After the interest in sporting goods in Central America increased considerably in the first half of 2020, in the second half of last year and in the first four months of 2021 the number of searches on the Internet decreased.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project demand trends in the short and long term, for the different products, services, sectors and markets operating in the region.
Accurately calculating the vehicle fleet or estimating the number of specialized machines and tractors used in certain areas is useful information for companies dedicated to the sale of accessories and spare parts to make the right decisions.
In order to minimize the risk of starting to commercialize spare parts and accessories that use specialized machines, tractors or vehicles, or simply to calculate potential sales in certain areas, countries or regions, companies rely on market studies that in some cases are elaborated with Big Data techniques.
Honda Center, a service shop located in Guatemala City's Zone 10, has a potential market of 93 thousand consumers between the ages of 25 and 60 years old, of which 66% are interested in vehicle-related topics, within a 15-minute drive.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Business Intelligence team analyzed the environment of some of the main automotive repair shop locations operating in Central American countries. Below is an excerpt of the study's findings.
In 2020, 172 environmental impact studies were submitted to develop condominiums, apartment buildings and other housing projects in Central American countries.
The interactive platform "Construction in Central America", by CentralAmericaData's Business Intelligence Area, provides an updated list of public and private construction projects that have submitted environmental impact studies (EIA) to the respective institutions in each country.
Between November 2019 and September 2020, an upward trend in the average price of regional coffee exports was reported, going from $2.44 to $3.31 per kilo.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
From January to September 2020, Central American countries imported $211 million for confectionery, chocolates and other cocoa-based preparations, an amount that is 17% lower than what was reported during the same period in 2019.
Data from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
The authorities in Guatemala informed that the importation and registration of used vehicles that are seven years old or older, and whose engine does not start, will not be allowed.
The importer or assistant of the Customs Agent duly accredited before the Customs Service, may request before the customs authority, if deemed appropriate, the authorization to carry out a permitted activity whose objective is the corroboration of the starting or ignition of the vehicle, informed the Intendencia de Aduanas.
The analysis of data and large volumes of images, combined with the implementation of innovative methodologies, allows companies to size up how many of their products could be marketed in outlets classified as informal.
More and more companies need to identify and estimate, with precision, what portion of their market they may not be serving. At the same time, they need to gauge the likelihood that their products are being sold in places that are classified as informal. In many cases, the actual size of the parallel market that these types of establishments make up is not always on the radar of manufacturing and distribution companies.
During the first four months of 2021, interest in apartment rentals, as evidenced by the number of Internet searches and mentions in conversations in the digital environment, increased in all Central American markets.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project demand trends in the short and long term, for the different products, services, sectors and markets operating in the region.
Estimating transportation costs per person, calculating the floating population that travels through a certain sector and establishing their socioeconomic level, is essential to know exactly what should be the right location for a new station to serve customers who demand mobility services within the cities.
Every day there are more and more work teams and data driven companies that have found in Commercial Intelligence and Geomarketing solutions a possibility to reduce risks in new investments associated with expansion plans and opening of new service points.
In recent years Chinese water heaters have gained importance in terms of the amount purchased, since from January to September 2012 they represented 12% of total Central American imports and for the same period of 2020 the proportion rose to 18%.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"].
In the first week of April 2021, El Salvador, Nicaragua, Honduras, Dominican Republic and Guatemala were the countries in the region where the number of people visiting establishments identified as supermarkets was higher than the figures reported before the pandemic.
Over the course of the months and in the context of the reactivation of commercial activities, more Central American consumers have visited locations identified as supermarkets and pharmacies.
Imports in the sector continue to rise, since from January to September 2020, companies from Central American countries imported $367 million in laptops and similar devices, 14% more than in the same period of 2020.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
During the first quarter of 2021 in the countries of the region, consumers increased their interest in beer, motorcycles, vegetarian food, spa services, air travel, extreme sports and apartment rentals.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
On April 26, Brazil will reactivate again on the agenda of the World Trade Organization, the complaint against Costa Rica for the imposition of a safeguard to increase the tariff on sugar.
Operating Company dedicated to the manufacture of gluten-free and sugar-free products, OHNE brand. The OHNE brand has 8 product lines: square bread, sweet...
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