The growth in life expectancy generates multiple market opportunities for groups of people over 50, who generally have higher budgets to spend, but are often excluded from brand messages.
According to reports from CentralAmericaData, so far in the 21st century life expectancy at birth has increased in all Central American countries. Figures show that between 2000 and 2018 in Costa Rica the indicator increased from 77 to 81 years, in Panama from 75 to 78 years, and in Honduras from 70 to 76 years.
In the first quarter of the year Panama reported $13 million in purchases of diapers and similar items, and imports from Mexico grew by 25% compared to the same period in 2017.
Figures from the information system on the Market for Diapers and Similar Items in Panama, compiled by the Business Intelligence Unit at CentralAmericaData : [GRAFICA caption = "Click to interact with graph"]
During the first quarter, the import value of diapers and similar items in countries in the region amounted to $71 million, 5% more than the purchases made in the same period in 2017.
Figures from the information system on theMarket for Diapers and Similar Items in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]
In 2017 the import value of diapers and similar items in countries in the region amounted to $277 million, of which 38% was purchased by companies in Panama and Honduras.
Figures from the information system on the Market for Diapers and Similar Items in Central America, compiled by the Business Intelligence Unit at CentralAmericaData : [GRAFICA caption = "Click to interact with graph"]
Between 2016 and 2017, purchases of diapers and similar items made by the Central American countries in Mexico grew by 5%, going from $120 million to $126 million.
Figures from the information system on the Market for Personal Hygiene Items, Diapers and similar articles in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]
Between 2015 and 2016, the value of diapers and similar items imported into countries in the region fell slightly, going from $289 million in 2015 to $285 million in 2016.
Figures from the information system on the Market for Diapers and Similar Items in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with the graph"]
In Costa Rica a need has been identified to adapt port infrastructure for senior citizens, who represented 34% of those who arrived on cruises during the 2015-16 season.
Seventy-five percent of the tourists who arrived on cruises in the 2015-2016 season were over 45 years old, while those over 65 represented 34% of the total, according to the Costa Rican Tourism Institute.These figures reflect the characteristics of senior citizens arriving in Costa Rica, who require different services and infrastructure from other tourists, both when arriving at the port and during their stay in the country.
Gymnasiums and specialized nursing home services and supplies are some of the niche markets that private companies have started to explore in Costa Rica.
The market segment composed of older adults is becoming increasingly important for businesses, as longevity increases and there is a growing demand for services and specialized care.The market potential is reflected in the figures published by the National Institute of Statistics and Census (INEC), which state that x
Operating Company dedicated to the manufacture of gluten-free and sugar-free products, OHNE brand. The OHNE brand has 8 product lines: square bread, sweet...
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