The new commercial reality in which online shopping and changes in consumer habits have forced companies to rethink their sales strategies, so it is essential to understand how people behave in the digital environment.
The report "Internet in Central America", prepared by the Trade Intelligence Unit of CentralAmericaData, provides the most updated data on the presence of Internet users in the region, users by gender, educational level and other details. In addition to the behavior of the uses in each country and the channel where they connect.
The lack of proper infrastructure and the lack of allocation of radio spectrum are some of the reasons why it is difficult for telecommunications companies to improve Internet connection or lower prices for services.
Internet operators in Costa Rica face adversities to improve service and provide better prices to consumers, including the deficit of appropriate infrastructure.
The Superintendency of Telecommunications in Costa Rica is calling a tender to develop infrastructure for internet and mobile telephony services in 24 indigenous territories in the country.
The Sutel will receive technical and economic offers from telecommunications companies interested in developing the project up until May 31, and it will analyze the bids and award the project within a period of 45 working days.
The country is also losing competitiveness because of its internet services, with average speeds reported of just 6.9 Mbps on the 4G network, far away from the world average and below the rest of Central America.
A report by the international company OpenSignal reports that Costa Rica's 4G network has the worst average global speed, just above India, where the average speed of the 4G network is 6.13 Mbps.
With the declaration of effective competition in the mobile telecommunications market it is expected a reduction in prices and an increase in the commercial supply offered by operators.
Mobile telephony and mobile internet services are now free from tariff regulation by the Superintendence of Telecommunications (Sutel).The entity declared effective competition in this segment of the telecommunications marketon September 18.
If the proposal put forward by the Superintendence of Telecommunications is successful, the rates for telephony and mobile internet will be free of regulation.
The proposal to declare effective competition in the mobile phone market will put to public consultation for the next 15 days.
In the tender for 70 MHz of frequencies for telephone and mobile telephone and Internet services in Costa Rica, Claro paid $19 million for three blocks of frequencies and Movistar $24 million for four blocks.
In the against the clock auction, in a single round, the Telecommunications Superintendence (Sutel) sold the 70 MHz that had been left idle since the first radio spectrum contest was held in 2011.
A tender is being launched in Costa Rica for seven generic blocks (2 x 5 MHz) in the bands of 1800 MHz and 1900/2100 MHz of the radio spectrum for mobile telephony and Internet.
A report by Akamai highlights an 8.4% drop in the average connection speed in Costa Rica in the second quarter compared to the same period last year.
Between late 2014 and June this year, Costa Rica fell 20 positions in the ranking of broadband Internet, surpassing only Paraguay, Bolivia and Venezuela. Panama recorded a slight growth of 1% in the period in question, while Guatemala, El Salvador, Nicaragua and Honduras, did not even figure in the report.
The only countries in America where mobile phone prices are still regulated are El Salvador and Costa Rica. It is no coincidence that these countries are among the last in the rankings for speed of mobile internet services.
On October 28th the Telecommunications Superintendency will be giving a public presentation on the charges for downloading via internet on postpaid mobile phones.
From a statement issued by the Superintendency of Telecommunications:
Users will have new charging scheme for postpaid mobile internet
Six years after the market opened, authorities are assessing whether competition is effective in order to eliminate caps and free up rates for mobile telephony and the internet.
The methodology for determining whether or not there is effective or genuine competition in the telecommunications market has already been approved and the Telecommunications Regulator expects to have the results no later than the end of the year. If it is determined that competitive conditions exist, there could be an elimination of the requirements such as capped tariffs for services and other service fees, which are currently limited to the operators.
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