After Delivery Hero bought the digital home delivery platform Glovo in 2020, the company has informed that in order to compete in the Guatemalan market it intends to execute an ambitious investment plan.
PedidosYa, a digital platform for home delivery of different types of products, began operating in the local market and will initially cover customers in the Metropolitan Area of San Salvador.
The platform that began to compete days ago, offers the delivery service of products that are classified in the categories of restaurants, markets, beverages, stores and errands.
During the last year, the revenues of delivery platforms have grown considerably in El Salvador, a phenomenon that has increased competition and forces companies to innovate in order to attract new customers and retain existing ones.
Due to the restrictions imposed by the covid-19 outbreak, the change in shopping habits and the preference of many people to avoid going to commercial establishments, mobile platforms dedicated to home delivery have exponentially increased their operations and sales.
Although dealing with a demanding and challenging market with several competitors, companies dedicated to the transportation of people and delivery still visualize multiple opportunities in Costa Rica.
The need to access more efficient mobility, changes in consumption patterns and the upward trend in the introduction of smartphones and the Internet, have created a business scenario in which the demand for mobile platform services dedicated to the transportation of people and home delivery, increases over the years.
Following the reform of government agreement 17-2020, the entry into force of the regulation requiring passenger and cargo transport units to take out civil liability insurance was delayed for one year in Guatemala.
Arguing that the decision is due to the commitment of the search of the profitability, from November 8 the Spanish company of transport by application will stop offering its services in Santo Domingo and Panama City.
As a result of a constant process of analysis of the markets in which it operates, the company has made the strategic decision to stop its service in both capitals, the company said in a statement.
In a transaction valued at around $272 million, German company Delivery Hero acquired Glovo's operations in eight Latin American countries, including Costa Rica, Honduras, Guatemala, Panama and the Dominican Republic.
Delivery Hero strengthens its position in Latin America, adding Peru, Ecuador, Costa Rica, Honduras and Guatemala to its existing presence, and further expanding its existing operations in Argentina, Panama and the Dominican Republic, the German business group reported.
In Costa Rica, a bill to give the Ministry of Economy, Industry and Commerce the power to determine the maximum commissions and amounts that may be charged by digital platforms such as UberEats, Glovo, Rappi and Hugo was presented.
With the boom in demand for food delivery, Costa Rican restaurant owners claim that their companies have given up part of the profits to assume the costs of making alliances with delivery applications.
Since last March, when the first cases of covid-19 were reported in Costa Rica, consumers have been subjected to severe restrictions on mobility, which has led to transformations in the forms of marketing.
After the government of Guatemala issued new regulations, the Municipality of the country's capital decided to restrict the circulation of heavy vehicles from Monday to Friday, from 5:00 to 9:00 and from 16:30 to 21:00.
In this scenario of changing habits, the company Uber announced that in the Panamanian market it will make available to its customers a new service of sending articles, which will be called Uber Flash.
For more than three months, when the first cases of covid-19 were reported in Panama, the population has been subjected to strict quarantine, which has forced companies to diversify their services.
Lomas de Guijarro, Colonia Florencia and Villas del Real are some of the sectors where the consumers with the highest purchasing power are concentrated in Tegucigalpa.
Through a geomarketing tool, developed by CentralAmericaData and based on interactive maps, it is possible to identify where people are and what characteristics they have as consumers.
Hugo App, a platform for home delivery services, is one of the companies that accelerated its growth due to the mobility restrictions that have been decreed in the countries of the region because of the health crisis.
In order to contain the spread of covid-19, governments in Central America have decreed mandatory quarantines and restricted the movement of consumers at certain times. Faced with this new commercial reality, companies dedicated to home delivery of products have increased their income considerably.
Because of the restrictions on movement decreed in Central American countries, orders in applications dedicated to home delivery have increased considerably.
The services of electronic delivery platforms such as Hugo and Uber Eats, among others, are among the few sectors that will be able to circulate in El Salvador after Nayib Bukele announced on March 21 the home quarantine, which will last 30 days.
In a few days the company DiDi will start operating in the country, an application dedicated to the transport of people and which is already recruiting driving partners.
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