How many people live around a shopping center, how old they are, what is their consumption level and what products or services they are looking for, are some of the questions that can be answered with the new geomarketing tools.
Measuring the potential demand of micro markets, based on the evaluation of the environment of a shopping center and its comparison with other similar sales points, has become essential to design adequate commercial strategies.
Using technology to measure the flow of visitors, reducing the furniture available in the food courts and implementing product deliveries in the parking area are part of the changes that the region's shopping centers must apply in this new reality.
Because of the threat of the spread of covid-19, since mid-March in Central America, the authorities agreed to close the shopping centers. So far, in Costa Rica, they have already reopened, in El Salvador they will be operating again in the coming weeks and in the case of Guatemala, it is not yet defined when this sector will be allowed to reactivate.
After almost 100 days of restrictions on the mobility of people and the closure of some productive activities, the Guatemalan private sector is asking the authorities to start evaluating the gradual opening of businesses under strict protocols.
Due to the outbreak of covid-19, the authorities decreed the closure of several economic activities since mid-March, and up to date restrictions to the operation of some sectors are still in place.
At the beginning of the covid-19 outbreak in most of the region's real estate markets, interest in commercial investments decreased, but in recent weeks the decline stopped and in some countries increases are already being reported.
Through a system that monitors changes in consumer interests and preferences in Central American countries in real time, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
As a result of the crisis, the unemployment rate of commercial premises in Costa Rica rose from 8.81% to 9.86%, and the average price per square meter fell by 3%.
It is estimated that 20% of the stores located in the country's malls will not be able to open after the most critical phases of the covid-19 outbreak are overcome, according to Colliers' figures.
Including the respective prevention protocols to avoid the spread of the virus, cinemas, beauty salons, auto parts sales, non-contact sports training centers, gyms and swimming schools will be able to open to the public as of May 1st in Costa Rica.
The protocols must be constructed between the institutions and the respective sectors, who may send their proposals to the Ministry or Executive Presidency as appropriate, reported the Ministry of Health.
Between February 2020 and Easter Week, visits to shops decreased between 40% and 90% in Central American countries, but since April 13 a change in the trend has been observed, reflecting a greater movement of people to shops and other businesses.
According to the "Information System for the Impact Analysis of Covid-19 on Business", prepared by the Trade Intelligence Unit of CentralAmericaData, Costa Rica is the country with the most pronounced change in trend, since as of April 12th the reported drop in physical visits to stores was 79%, while on April 17th the reported reduction was 57% from the levels prior to the health crisis.
Between the end of February 2020 and Easter Week, visits for shopping or recreational activities fell between 40% and 90% in Central American countries, with Panama recording the largest drop and Nicaragua the smallest.
Since the effects of the crisis generated by the spread of the covid-19 in Central America began to be felt, and more specifically, since mobility restriction measures were tightened, visits to shops in Central American countries have fallen dramatically.
Costa Rican businessmen support a bill that seeks to modify or suspend payment methods and other contractual conditions of leases in cases of force majeure, such as the current health emergency.
In the context of the propagation of covid-19, the Costa Rican Chamber of Commerce (CCCR) sees with total positivism the plan of relief in the leases, as much for the families, as for the commercial activity, proposal made by the deputy Pedro Muñoz in the Project, file No. 21.851, reason why we requested to be convoked in extraordinary sessions for its discussion.
Because of the health crisis generated by the spread of covid-19, shopping centers, restaurants, clothing and footwear stores, among other businesses, began to report a decline in commercial activity in Nicaragua.
Not all businesses in the commercial sector have been affected by the advance of the pandemic, as in recent days’ supermarkets and pharmacies have been crowded by consumers.
Due to the spread of covid-19, from March 21, 2020 and for a period of 30 days, the government has ordered the temporary closure of shops and businesses in the country, with the exception of pharmacies, supermarkets, banks, gas stations and others.
The Ministry of Health considers it necessary to apply additional health measures to reduce, mitigate and control the spread of the disease COVID-19, in view of the pandemic declared by the WHO, explains the decree published in the Official Journal.
In order to contain the spread of covid-19, the Ministry of Health announced that cinemas and theatres will have to be closed, and in the case of shopping centers, half of their operations will be allowed.
The government informed that police operations will be carried out throughout the country to ensure compliance with health measures.
Daniel Salas, head of the Ministry of Health said that in the coming days "...
In an effort to contain the advance of covid-19, starting March 19 and for a period of 14 days, the country's shopping malls will be closed.
The Presidency informed that all the shopping centers in the country will remain closed, however, supermarkets, bank agencies, and pharmacies inside them may remain open, as ordered by President Nayib Bukele.
The closure of shopping centers, bars and discotheques, and the suspension of public transport, are some of the measures that began to take effect in the country on March 17, with the aim of containing the spread of covid-19.
The provisions are mandatory and will be in force from March 17 at 00:00 hours until March 31 this year at 24:00 hours, details the presidential agreement published in the Diario de Centroamerica.
Suspension of work for government and company workers, closure of businesses and shopping centers, as well as a ban on the operation of public transport, are some of the measures decreed in the country in view of the threat of the spread of covid-19.
Air, land and sea borders are closed throughout the country, and all sporting, cultural and social activities are cancelled, reported the Honduran presidency.
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