The large volumes of information that are generated at every moment in the digital environment allow transforming data into maps, tools that serve for the development of Business Intelligence solutions that are used by business leaders in all sectors.
After associating spatial or geographic information with phenomena that decision makers are interested in knowing and analyzing, it is possible to transform the data into digital maps, tools that allow companies to understand the environment of the locations of a commercial establishment, optimize their commercial routes, among other uses.
In the new context, disinfection service companies are offering innovative solutions to meet new customer requirements, such as the use of ultraviolet light cleaning systems.
Cleaning articles and services are some of the issues that have gained ground in the digital environment in this context of health crisis, which derives from the outbreak of covid-19 in the region.
In Central America, nearly 4 million people are looking to buy baby and children's products online, and 5% of these consumers are exploring options for purchasing baby food.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
Increasing demand, new competitors of all kinds and the manufacture of uncertified products are some of the changes that this business is bringing to the pandemic scenario in Costa Rica.
According to CentralAmericaData reports, in Costa Rica since January 5, 2020 the interactions on the Internet associated with cleaning products show a clear upturn.
Basf de Costa Rica S.A., Sun Chemical S.A. and Ultra-Chem de Centroamérica S.A., are part of the companies participating in the nylon import business in Central America.
The market study "Nylon market study in Central America", prepared by the Trade Intelligence Unit of CentralAmericaData, details the main figures of the nylon import business.
In recent weeks, interest in the region's markets for electronic equipment, computers and technological services has clearly picked up, with educational software and computer security services being among the most marked trends.
Using a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData's Trade Intelligence Unit, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
Interest in food and beverage products has clearly increased in recent weeks in the region's markets, with the trend being more evident in products such as baked goods, soups, liquors, fruits and vegetables, candies and fast food.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project short and long-term demand trends for the different sectors and markets operating in the region.
Meeting the demands of consumers who increasingly seek responsibility in the production chain and balancing sales between physical and digital formats are part of the challenges faced by businesses in Panama.
The CEO and president of Grupo Rey, Hernán Muntaner, points out that globally the sales of modern channels such as hypermarkets and supermarkets are decreasing, giving way to other forms such as online channels and discount stores.
The advertising services market is estimated at approximately $800 million and is made up of some 654 companies, of which 6 out of 10 already export their services, with their main markets being the U.S., Panama and Mexico.
Regarding the context in which the business is developed, a study prepared by Promotora del Comercio Exterior (Procomer) explains that the national market has been influenced by the entry of international agencies affiliated to existing national agencies (under annual fee payment models, franchise, total acquisition or shareholding). Other companies have entered through their offshoring model.
Seven years after entering the market with the commercialization of milk under the Mú! brand, Florida Ice & Farm decided to sell the brand to Grupo Lala.
In early October 2012, the announcement was made that after purchasing a dairy cooperative, Florida Ice & Farm Co. (Fifco) was launching its Mú! milk brand, which would also compete in custard, ice cream, yogurt and cream.
The growing preference for freshly prepared foods meeting the demands of health-conscious consumers explains the niche market that is developing in Costa Rica.
Some of the companies which have found a niche market in the preparation of gourmet food specialized in the country, have emerged in response to the lack of time for people to cook and the need that several consumers have to meet the goals they define together with nutrition professionals.
When brands don't know how to approach women, this segment of the population removes products from their value equation because they can't establish a rational, less emotional relationship.
4AM Saatchi & Saatchi White Rabbit together with Prensalibre.com carried out the study "A Guide to Understanding the Consumer", and one of its objectives was to understand how women behave with respect to brands in the Guatemalan market, in a context of economic slowdown.
For Costa Rican businessmen, the neighboring country is a very important market, since it is dedicated to logistics, trade and financial intermediation, and demands different types of goods produced by Costa Rica.
In 2018 Costa Rican exports to the Panamanian market totaled $606 million, which positioned Panama as the fourth most important destination for foreign sales, surpassed only by the United States, Holland and Belgium.
Almost a year after the regulation for the commercial use of drones entered into force in the country, there are only four companies registered with the General Directorate of Civil Aviation.
Since February 14th, 2018, companies using drones for commercial purposes in Costa Rica must pay $1,874 to obtain the exploitation certificate. So far, few companies in this business have initiated the permit process.
The slowdown in domestic consumption in Costa Rica, together with the local currency depreciation, will cause customers to buy fewer high-end technology products.
In the report published by the Central Bank of Costa Rica (BCCR) called the October-2018 Economic Situation Report, it is explained that the slow increase in credit, imports of final consumer goods and tax collection are clear indicators of a slowdown in domestic demand.
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