During the first six months of 2020, Central American countries imported cell phones for $541 million, 11% less than what was reported in the same period of 2019, a drop that is mainly explained by the behavior of Panamanian, Honduran and Salvadoran purchases.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
Between July and October 2020, the number of people in Guatemala exploring options for buying professional DJ equipment online grew by 40%, while the number of Salvadoran consumers looking to purchase Xbox consoles decreased by 16%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.
The I Shop, which is located in San Salvador's Multiplaza shopping center, has a potential market of 380,000 consumers 15 minutes away by car, and 39% of them are interested in tablets, and 14% in desktop computers.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of establishments dedicated to the sale of consumer electronics equipment, such as cell phones, laptops, desktops and other items, operating in the countries of Central America. Below is an extract of the study's findings.
In Guatemala, a legislative project prohibiting cuts in water, electricity, cable TV, telephone and Internet services during the state of calamity, which was decreed by the outbreak of covid-19 in the country, was published.
After multiple struggles, Decree 15-2020 was published on May 21 in the Diario de Centroamérica, which was approved by the deputies and then vetoed by President Alejandro Giammattei.
When the Central American economies begin to relax the restrictions that have been adopted to prevent the spread of covid-19, sales of pay television service are forecast to fall by at least 2%.
Using a demand/income sensitivity model developed by CentralAmericaData's Commercial Intelligence Area, it is possible to project the variations that household demand for different goods and services will undergo as the most critical phases of the spread of covid-19 are overcome and the measures restricting mobility in the region's countries are lifted.
The Superintendence of Telecommunications prepares the procedure to start issuing sanctions of up to $25,800 from February 2020, to businesses that do not have a registry of mobile terminal equipment and SIM cards.
The regulations have been in force for years, as on October 9, 2013, Decree 8-2013, the Mobile Terminal Equipment Law, came into force, which mandates the creation of the Registry of Mobile Terminal Equipment and SIM Cards Dealers, both under the responsibility of the Superintendence of Telecommunications (SIT).
During the first three months of 2019, Central American countries imported cell phones for $329 million, 27% more than what was reported in the same period of 2018.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAPHIC caption="Click to interact with the graphic"]
In Guatemala, the telephone company Tuenti reported that it will now be part of América Móvil, owner of the Claro brand, following the sale of Telefonica's shares in early 2019.
Although Samsung and Apple mobile phones represent more than half of the devices used in the region's markets, there is an upward trend in the preference for devices from the Chinese brand Huawei.
An analysis of the Trade Intelligence Area at CentralAmericaData provides interesting data on the use and preference of cell phone brands in the region.
After the number of users in operation in Guatemala grew 9% between 2016 and 2017, during the period between 2017 and 2018, the increase was only 2%.
According to the statistical bulletin of the Second Semester - 2018, prepared by the Telephony Regulation Management of the Superintendence of Telecommunications (SIT), between 2017 and 2018 the number of users in the country increased by 481,038, going from 19.9 million to 20.4 million.
The mergers and acquisitions being reported in Central America are largely because not all companies in the region are willing to make the heavy investments that the transition to 5G technology will require.
The most recent register of the sale of assets of one of the Central American competitors is the case of Telefónica, which on January 24 reported that for $648 million it sold to América Móvil all the shares of Telefónica Guatemala and 99.3% of Telefónica El Salvador.
The company reported that it signed an agreement with Millicom S.A. for the sale of all shares of Telefonica Costa Rica, Nicaragua and Panama, closing the transaction at $1.65 billion.
After the company reported in late January 2019 that for $648 million it had agreed to sell to America Móvil all the shares of Telefonica Guatemala and 99.3% of Telefonica El Salvador, it now announced that it had completed the sale process of the entire operation in Central America.
In the last eleven years in Guatemala, companies providing telecommunications services have invested just over $1.26 billion in the sector.
Figures from the Bank of Guatemala specify that Telecommunications is the fourth most important economic activity, according to the flows of Foreign Direct Investment that have reached the country, since between 2007 and 2018 an average of $105 million per year has been invested.
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