For the third quarter of 2021 a recovery is observed in the Central American region by importing almost $400 million of televisions, mainly from Mexico with sales of $213 million, monopolizing the Central American market.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
International public tender to contract communications services and advertising campaign for the Energy Efficiency Education Program through radio and television spots, social media management.
Honduras Government Purchase LED-PEEE-036-LPI-S:
"The Government of Honduras through the Secretariat of State in the Office of Energy (SEN) and the Government of the Republic of China (Taiwan) under the Embassy of the Republic of China (Taiwan), carries out an international public bidding to contract communications services and advertising campaign of the Energy Efficiency Education Program, through the IDB Project Management Unit.
The Secretariat of National Defense of Honduras tenders the satellite signal upload services of the Armed Forces TV Channel, data link and Internet and insertion of the channel in the programming grid.
In the Dominican Republic, the Presidency's Social Assistance Plan is tendering for the supply of appliances and household goods to be donated to low-income families for a 12-month period.
In recent years, televisions manufactured in Mexico have lost importance according to the amount purchased, since in the first half of 2016 they represented 54% of total regional imports and for the same period in 2020 the proportion fell to 39%.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
Between July and October 2020, the number of people in Guatemala looking online for options to buy a coffee machine increased by 87%, while the number of Salvadoran consumers looking to buy a vacuum cleaner decreased by 60%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.
During the first quarter of the year, TV imports by companies in the region totaled $74 million, which is 9% less than the amount reported for the same period in 2019.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
Interest in household appliances fell considerably in Central America in March and April, but in recent months the situation has been reversed and the volume of interactions related to the issue has grown among consumers in the countries of the region.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
So far this year, interest in opinion programs in the region's markets has clearly picked up, with Costa Rica, Honduras and El Salvador recording the largest increases in interactions associated with the topic.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
When Central American economies begin to relax the restrictions that have been adopted to prevent the spread of covid-19, sales of plasma screens are predicted to be among the largest drop in sales.
Using a demand-income sensitivity model developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project the variations that household demand for different goods and services will undergo as the most critical phases of the spread of covid-19 are overcome and the measures restricting mobility in the countries of the region are lifted.
When the Central American economies begin to relax the restrictions that have been adopted to prevent the spread of covid-19, sales of pay television service are forecast to fall by at least 2%.
Using a demand/income sensitivity model developed by CentralAmericaData's Commercial Intelligence Area, it is possible to project the variations that household demand for different goods and services will undergo as the most critical phases of the spread of covid-19 are overcome and the measures restricting mobility in the region's countries are lifted.
As of April 27, 2020, the analog television signal will cease to operate in the country, which is why the channels must broadcast their content in digital format.
Representatives of the National Telecoms Commission (Conatel) urged the television channels that transmit their signal in the country to make their technical adjustments and test digital transmission before the announced date.
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