During the first six months of 2020, Central American countries imported cell phones for $541 million, 11% less than what was reported in the same period of 2019, a drop that is mainly explained by the behavior of Panamanian, Honduran and Salvadoran purchases.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
The company Telefonica went from monopolizing 22.3% of the total mobile telephone subscriptions in the country in 2015, to concentrating 29.9% at the end of last year.
According to a report prepared by the Superintendence of Telecommunications (Sutel), which was released on November 17th, in the last few years Telefonica has gained ground in the mobile telephone market, and in the cases of Claro and the Costa Rican Institute of Electricity (ICE), they have decreased their share.
Between July and October 2020, the number of people in Guatemala exploring options for buying professional DJ equipment online grew by 40%, while the number of Salvadoran consumers looking to purchase Xbox consoles decreased by 16%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.
The I Shop, which is located in San Salvador's Multiplaza shopping center, has a potential market of 380,000 consumers 15 minutes away by car, and 39% of them are interested in tablets, and 14% in desktop computers.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of establishments dedicated to the sale of consumer electronics equipment, such as cell phones, laptops, desktops and other items, operating in the countries of Central America. Below is an extract of the study's findings.
Telefonica announced that it had reached an agreement with Liberty Latin America for the sale of the entire capital stock of its operation in Costa Rica, a transaction totaling $500 million.
After Millicom announced that it exercised its right to cancel the Share Purchase Agreement for the acquisition of Telefonica's operating subsidiary in Costa Rica, the Spanish firm will focus on strengthening its operations in the Central American country.
Eight months after the Telecommunications Superintendence authorized the economic concentration requested for Millicom to buy the shares of Telefónica de Costa Rica TC S.A., the parties announced on May 2nd that they had decided to rescind the agreement.
Millicom announced that it exercised its right to terminate the Share Purchase Agreement for the acquisition of Telefonica's operating subsidiary in the Central American country.
When the Central American economies begin to relax the restrictions that have been adopted to prevent the spread of covid-19, sales of pay television service are forecast to fall by at least 2%.
Using a demand/income sensitivity model developed by CentralAmericaData's Commercial Intelligence Area, it is possible to project the variations that household demand for different goods and services will undergo as the most critical phases of the spread of covid-19 are overcome and the measures restricting mobility in the region's countries are lifted.
The Superintendence of Telecom of Costa Rica tenders the supply of tools to detect and block the use of stolen mobile terminals or with adulterated, duplicated or cloned IMEIs.
Costa Rica Government Purchase 2019LN-000002-0014900001:
"Objective or activity of the plan: To provide SUTEL with the tools to detect and block the use of stolen or adulterated, duplicated or cloned IMEIs through the processing and analysis of data such as MSISDN, IMSI and IMEI obtained from mobile operators and service providers, so that users are restricted from connecting equipment in irregular conditions on mobile telephone networks.
During the first three months of 2019, Central American countries imported cell phones for $329 million, 27% more than what was reported in the same period of 2018.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAPHIC caption="Click to interact with the graphic"]
The Superintendence of Telecommunications authorized the economic concentration requested for Millicom to acquire the shares of Telefonica de Costa Rica TC S.A.
Although Samsung and Apple mobile phones represent more than half of the devices used in the region's markets, there is an upward trend in the preference for devices from the Chinese brand Huawei.
An analysis of the Trade Intelligence Area at CentralAmericaData provides interesting data on the use and preference of cell phone brands in the region.
Five years after buying it, the Costa Rican state-owned electric company Racsa decided to close Fullmovil, a virtual operator dedicated to the commercialization of prepaid telephony services.
In February 2014, the Superintendence of Telecommunications announced that Radiográfica Costarricense - already in serious financial difficulties - acquired Fullmóvil, a virtual operator involved in the sale of paid telephony services.
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