Recommendations have been given on the business models and marketing strategies to use to enter the clothing, footwear and jewelry markets in the Canal country.
From the executive summary of a report by PROCOMER entitled "The fashion and design industry in Panama and marketing strategies":
Opportunities for internationalization of the Costa Rican fashion and design sector in Panama depend on the category, since both local and international supply varies with the type of goods being sold.The particularities of each should be taken into account when defining market entry strategies.
Businessmen prepare for the first half of 2016 a country brand that promotes not only tourism but also the export supply and conditions offered by the country for foreign investment.
The proposal put forward by the Board of Export and Trade (CECs by its initials in Spanish) is to develop a strategy that focuses on promoting, at the global level, characteristics of Guatemala as a model exporter, and the incentives offered in the country to attract investment.
A study has been made comparing the policies and incentives used to attract foreign investment and its impact on the economic development in each country.
From the executive summary of the study "Productive development policies to export and attract investment: a comparison of El Salvador and Costa Rica" produced by the Salvadoran Development Foundation (FUSADES):
Costa Rican export products will be able to be sold through the e-commerce platform Alibaba.com.
From a statement issued by the Foreign Trade Promotion Office of Costa Rica:
PROCOMER signs alliance with leading wholesale e-commerce platform.
San Jose, September 22nd, 2015. PROCOMER and Alibaba.com, the world's largest e-commerce platform, today September 22 signed a memorandum of understanding that will allow Costa Rican exporters to use giant online sales site and gain huge exposure for their products.
The government's proposal includes land titling, road improvements in production areas, international promotion and funding and technical assistance for producers.
From a statement issued by the Government of the Republic of Honduras:
President Juan Orlando Hernández signed on Tuesday, in the Francisco Morazán room at Government House, two agreements to develop and promote the coffee industry in the country in terms of land titling and improving the roads leading to the farms which produce coffee.
On September 25th, the Trade Facilitation Office of Canada will be hosting a free webinar on recommendations and requirements for exporting to the North American country.
From a statement issued by the Foreign Trade Promotion Office of Costa Rica (Procomer):
The Trade Facilitation Office Canada (TFO), is a private nonprofit organization that is dedicated to supporting small exporters in developing countries by providing export information, guidance and business contacts.
On August 26th training will be provided in Guatemala on the features, requirements and conditions for selling products in the Mexican market.
From a statement issued by the Guatemalan Exporters Association (Agexport):
Overcoming obstacles which have traditionally limited Guatemalan exports to Mexico, being aware of and taking advantage of opportunities in the Mexican market through strategic alliances which will help you to be efficient in the export process, minimizing risks, time and resources are some of the goals of the Workshop on Innovative Strategies to Start or Increase Your Exports to Mexico, an activity organized by the School of Foreign Trade -AGEXPORT-, and which will take place on August 26, 2014.
FECAEXCA has submitted a regional strategy for the Association Agreement to be an effective tool of investment, business and employment generation.
From a press release issued by the Guatemalan Association of Exporters (Agexport):
Central American exporters meeting in the Federation of Chambers and Associations of exporters from Central America and the Dominican Republic, FECAEXCA, has delivered to its governmental and private initiative authorities a regional strategy for the Association Agreement to be an effective tool for investment, business and generating employment for regional countries.
The Exporters Corporation has created a plan to increase exports to $10 billion a year within five years.
Entrepreneurs believe that if the correct measures are applied export earnings could double within five years. According to Pablo Duran, president of the Exporters Association of El Salvador (COEXPORT), the proposal gives potential annual growth of 20%.
Targeting the markets of Guatemala, Honduras and Nicaragua, the Export Promotion Agency of El Salvador has relaunched the program in support of SMEs.
From a press release published by the Agency for the Promotion of Exports and Investments of El Salvador (PROESA):
Under the Export Promotion Strategy, the Government of El Salvador launched on Tuesday April 16 the third edition of the Step by Step Export Program, a coordinated effort between the Agency for Promotion of Exports and Investments of El Salvador (PROESA) and the Ministry of Economy (MINEC), which has the support of the Technical Secretariat of the Presidency (STP), the U.S. Agency for International Development (USAID), through USAID's development program for SMEs, and the Special Fund of Resources from the Proceeds of the Privatization of ANTEL (FANTEL). It is expected that one hundred Salvadoran firms will initially be assisted as exporters and that there will be negotiations totalling over $5 million.
An evaluation and selection process has started for Honduran agricultural exports to the Dutch market.
Currently, the European market offers interesting opportunities for Central American producers and agricultural exporters who are well prepared for exporting to Europe. The CBI and FIDE, together with their strategic partners in Honduras, are offering technical assistance to support companies in their preparation as part of a new Central American Agri Training Program.
In Costa Rica the Chamber of Importers (CRECEX) has began signing up members and providing services to exporters, while the Chamber of Exporters (CADEXCO) is experiencing an institutional crisis.
CRECEX has announced the start of the program "Export CRECEX" directed at the export sector.
"The plan to attract exporters to CRECEX is taking shape while Cadexco is still in a process of internal fragmentation, known about publicly since 27 January.
Open Trade Gate Sweden provides greater opportunities to Hondurans exporting textiles, seafood and in the agribusiness to increase trade, as well as offering free training.
Sweden wants to increase bilateral trade with Honduras, from its mere $215,000 a year, and for this reason, its office, Open Trade Gate Sweden is provided more information and training to private companies so that they can export from Honduras to this Nordic country.
With the aim of increasing exports to Mexico and Central America's, Guatemala’s export sector has developed a new strategy.
Trade missions will focus on cities in southern Mexico (Merida and Cancun) and Central America (San Pedro Sula in Honduras, San Salvador in El Salvador and San Jose in Costa Rica).
Francisco Menendez, president of the Guatemalan Association of Exporters (Agexport) talked to Elperiodico.com.gt about the new dynamics of the trade missions, "... they will consist of 4 groups of 25 companies who will conducted trade missions to these cities from next September, promoting two products for each exporter. The program will last six months. "
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