Food, beverages, liquor, household and personal care items are the categories that are expected to drive the rise in consumption levels in Central America during the last month of the year.
Despite the fact that 2020 has been a complex year for all business sectors, due to the covid-19 outbreak that generated a serious economic crisis in all Central American countries, sales are expected to increase considerably in December.
In the new context, disinfection service companies are offering innovative solutions to meet new customer requirements, such as the use of ultraviolet light cleaning systems.
Cleaning articles and services are some of the issues that have gained ground in the digital environment in this context of health crisis, which derives from the outbreak of covid-19 in the region.
In Central America, nearly 4 million people are looking to buy baby and children's products online, and 5% of these consumers are exploring options for purchasing baby food.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
Increasing demand, new competitors of all kinds and the manufacture of uncertified products are some of the changes that this business is bringing to the pandemic scenario in Costa Rica.
According to CentralAmericaData reports, in Costa Rica since January 5, 2020 the interactions on the Internet associated with cleaning products show a clear upturn.
The Naranjo Mall, located near the Anillo Periferico, is a sales point that, within a 5-minute drive, holds a captive market of 38,000 people who together spend $12 million, and of these, 20% show an interest in wine.
In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.
In Central America, imported diapers of the Huggies, Pampers, Pom Pom and Jueguitos brands account for approximately 65% of the total number of units consumed.
From the study "Diapers in Central America", prepared by the Trade Intelligence Unit of CentralAmericaData:
Interest in food and beverage products has clearly increased in recent weeks in the region's markets, with the trend being more evident in products such as baked goods, soups, liquors, fruits and vegetables, candies and fast food.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project short and long-term demandtrends for the different sectors and markets operating in the region.
The private sector believes that Ortega's creation of new state-owned companies to exploit oil and import and market gas and fuel will generate dumping in the country.
Through the creation of four new state-owned companies, President Ortega seeks to control the exploration and exploitation of oil in Nicaragua, as well as the import, storage, distribution and marketing of gas and fuels.
With the approval of the law initiatives, the government seeks to transfer the control that Alba de Nicaragua S.A. used to have in this market. (Albanisa), which was sanctioned by the U.S. because of its links with Petróleos de Venezuela, and Distribuidora Nicaragüense de Petróleo (DNP), which was also sanctioned by the same country, in this case for benefiting the Ortega family with non-competitive contracts.
Instead of focusing on being more efficient in its lines of business and stop generating losses, the Costa Rican Electricity Institute will now focus on marketing electric kitchen templates for residential use.
Directors of the Costa Rican Electricity Institute (ICE) stated that after evaluating consumers' purchasing intentions and conducting a financial and risk analysis, they concluded that the launch of the product, called induction templates, in the Costa Rican market is justified.
Last year, bottled water sales in Costa Rica were estimated at $89 million and they are expected to increase up to $106 million in 2023, a behavior explained by the downward trend in the consumption of carbonated beverages.
Although companies such as Florida Ice & Farm Co (Fifco) and Coca Cola Femsa have the opportunity to grow in the Costa Rican market, they will also face competition from new entrants such as Premium Brands.
The growing preference for freshly prepared foods meeting the demands of health-conscious consumers explains the niche market that is developing in Costa Rica.
Some of the companies which have found a niche market in the preparation of gourmet food specialized in the country, have emerged in response to the lack of time for people to cook and the need that several consumers have to meet the goals they define together with nutrition professionals.
When brands don't know how to approach women, this segment of the population removes products from their value equation because they can't establish a rational, less emotional relationship.
4AM Saatchi & Saatchi White Rabbit together with Prensalibre.com carried out the study "A Guide to Understanding the Consumer", and one of its objectives was to understand how women behave with respect to brands in the Guatemalan market, in a context of economic slowdown.
The cheapest, most adaptable and irreplaceable brands are those preferred by consumers in Guatemala's current economic context.
4AM Saatchi & Saatchi White Rabbit together with Prensalibre.com carried out a study in the Guatemalan market, with the intention of understanding the reasons for the change in consumer behavior in the last two years, in a context of economic slowdown.
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