Sustainable economic development requires the maximization of these three factors in a combined form.
EDITORIAL
- There is no use opening a country to the world if you do not have the minimum capacities to compete in international markets.
- To base development on offering a list of a few products or services to the worldgenerates a dangerous dependence of their value in the market or on fluctuations in their production.
In 2013 the export supply of the region in the international market was focused on integrated electronic circuits, coffee, bananas, sugarcane and medical devices.
From a report by the Secretariat of Central American Economic Integration (SIEC):
Diversification of exports is above the thresholds of the largest Latin American exporting economies.
With the entry of the Colombian brand AKT the motorcycle market in the country is diversifying and growing.
Unicomer Group, owner of the stores Gollo and La Curacao, will start selling AKT motorcycles, owned by the Colombian group.
Eduardo Córdoba, corporate business manager at Unicomer Group told Elfinancierocr.com: "It's a new line of business, part of Unicomer Group's strategy, and responds to the regional market situation in Costa Rica where we detected an opportunity to meet the needs of a customer segment that has evolved in its consumption habits. "
The coffee crisis has led farmers to diversify their crops by sowing fine aroma cocoa for export to the European market.
Producers in the Cooperative Cacao Society of El Salvador (ES-Cacao) have pointed out that this year they plan to surpass the 175,00 fine cocoa plants already planted and export their production for the first time, to the European chocolate industry.
Despite a fall in prices from the exceptional levels achieved in the recent past to the current $176 per quintal, coffee still generates good profit levels.
World prices continue to decline, however Guatemalan coffee profit margins were still at $176 per quintal last week.
Siglo21.com.gt points to the example of Jose Angel Saavedra, producer of a farm called Babilonia in Cortes, who said that "the breaking even point of producing coffee is $100 for the most efficient and $120 for the least efficient, so the profits are still good for us". At the same time, he adds that "there is no reason to be shocked and sad, because although it is not booming in the same way as it was last year, these prices are profitable," he reiterates.
Expansion and creation of new brands are some of the strategies that the major bookstores around the country are implementing in order to get ahead in a changing industry.
While some bookstores have reported lower incomes than those generated in previous years, others are experiencing increases in sales in a business where innovation and diversification appear to be the key to future growth.