After in 2020 most franchises operating in the country reported declines in their operations because of the pandemic, expectations for 2021 is to overcome the losses and in some cases grow.
According to the report "Prospects for 2021 and the situation of franchises in Guatemala and Central America" prepared by the Guatemalan Franchise Association (AGF), in the country in the current context four out of 10 companies have closed between 1% and 10% of their franchise units or establishments.
Companies with teams dedicated to innovation, organizational structures that allow for agile decision making and that quickly migrated to teleworking, are those that have best adapted to the new commercial reality.
The pandemic brought about a scenario of changes in the business models, the companies had to apply radical changes in an accelerated way in order to successfully face the challenges represented by the changes in people's habits.
In Guatemala, approximately 75% of agricultural enterprises have reported liquidity problems in the context of the crisis generated by covid-19.
A study conducted by the Chamber of Agriculture (Camagro) states that during May, agricultural companies recorded income losses, a situation that can be explained by the quarantine decreed and the social isolation measures.
After the first case of covid-19 was reported in the country, the private sector is asking authorities to close the borders partially or completely and to have people entering the nation examined and quarantined if necessary.
Jose Adan Aguerri, president of the Superior Council of Private Enterprise (COSEP), explained that among the measures taken by the companies for this emergency is the creation of a critical department so that the companies that the staff is working in three different places in case any of them is affected, have guns to measure the temperature of customers who come to the company and not allow them to enter with fever.
Allowing import, export and transit processes to be carried out efficiently is the recommendation of the region's businessmen to avoid product shortages in the regional market.
For the Federation of Chambers and Industrial Associations of Central America and the Dominican Republic (Fecaica), governments should continue to take the measures considered necessary so that the cases detected so far do not continue to multiply, or at least, the contagion curve can be minimized, taking actions such as activating and expanding emergency response mechanisms and informing the population about the risks and ways to protect themselves.
From July 7-10, Guatemalan companies focused on mass consumption will meet with Dominican buyers to learn about local market trends.
The event is organized by the Guatemalan Association of Exporters (Agexport) and is aimed at national companies interested in marketing mass consumption products, food service and private brands.
In February 2020, the Index of Confidence in Economic Activity in Guatemala reported a 64% growth compared to the same month last year, reinforcing the upward trend that has been registered since July 2019.
Businessmen forecast an inflationary rhythm of 3.25% for February, 3.36% for March and 3.38% for April 2020. As to December 2020 and 2021, the Panel forecasts an inflationary rhythm of 4.16% and 4.20%, in that order.
In January, the Economic Activity Confidence Index registered a 39% increase compared to the same month in 2019, reinforcing the upward trend that has been reported since July 2019.
An inflationary rhythm of 3.72% is forecast for January, 3.71% for February and 3.84% for March 2020.
In Guatemala, about 2% of the total vehicle fleet units are registered on behalf of 30 companies, including Tropigas, Seguros G&T and Arrendadora Centroamericana.
From the report "Vehicle fleet in Central America, with details of the business fleet", the unit of Trade Intelligence of CentralAmericaData collects the most updated information of the automotive market in Central American countries.
A few days before the new government takes office in Guatemala, the Economic Activity Confidence Index reported a 21% year-on-year growth.
Figures from the Bank of Guatemala indicate that in December 2019 the country's Confidence in Economic Activity Index (Icae) reported a considerable increase compared to the same month in 2018, a performance that reinforces the upward trend it has been registering since July last year.
Guatemala was the only country in the region that improved its position in the global ranking monitoring businessmen's conditions for doing business, while the others went backwards.
The World Bank released the results of the Doing Business 2020 report, which measures the regulations that favor or restrict the development of business activity in different countries.
For Guatemalan businessmen, in order to have solid institutions in the country, aspects of the electoral system, civil service, justice sector and public expenditure must be modernized, strengthened and regulated.
On October 10, the National Meeting of Businessmen for Development (ENADE 2019) was held, which dealt with the theme "From a Liquid State to a Solid State."
After registering year-on-year rises of 7% and 6% in July and August, respectively, in September the Confidence in Economic Activity Index in Guatemala showed a 7% variation.
An inflationary rhythm of 4.08% is forecast for September, of 4.22% for October and of 4.29% for November 2019. Regarding December 2019 and 2020, the Panel foresees an inflationary rhythm of 4.43% and 4.46%, in that order, the report of the Banco de Guatemala needs.
From 5 to 10 October, Guatemalan businessmen from the agricultural sector will travel to Madrid to make several business appointments with potential Spanish buyers, and also know the trends in the supermarket sector.
Spain is a market with an interest in export products such as mango, avocado, roasted and green coffee, fresh vegetables and exotic fruits, some of the products most demanded by Spanish buyers, reported Agexport.
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