In the current complicated context, companies must reconsider their strategies so as not to fall into the error of making aggressive discounts, since they could affect the positioning of their products in the medium and long term.
Ariel Baños, a specialist in price management and founder of Fijaciondeprecios.com, explains some of the important conditions that must be considered when deciding to make discounts in an environment of high uncertainty such as that which has generated the current crisis of covid-19.
In Costa Rica, some toy businesses have decided not to raise prices during 2019, ally with banks and make special offers in order to increase sales in a context of economic slowdown.
Discount promotions expressed in percentage terms rather than absolute values are typically those that consumers prefer when analyzing available purchase options.
Ariel Baños, a price management specialist and founder of Fijaciondeprecios.com, explains how consumers value discounts more, depending on how they are expressed in promotions at sales points and in advertising spaces.
In Honduras, rebates and discounts applied to sales should be detailed on the invoice, a change with which the business sector would disagree if the government decides to collect taxes on the discounted amount.
On March 1, the changes to the invoices, which were imposed by Agreement 817-2018, came into effect. Among them, it is important to note that the fields for discounts and rebates must be included in the format of the document.
Properly establishing the criteria for the application of discounts or special conditions helps to wisely manage price reductions without compromising the company's profitability.
Price management specialist and Fijciondeprecios.com founder, Ariel Baños, explains how through the "strainer strategy" discounts to customers can be managed intelligently.
Estimating how much customers would pay if they bought from a competitor and defining how the product offered differs from others are some of the strategies used to help increase sales profitability.
Ariel Banos, specialist in price management and founder of Fijaciondeprecios.com, explains how through the "umbrella strategy" companies can stop using discounts as the only selling tool.
How do companies that permanently use large discounts and offers sustain their strategy?
In his analysis of setting prices, Ariel Baños, an expert on the subject, explains the elements that companies should take into account when offering discounts and promotions to their customers, warning how the cost assumed when providing a discount must be "shared", what kind of promotions should be avoided, depending on the business, and what limits should be established on the number of items that can be part of the discount strategy, among other things.
In order to reduce the average age of the fleet the Maritime Authority is offering discounts until December 2016 of up to 100% on the rate of registration of new vessels.
Resolution 106-67-DGMM published in La Gaceta:
FIRST: grant a waiver which is additional to the discounts provided for in the Act No. 57 of August 6, 2008 based on the Article 8. of up to one hundred percent (100%) on all those newly built vessels that fall under the Panamanian Merchant Marine from the effective date of this Resolution until December 31, 2016, from the following fees and charges;
Description of the workings of the retail scheme for discounts, off-price and outlet formats, and expertise in selling products at low prices which are from previous seasons or have minor flaws.
The objective of this marketing model is to pass on low prices to consumers and "... stay competitive in different retail segments in the country." This is the case of the Best Brands shop, which uses the off-price model, which has reported a growth of 10% in 2014, compared to the previous year.
The Maritime Authority has implemented an electronic system that streamlines the process of flag registration and automates the application of economic incentives for newly registered boats.
This new way of applying economic incentives for newly constructed ships simplifies the process and eliminates "... the submission of a formal discount via memorial (before flag registration), the manual calculation of the amounts payable by ship which was done by the Directorate and sets out equal application of these incentives. "
Discounts of up to 35% on the registration fee and the annual consular fee will be granted to the ships registered under the Panamanian flag.
Through a resolution published in the Official Newspaper La Gaceta, the Directorate General of Merchant Marine Services has been authorized to grant discounts, additional to those contained in the legislation, to those who register ships under the Panamanian flag.
Originally from Costa Rica, 45,000 liters of fungicides used to combat rust will be available from 5 to 8 April in Guatemala's agroservices.
So reported Nils Leporowski, president of the National Coffee Association (Anacafe), adding that negotiations with five companies trading fungicides took over a month. Because it had the best prices Disagro Singenta was chosen for the distribution.
In Costa Rica there is a proliferation of commercial premises under the generic name of "outlets", enabling companies to get rid of, at discount prices, surplus products.
Elfinancierocr.com reports that "last year, the company Tecnología en Calzado S. A., operator of 50 shoe stores in the country, opened its fourth discount store or outlet in downtown Cartago. "... it has the other premises (about 300 square meters) in San Jose and Santa Ana."
Offering discounts of over 50%, Costa Rican companies that sell discount coupons online are growing and multipling.
Companies offering discounts or coupon books online, Estacion506cr.com and Yuplón.com were joined by Titicupon.com on August 16.
Titicupon spokeswoman, Mary Gens Araya, told Elfinancierocr.com that since it opened, user interest has been increasing and the market still has room for new players, but "only companies who demonstrate that they can offer quality, security, reliability and efficiency will feature in the final number of players in the market. "