop, which is located in San Salvador's Multiplaza shopping center, has a potential market of 380,000 consumers 15 minutes away by car, and 39% of them are interested in tablets, and 14% in desktop computers.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of establishments dedicated to the sale of consumer electronics equipment, such as cell phones, laptops, desktops and other items, operating in the countries of Central America. Below is an extract of the study's findings.
As a result of the conditions imposed by the Superintendence of Competition to carry out the operation, América Movil and Telefónica decided to cancel the agreement to purchase 99.3% of Telefonica Moviles El Salvador.
According to the technical, legal and economic analysis carried out by the Superintendence of Competition SC, it was warned that the acquisition would produce limitations to competition in the markets of mobile and fixed telephony and business connectivity services.
One of the conditions for authorizing the acquisition is that America Movil must relinquish the right to operate 25 MHz of radio spectrum with national coverage in the 850 MHz band and 30 MHz of radio spectrum with national coverage in the 1900 MHz band, which currently belong to Telefonica.
According to the technical, legal and economic analysis carried out, it was warned that the acquisition would result in limitations to competition in the markets for mobile and fixed telephony and business connectivity services. Therefore, the Board of Directors of the Superintendence of Competition (CDSC) decided to impose a set of conditions to repair the damages, which include enforcement measures prior to the closing of the transaction (ex ante) and a series of subsequent obligations (ex post) in order to counteract such limitations, informed the Superintendence of Competition (SC).
Telefonica announced that it had reached an agreement with Liberty Latin America for the sale of the entire capital stock of its operation in Costa Rica, a transaction totaling $500 million.
The Superintendence of Telecommunications prepares the procedure to start issuing sanctions of up to $25,800 from February 2020, to businesses that do not have a registry of mobile terminal equipment and SIM cards.
The regulations have been in force for years, as on October 9, 2013, Decree 8-2013, the Mobile Terminal Equipment Law, came into force, which mandates the creation of the Registry of Mobile Terminal Equipment and SIM Cards Dealers, both under the responsibility of the Superintendence of Telecommunications (SIT).
In El Salvador, businessmen are preparing a proposal for the government to disconnect the 2G telephone network, so that services migrate to 4G and 5G technology.
The initiative, which is being prepared by the National Association of Private Enterprise (ANEP), will be presented to the authorities during the National Meeting of Private Enterprise (Enade) 2019.
During the first three months of 2019, Central American countries imported cell phones for $329 million, 27% more than what was reported in the same period of 2018.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAPHIC caption="Click to interact with the graphic"]
Up to January of this year, the number of Internet users in the country reached 6.9 million, 7% more than in the same month of 2018, and the service reaches 64% of the population.
According to the report "Digital 2019: Global Internet Use Accelerates", between January 2018 and the same month of 2019 the number of Internet users went from 6.4 million to 6.9 million.
The number of active cell phones in the country reached 5.43 million between 2018, 3% more than what was reported in 2017, increase explained by the behavior of the number of mobile phones with type of service per contract.
Reports of the General Comptroller of the Republic detail that between 2017 and 2018 the number of active cell phones in the country went from 5,280,195 to 5,432,789, which is equivalent to a 3% variation.
Although Samsung and Apple mobile phones represent more than half of the devices used in the region's markets, there is an upward trend in the preference for devices from the Chinese brand Huawei.
An analysis of the Trade Intelligence Area at CentralAmericaData provides interesting data on the use and preference of cell phone brands in the region.
In the Dominican Republic, the Directorate General of Customs decided to increase from 3% to 8% the tax on imports of mobile communication equipment.
The initial decision was to increase to 20% the tax on the import of cell phones, however, after the measure generated objection, the General Directorate of Customs (DGA) decided that finally a tax of 8% will be applied.