In this context of changing behaviors and new commercial realities, consumers are expected to increase their preference for open spaces, green areas, contactless payment systems, and stores where there are no queues.
The covid-19 outbreak caused far-reaching changes in the way people behave. These changes brought about a new business normal, a reality to which companies have had to adapt rapidly.
Food, beverages, liquor, household and personal care items are the categories that are expected to drive the rise in consumption levels in Central America during the last month of the year.
Despite the fact that 2020 has been a complex year for all business sectors, due to the covid-19 outbreak that generated a serious economic crisis in all Central American countries, sales are expected to increase considerably in December.
Lincoln Plaza began operating a virtual platform in which customers can purchase products that are sold in the physical stores that already operate in the property.
EPK, Uno Sports, Claire's, Totto, Xiami, Miniso, TOYS, Liberia Internacional, Opticas Munkel, Aldo Nero, Ibiza and GNC, are some of the stores that will offer their products through the new digital platform.
Greater preference for private brands, less use of cash and fewer purchases but in higher volumes, are some of the characteristics of current consumer behavior when it comes to demanding mass consumption products.
In this new business scenario, market research companies continue to focus on understanding the new consumption habits of people in all countries in the region.
In this context of changing consumer habits, interest in computer servers, strategy games and department stores has increased among Salvadorans.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
The social isolation and restrictions generated by covid-19 transformed the market dynamics in Costa Rica, and in this new business context consumers have increased their interest in food such as fruits and vegetables, e-commerce and pest control services.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
The outbreak of covid-19 generated strong changes in the dynamics of the markets in the region, and in this context, in Nicaragua consumers have decreased by 16% their visits to supermarkets and have increased their interest in e-commerce services.
The interactive information system developed by CentralAmericaData monitors in real time the changes in consumer habits in all the markets of the region, with detailed information that is fundamental to understanding the new commercial environment that has emerged in an accelerated manner.
Given a scenario of social distancing and changing shopping habits, consumers in Panama have decreased their visits to supermarkets and interest in e-commerce services has grown.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with detailed information essential to understand the new commercial environment that has emerged in an accelerated manner.
Given the change in living habits, consumers in Honduras have become more interested in e-commerce services and their visits to shopping and recreation sites have dropped, in addition, weight loss products have gained interest among the population.
CentralAmericaData's interactive information system monitors in real time the change in consumer habits in all markets of the region, with detailed information that is fundamental to understand the new commercial environment that has emerged in an accelerated manner.
In this context of commercial transformation, Guatemalan consumers have visited supermarkets less and have become more interested in e-commerce services. In addition, in recent weeks’ fast food has gained great interest among the population.
CentralAmericaData's interactive information system monitors in real time the change in consumer habits in all markets in the region, with detailed information essential for understanding the new commercial environment that has emerged in an accelerated manner.
Adapting spaces in the restaurant area, selling themselves to tourists as a clean and safe establishment, are some of the strategies that hotel sector businessmen plan to apply in order to adjust to the new commercial reality resulting from the health emergency.
The spread of covid-19 has forced health authorities to restrict the mobility of people and to close several establishments, with hotels being one of the most affected.
The installation of acrylic sheets in customer service windows and the distribution of work areas guaranteeing a meter of distance between employees are some of the measures that have been applied by fast food chains in Panama.
Following the covid-19 outbreak, companies have faced health and safety challenges and have had to reinvent themselves in order to continue operating.
Consumers are demanding more nutrients and less sugar and fat in what they eat, without this meaning that the products are diet products.
This new trend has caused companies to try to make changes in the make up of their products in order to make them healthier, however, this change could take years.
"This is the future of the food industry, today it is not much but consumers are learning and demand will keep growing ," said Mario Montero, executive vice president of the Chamber of Food Industry (Cacia).
Total online purchases made in 2012, which exceeded 500,000 transactions, were up 7% on those registered in 2011.
Courier companies were surprised by the figures, which exceeded their expectations. "The market is healthy and growing each year," said Jorge Gomez, General Manager of TransExpress.
"According to Gomez, 2012 showed an annual growth of 17%, compared to the more than 400,000 transactions recorded in 2011, but the biggest move of the year came during the last week of November with Black Friday (last 23 November), and continued throughout December, peaking right at the end of the year.
The European Commission has published its study entitled "Eurobarometer" with information on European consumers.
A statement from the Costa Rican Trade Promotion Office (PROCOMER) reads:
The European Commission published last July the results of their study called "Eurobarometer" which contains general aspects about the European market, and also has information on the food consumption patterns of Europeans in its section on the safety and quality of food. This research involved more than 26,000 citizens from the European Union (EU), and determined that the quality and price of food is much more important than the food’s origin and brand. "The quality certifications are very important for buyers, and an increase has been detected in relation to the recognition of the different EU quality logos" the study authors said.
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