Making decisions based on models that collect sociodemographic information of the area, characterizing the commercial environment of the possible locations of new stores and including data on the tastes and preferences of potential customers, reduces the risks of investments in the opening of new points of service.
The work teams and "data driven" companies, organizations that are based on the efficient use of data as the axis of all their processes, have found in the Commercial Intelligence and Geomarketing solutions, a possibility to reduce the risks in new investments associated with expansion plans and opening of new stores.
The Circle K chain of stores, originally from the United States, will open its first store on June 19, which will be in Zone 9 of the country's capital.
Grupo Intur, a business firm that already operates the chain of stores in Honduras and Costa Rica, reported that it will be in charge of investments in Guatemala and that the first point of sale will be in Plaza Asadis, Boulevard Liberation.
KFC chain will invest $3 million to open three new restaurants and $1 million to remodel other locations already operating in the country.
The company reported that the new restaurants, which will begin operations in 2019, will be located in Escazú, Limón and Heredia, and those that will be remodeled are located in downtown San José, Alajuela and in Multicentro de Desamparados.
The chain of wholesale supermarkets Mayca has started operations in a new facility in the capital and is preparing for the opening of another one in Ciudad Quesada, outside the Greater Metropolitan Area.
The newly opened self-service store measures 432 square meters and is situated opposite the National Children's Hospital in San Jose. In relation to the store in Ciudad Quesada, San Carlos, there is still no definite date for its opening.
Specialty and department stores are the entities demanding the most space in commercial centers and malls in the capital.
The vacancy rate for Class A commercial property fell by 7.4% in the first half of 2013 to 4.8% in the second half of 2013, due to the fact that the rise in meters available in major shopping centers has been absorbed at a good pace, with many of those spaces being leased before the works are finished, reported a study by the real estate firm CBRE Panama.
The third phase of Multiplaza Pacific Mall will open formally on 6 December with all the new commercial spaces having already been sold.
With the changes made in this third stage of development, the mall now has a profitable area of about 100 thousand square meters.
Panamaamerica.com.pa reports that "Just in time for the traditional shopping on Mothers Day, on Thursday December 6 Grupo Roble will formally inaugurated the third phase of Multiplaza PacificMall, which will house approximately 109 new stores featuring international brands, informed the the mall’s commercial and marketing manager, Jaravy Rosales, who added: "the third stage is fully commercialized, and shops that were already in the mall will move into this new phase"
The chain Multispa is to open two new offices in the Costa Rican capital in the coming months.
The two new fitness centers will open in areas of Tibás Llorente and Guachipelín, and will replace the current ones in San Jose and Escazu-Trejos Montealegre.
David Mears, president of the company, said the group is investing about $4 million in each of the sites which measure about 2,200 square meters.
The Costa Rican firm has announced the opening of more stores in U.S. and Costa Rica.
Last February, the Pops ice cream chain opened its first branch in Miami measuring around 100 m2 and with an investment of $500,000. This was an initial step, because as well as operating this site in a mall in Pembroke Pines, it plans to open two more ice cream parlours in Florida during 2012.
In an already saturated hamburger market another competitor is looking to set up franchisees throughout Central America.
The Smashburger chain will be the new player in the competitive hamburger market in Costa Rica, where the company plans to open three restaurants this year.
Casa Phillips with over 60 years offering airline catering services, is entering the restaurant market with the opening of offices in Juan Santamaria Airport.
With an investment of $1.3 million, the company has opened three stores in the airport terminal under the name Malinche, two offering meals and a convenience store.
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