Instead of focusing on being more efficient in its lines of business and stop generating losses, the Costa Rican Electricity Institute will now focus on marketing electric kitchen templates for residential use.
Directors of the Costa Rican Electricity Institute (ICE) stated that after evaluating consumers' purchasing intentions and conducting a financial and risk analysis, they concluded that the launch of the product, called induction templates, in the Costa Rican market is justified.
Last year, bottled water sales in Costa Rica were estimated at $89 million and they are expected to increase up to $106 million in 2023, a behavior explained by the downward trend in the consumption of carbonated beverages.
Although companies such as Florida Ice & Farm Co (Fifco) and Coca Cola Femsa have the opportunity to grow in the Costa Rican market, they will also face competition from new entrants such as Premium Brands.
The growing preference for freshly prepared foods meeting the demands of health-conscious consumers explains the niche market that is developing in Costa Rica.
Some of the companies which have found a niche market in the preparation of gourmet food specialized in the country, have emerged in response to the lack of time for people to cook and the need that several consumers have to meet the goals they define together with nutrition professionals.
When brands don't know how to approach women, this segment of the population removes products from their value equation because they can't establish a rational, less emotional relationship.
4AM Saatchi & Saatchi White Rabbit together with Prensalibre.com carried out the study "A Guide to Understanding the Consumer", and one of its objectives was to understand how women behave with respect to brands in the Guatemalan market, in a context of economic slowdown.
The cheapest, most adaptable and irreplaceable brands are those preferred by consumers in Guatemala's current economic context.
4AM Saatchi & Saatchi White Rabbit together with Prensalibre.com carried out a study in the Guatemalan market, with the intention of understanding the reasons for the change in consumer behavior in the last two years, in a context of economic slowdown.
For Costa Rican businessmen, the neighboring country is a very important market, since it is dedicated to logistics, trade and financial intermediation, and demands different types of goods produced by Costa Rica.
In 2018 Costa Rican exports to the Panamanian market totaled $606 million, which positioned Panama as the fourth most important destination for foreign sales, surpassed only by the United States, Holland and Belgium.
The Guatemalan export sector identifies Florida, Texas, Virginia, Maryland, Georgia, New Jersey and New York as the U.S. states with the greatest potential for the country's exportable supply.
The Guatemalan Association of Exporters (Agexport) presented the "Best Markets, Products and Services 2019", which is based on the analysis of different macroeconomic variables, sustained growth and market dimensions, to show the exporter the opportunities with the greatest potential.
The slowdown in domestic consumption in Costa Rica, together with the local currency depreciation, will cause customers to buy fewer high-end technology products.
In the report published by the Central Bank of Costa Rica (BCCR) called the October-2018 Economic Situation Report, it is explained that the slow increase in credit, imports of final consumer goods and tax collection are clear indicators of a slowdown in domestic demand. See full report.
In Costa Rica about 30% of supermarkets are in San Jose, Guatemala, the metropolitan area concentrates 45% of establishments, while in Panama, 32% are in West Panama.
An analysis of the Trade Intelligence area of CentralAmericaData provides interesting results on where they are located, who they are, if they operate independently or if they belong to a chain or business group.
Explained by better promotional efforts, the proportion of Costa Rican SMEs that export to Asian, South American and Caribbean countries continues to grow.
According to the Foreign Trade Promotion Office (Procomer), last year 86% of companies that sold goods in South America were SMEs, in the case of Asia the proportion reached 81% and for the Caribbean it was 80%.
Between 2016 and 2017, the country registered a 9% increase in the number of lines in operation, rising from 18.2 million to 19.9 million.
According to figures from the Superintendency of Telecommunications (SIT), the number of prepaid mobile phone lines also registered an increase of 9%, rising from 17.2 million in 2016 to 18.8 million at the end of 2017.
Guatemalan businessmen say that the boom in vertical housing is changing the demand for storage services in mini warehouses, which are increasingly sought out by families.
According to the union of exporters, for 2018 the destinations that represent potential opportunities for special coffees are Taiwan, China, Australia, Malaysia, Czech Republic and Chile.
In the case of the Chilean market, the first multisectorial trade mission led by the Department of Market Development and Commercial Promotion of the Guatemalan Association of Exporters (Agexport) was carried out in 2017, in which more than 50 commercial appointments were attended, showing high interest for the special coffees of Guatemala.
In 2016 imports of domestic and industrial refrigerators and freezers totaled $94 million, and the value imported from Mexico grew by 41% compared to 2015.
Figures from the information system on the Market for Refrigerators, Freezers and Other Cold Production Machinery in Panama compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with the graph"]
HPC Contratas P & V will not finish the construction of public markets and supply stores in La Chorrera, and the bond company will have to hire another company or pay the performance bond.
After three years of cessation of work by the contractor due to liquidity problems in the consortium HPC Contratas P & V, the state run Mercado Nacional de la Cadena de Frío decided to terminate the contract. In November last year the consortium had announced that it would resume work, but because no progress was made, the contract has now been cancelled.
Operating Company dedicated to the manufacture of gluten-free and sugar-free products, OHNE brand. The OHNE brand has 8 product lines: square bread, sweet...
Recognized Brazilian company of backhoe loaders, telescopic, articulated and other types of cranes looking for companies interested in representing the brand and distributing their machinery in Central America and Mexico. The company manufactures and sells telescopic,...
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