In Central America, more than 8 million people search the Internet and participate in conversations associated with motorcycles. BMW, Suzuki and KTM are some of the brands with the greatest presence in the interactions of consumers with high purchasing power.
An analysis of consumer interests and preferences in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, yields interesting results on people's preferences and tastes for motorcycles and other types of products or services.
In the countries of Central America, more than 21 million people are looking to buy a vehicle online, and of this consumer segment, close to 4% explore options for acquiring a Suzuki brand car.
CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets in the region, with fundamental information to understand the current commercial environment in which companies from all industries must operate.
It is estimated that at the end of 2019, 23% of the motorcycles circulating nationally were of the brands Honda, Yamaha, Suzuki, Vento and Bajaj.
The report 'Vehicle fleet in Mexico 2019', from the Trade Intelligence Unit of CentralAmericaData, provides details on the characteristics of different vehicles that travel through the streets of the Mexican states.
At the end of 2019, 32% of the vehicles circulating on the streets of Central America were of the brands Toyota, Nissan and Hyundai, while Honda, Suzuki, Kia, Isuzu, Mazda and Ford shared 25% of the total.
The report "Vehicles in Central America", from the Trade Intelligence Unit of CentralAmericaData collects the most updated information on the automotive market in Central American countries.
Honda invested $8 million in the construction of its new service center, which has a 14,000 square meter area and is located in Zone 10 of the capital.
The Honda Center is a five-story, two-basement building in which the company has areas for salesrooms, parking spaces and vehicle repair shops.
The Yamaha distributor in Costa Rica invested $5 million in the construction of a 4,000-square-meter building with a sales room, workshop and a parts store.
Lutz Hermanos y Compañía, distributor of the aforementioned motorcycle brand, inaugurated its new building in front of Capris, in La Uruca, San José.
Toyota, Nissan and Isuzu represented almost 60% of the light freight vehicles circulating in the countries of the region at the end of 2018.
An analysis of CentralAmericaData's Trade Intelligence unit provides details on the characteristics of the different vehicles transiting the streets of Central American countries.
At the end of 2018, 86% of the units circulating in the Guatemalan streets were cars and light cargo vehicles, and the remaining 14% were heavy cargo and buses.
Data from the report "Vehicle Fleet in Guatemala up to the first quarter 2018" compiled by the Trade Intelligence Unit at CentralAmericaData, provides details on the characteristics of the different vehicles that transit the streets of Central American countries.
Slightly more than 40% of the motorcycles that circulate in the provinces of the South American country correspond to the brands Corven, Yamaha, Bajaj, Keller and Motomel.
Data from the report "Motorcycle Fleet in Argentina up to 2018", from the Trade Intelligence Unit of CentralAmericaData, provides details on the characteristics of the different motorcycles that travel through the streets of the country.
More than four million motorcycles are in circulation throughout the North American country, of which 45% are in the states of Mexico, Jalisco, Guanajuato, Michoacan and Quintana Roo.
Data from the report "Vehicle Fleet in Mexico 2018" compiled by the Business Intelligence Unit at CentralAmericaData, provides details on the characteristics of the different vehicles that transit the streets of Central American countries.
In the first months of 2018 about 30% of the cars in circulation were of the brands Mitsubishi, Mazda, Chevrolet, Ford, Suzuki, Volkswagen and KIA.
Data from the report "Vehicle Fleet in Central America" compiled by the Business Intelligence Unit at CentralAmericaData, provides details on the characteristics of the different vehicles that transit the streets of Central American countries.
The English firm Inchcape has announced the acquisition of Grupo Rudelman, representative in Panama and Costa Rica of the Suzuki, JAC and Great Wall automobile brands, among others.
From a statement issued by Inchcape :
Inchcape plc (“Inchcape” or the “Group”)1 , the leading independent multi-brand Automotive Distributor and Retailer with global scale, is pleased to announce the acquisition of Grupo Rudelman, an Automotive Distribution business in Central America focused on Suzuki, for a total cash consideration of $284 million (£201 million2 ), on a cash-free and debt-free basis.
As of June 2017, 36% of automobile or sedan-type vehicles that circulated in countries in the region were of the Toyota and Hyundai brands.
Data from the report "Vehicle Fleet in Central America 2017" compiled by the Business Intelligence Unit at CentralAmericaData shows different characteristics of the vehicles circulating in Central American countries.
In 2016 Central American countries imported $420 million worth of motorcycles, and compared to 2015, purchases from China and India increased by 15% and 10%, respectively.
Figures from the information system on the the Motorcycle market in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with the graph"]
Suzuki S.A., Canella S.A. and Agencia y fábrica Honda S.A. are the three companies with highest number of commercial establishments dedicated to the sale of motorcycles, cars, and spare parts in the country.
In Guatemala 5,500 commercial establishments are registered in the automotive sector dedicated to selling vehicles, parts and replacements, 75% of which are concentrated in the department of Guatemala.
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