At the end of January 2021, Nicaragua and El Salvador were the only two countries in the region where the number of people visiting establishments identified as supermarkets was similar to the figures reported before the pandemic.
As the months have gone by and in the context of the reactivation of commercial activities, more Central American consumers have visited locations identified as supermarkets and pharmacies.
After consumers in the region increased their interest in pest control in the context of the covid-19 outbreak, in the second half of 2020 and in January 2021 the number of interactions associated with pest control services dropped considerably.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, services, sectors and markets operating in the region.
During the first six months of 2020, Central American countries imported cell phones for $541 million, 11% less than what was reported in the same period of 2019, a drop that is mainly explained by the behavior of Panamanian, Honduran and Salvadoran purchases.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
In the last quarter of 2020 and in January 2021 in Panama, Honduras and El Salvador interest in fast food reported a clear rebound, contrary to the situation in Guatemala, Costa Rica and the Dominican Republic, markets where Internet searches decreased.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, services, sectors and markets operating in the region.
In the last months of 2020 and in January 2021, interest in travel agency services and other tourism-related services began to increase, a rise that was most evident in Costa Rica and Guatemala.
Through a system that monitors in real time changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project demand trends in the short and long term, for the different products, sectors and markets operating in the region.
Making decisions based on models that collect sociodemographic information of the area, characterizing the commercial environment of the possible locations of new stores and including data on the tastes and preferences of potential customers, reduces the risks of investments in the opening of new points of service.
The work teams and "data driven" companies, organizations that are based on the efficient use of data as the axis of all their processes, have found in the Commercial Intelligence and Geomarketing solutions, a possibility to reduce the risks in new investments associated with expansion plans and opening of new stores.
In the first six months of 2020, Central American countries bought $56 million in soups and their preparations, 14% more than what was reported in the same period of 2019, a rise that is explained by the behavior of Salvadoran, Nicaraguan, Honduran and Guatemalan imports.
Data from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
In Costa Rica, Panama and Honduras, interest in e-commerce services rebounded in January 2021 and in El Salvador and Guatemala, the number of Internet searches associated with the topic has not reported significant variations in recent months.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project demand trends in the short and long term, for the different products, services, sectors and markets operating in the region.
Agencia Farmaceutica S.A., Corporacion Impa Doel S.A., Hispomedica SRL and Cefa Central Farmaceutica are among the companies that won contracts last year to supply medicines and pharmaceutical products to public health institutions in the region.
An analysis by CentralAmericaData's Business Intelligence department provides interesting data on the companies that in 2020 were awarded contracts to supply pharmaceutical products and medical supplies to the different Ministries of Health and Social Security entities in Central American countries and the Dominican Republic.
During January of this year in the countries of the region, consumers increased their interest in vehicle and home insurance, advertising services, motorcycles, vegetarian food and apartment rentals.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
From January to June 2020, bottled water imports in Central America totaled $12 million, and purchases from companies in Mexico increased 86% compared to the same period in 2019.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
In order to overcome the trade conflict resulting from the blocking of the entry of animal products from Costa Rica into the Panamanian market, both nations have started a dialogue.
The trade conflict between the two countries began in July 2020, when Panama informed the National Animal Health Service (SENASA), an agency of the Costa Rican Ministry of Agriculture and Livestock (MAG), of the decision not to extend export authorization to a list of previously authorized Costa Rican establishments that have been trading in the Panamanian market for many years.
In the first six months of 2020, trade of paints and varnishes between Central American countries amounted to $43 million, an amount that is 30% lower than that recorded in the same period of 2019.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
In Central America, tires for buses and trucks from Thailand have gained importance in terms of the amount purchased, since in the first half of 2014 they represented 0.4% of total imports and for the same period of 2020 the proportion rose to 5%.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"].
Thanks to the digitalization of writing and the rise of Internet searches and interactions, words have become very valuable inputs for statistical models and algorithms that allow inferring and reaching very precise conclusions about consumer behavior, among other uses.
Today, language has become the subject of big data analysis. Since the links used by Google are composed of words and the searches performed on that page are also composed of words, the study of text as data is becoming increasingly important.
Operating Company dedicated to the manufacture of gluten-free and sugar-free products, OHNE brand. The OHNE brand has 8 product lines: square bread, sweet...
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