From January to September 2020, Central American wine imports totaled $47 million, and regional purchases from German companies increased 7% compared to the same period in 2019.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
Interest in wines has been on the rise in the digital environment in the last quarter of 2020 and in January 2021, an upturn that is explained by the behavior of consumers in all markets in the region.
Through a system that monitors in real time the changes in the interests and preferences of consumers in the countries of Central America, developed by CentralAmericaData, it is possible to project demand trends in the short and long term, for the different products, services, sectors and markets operating in the region.
From January to June 2020, regional beer imports totaled $83 million, 24% less than what was reported for the same period in 2019, with Guatemala and Panama being the markets that registered the most significant drops.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
In recent years’ Spanish wines have gained importance according to the amount purchased, since in the first half of 2012 they represented 10% of total regional imports and for the same period in 2020 the proportion rose to 23%.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
In the last few weeks in Central American countries, the volume of searches and conversations on the Internet associated with wine began to decrease, a trend that continued in early November.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
At the beginning of the pandemic, interest in alcoholic beverages decreased in all markets in the region, but in recent months the number of Internet searches and digital interactions associated with the topic began to increase in all countries.
Through a system that monitors in real time the changes in the interests and preferences of consumers in the countries of Central America, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different food, beverages, products, services, sectors and markets that operate in the region.
From January to March 2020, beer imports in Central America totaled $56 million, 5% less than what was reported for the same period in 2019, with Guatemala and Honduras being the markets that registered the most significant drops.
Figures from the Trade Intelligence Area of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
A 15-minute walk from the Malecon in Managua, Nicaragua, there is a captive market of 26,000 people who together spend $17 million, and of these, 31% show an interest in alcoholic beverages.
In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which you can identify where people are and what characteristics they have as consumers.
According to the digital behavior of consumers, it is estimated that in the countries of the region more than 8 million people show interest in beer, and most of them are between 19 and 35 years old.
A study of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, gives interesting results on the preferences and tastes of people in various products, services and activities.
In the first six months of 2019, Central American countries imported $38 million in wine, and purchases from Chilean companies increased by 11% over the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]
In the first six months of last year, countries in the region imported $38 million in wine, 17% more than in the same period in 2017, a rise caused by purchases from Chile and Spain.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
During the first three months of the year, the countries of the region reported imports of alcoholic beverages for $88 million, 25% more than what was reported in the same quarter of 2017.
Figures from the information system on the Alcoholic Beverage Market in Central America, from the Commercial Intelligence Area of CentralAmericaData: [GRAFICA caption="Clic to view chart"]
In 2017, countries in the region recorded imports of alcoholic beverages totalling $334 million, which is an increase of 3% compared to the figures reported in 2016.
Figures from the information system on the Alcoholic Beverages Market in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]
Beverage Industry Digital Magazine established in 1942, the oldest Spanish trade journal and the only beverage trade magazine serving the Latin American beverage market. It serves soft drink bottlers, brewers, bottled water...
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