In 2020, companies in Central American countries imported microwave ovens for $25 million, and 78% of total purchases were made from companies in China and Malaysia.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
During 2020, imports of electrical wires and cables in Nicaragua and Guatemala increased in year-on-year terms, and in the cases of Costa Rica, El Salvador, Honduras and Panama they decreased considerably.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"].
By collecting and analyzing the information that Internet search engines store on the queries that consumers make, it is possible to know with a high degree of precision what their interests are and to look for patterns or trends that help to measure performance indicators for a specific topic.
Through systems that provide real-time monitoring of changes in consumer interests and preferences in different countries, it is possible to project short- and long-term demand trends for the different products, services, sectors and markets operating in the regions.
During 2020, Central American imports of pharmaceutical products totaled $3.502 billion, and purchases from Mexican companies increased by 2% over the amount reported in 2019.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
Betting on the latest technology projects, agriculture 4.0 and seeking alternative products derived from sugarcane so as not to depend on international prices, are some of the lines of action on which the Guatemalan sugar sector will focus in the coming years.
Although sugar prices in the international market have improved between October 2020 and April 2021, in previous years there was a downward trend that pressured mills to explore new market opportunities for sugarcane-derived products.
During the first four months of 2021, interest in hybrid vehicles, as evidenced by the number of Internet searches and mentions in conversations in the digital environment, increased in all Central American markets.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, services, sectors and markets operating in the region.
During 2020, 32 environmental impact studies were presented in Central American countries to build and expand industrial plants, with Costa Rica accounting for 69% of the estimated investment.
The interactive platform "Construction in Central America", from CentralAmericaData's Business Intelligence Area, provides an updated list of public and private constructionprojects that have submitted environmental impact studies (EIA) to the respective institutions in each country.
With the technologies available it is possible to use satellite photos to detect types of surfaces and roofs, objects, land use and variance in farmland, and then analyze the results and transform them into useful data for business decision making.
In the past, it was possible to establish whether an area was industrial, commercial, residential or agricultural by analyzing aerial images, but today, with the use of high-resolution satellite images, more information can be obtained.
After the interest in sporting goods in Central America increased considerably in the first half of 2020, in the second half of last year and in the first four months of 2021 the number of searches on the Internet decreased.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project demand trends in the short and long term, for the different products, services, sectors and markets operating in the region.
Accurately calculating the vehicle fleet or estimating the number of specialized machines and tractors used in certain areas is useful information for companies dedicated to the sale of accessories and spare parts to make the right decisions.
In order to minimize the risk of starting to commercialize spare parts and accessories that use specialized machines, tractors or vehicles, or simply to calculate potential sales in certain areas, countries or regions, companies rely on market studies that in some cases are elaborated with Big Data techniques.
Honda Center, a service shop located in Guatemala City's Zone 10, has a potential market of 93 thousand consumers between the ages of 25 and 60 years old, of which 66% are interested in vehicle-related topics, within a 15-minute drive.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Business Intelligence team analyzed the environment of some of the main automotive repair shop locations operating in Central American countries. Below is an excerpt of the study's findings.
In 2020, 172 environmental impact studies were submitted to develop condominiums, apartment buildings and other housing projects in Central American countries.
The interactive platform "Construction in Central America", by CentralAmericaData's Business Intelligence Area, provides an updated list of public and private construction projects that have submitted environmental impact studies (EIA) to the respective institutions in each country.
Between November 2019 and September 2020, an upward trend in the average price of regional coffee exports was reported, going from $2.44 to $3.31 per kilo.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
From January to September 2020, Central American countries imported $211 million for confectionery, chocolates and other cocoa-based preparations, an amount that is 17% lower than what was reported during the same period in 2019.
Data from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
The analysis of data and large volumes of images, combined with the implementation of innovative methodologies, allows companies to size up how many of their products could be marketed in outlets classified as informal.
More and more companies need to identify and estimate, with precision, what portion of their market they may not be serving. At the same time, they need to gauge the likelihood that their products are being sold in places that are classified as informal. In many cases, the actual size of the parallel market that these types of establishments make up is not always on the radar of manufacturing and distribution companies.
Operating Company dedicated to the manufacture of gluten-free and sugar-free products, OHNE brand. The OHNE brand has 8 product lines: square bread, sweet...
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