Unlike historical analytics, predictive supply chain analytics allows you to anticipate and prepare for the future, taking out the conjectures planning processes and improving decision making.
Predictive supply chain analytics use advanced technological tools such as machine learning, geomarketing, data mining that enables organizations to identify hidden patterns, understand market trends, identify demand, establish pricing strategies, achieve a high return on investment, optimize and reduce inventory costs.
During the first quarter of 2021, consumption of household cleaning products increased in five of the six Central American markets, with Honduras and Panama reporting the highest year-on-year variation rates.
Data revealed by Kantar Worldpanel Division highlights that between January and March 2020 and the same period of 2021, consumption of indulgence and cleaning products increased 28% in Honduras, 17% in Panama, 13% in Nicaragua, 6% in Guatemala and 3% in El Salvador.
Between 2018 and 2020, it is estimated that the demand for data services in the fixed and mobile network grew 2.5 times, a rise that can be partly explained by the need to work at a distance and receive educational services online.
Because of the spread of covid-19 and the imposition of restrictions on mobility, businesses, workers and consumers have had to migrate to the digital environment at great speed.
In the context of the crisis in all markets of the region, the interest in formal garments collapsed, but in recent months the amount of digital consumer interactions associated with this type of clothing has begun to rebound.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
As authorities remove restrictions on restaurants to prevent the spread of covid-19, demand for out-of-home food service is predicted to fall by about 14%.
Through a demand-income sensitivity model, developed by CentralAmericaData's Trade Intelligence Unit, it is possible to project the variations that household demand for different goods and services will undergo as the most critical phases of the spread of covid-19 are overcome and the measures restricting mobility in the countries of the region are lifted.
Interest in food and beverage products has clearly increased in recent weeks in the region's markets, with the trend being more evident in products such as baked goods, soups, liquors, fruits and vegetables, candies and fast food.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project short and long-term demand trends for the different sectors and markets operating in the region.
When the local economy begins to return to normal, as isolation and mobility restrictions are relaxed, demand for health insurance is estimated to fall by 7%.
Using a demand/income sensitivity model developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project the variations in demand by Salvadoran households for different goods and services as the most critical phases of the spread of the covid-19 are overcome and the measures restricting mobility in the country are lifted.
It is predicted that in the context of the crisis generated by covid-19, the demand for clothing in the local market will be affected mainly by a drop in sales of men's jeans.
The "Information System for the Impact Analysis of covid-19 on Business", prepared by the Trade Intelligence Unit of CentralAmericaData, measures the impact that the crisis will have on companies, depending on the country, sector or economic activity, during the coming months.
Butter, baby diapers, surface cleaners, and wheat and corn flour are some of the products most demanded by Guatemalan households in this context of quarantine and social isolation.
Yogurt, tuna, processed beans, cookies, rice and toilet paper are the other items that complete the list of ten more products bought by families in Guatemala in this new commercial reality, resulting from the health emergency caused by the outbreak of covid-19.
The closure of restaurants and hotels and the restrictions on opening hours in cantonal markets and supermarkets explain the drop in sales reported by agricultural producers.
The Chamber of Agriculture carried out a survey to measure the first economic effects of the covid-19 outbreak in the country, and different agricultural producers', agro-exporters', agro-industrial and agricultural cooperatives' associations were consulted.
In Costa Rica, the cooperative Coopeleche increased by 25% the volume of raw material sold to the Mexican Lala, a rise that would be explained by the better positioning of the company in the local market.
In general, volumes produced have increased, since official figures detail that between 2017 and 2018, milk production in Costa Rica grew by 1.5%, going from 1.14 million to 1.16 million tons.
Guatemala, Huehuetenango, Quetzaltenango, Quiche, Totonican, San Marcos and Retalhuleu are the departments with the highest demand for household appliances.
According to the census sample conducted by the National Statistics Institute (INE), derived from the Population Census conducted in 2018, the areas that concentrate the greatest demand for household appliances match the areas that receive the most family remittances sent from abroad.
Chicken, burgers, desserts, Asian and Mexican food, are some of the most demanded prepared foods under the home delivery modality in Guatemala.
Data from the company Uber Eats, dedicated to home delivery of prepared meals in the country, specify that the "Poke Bowl", containers with marinated raw fish, on a basis of rice or quinoa, along with fresh ingredients such as seaweed, cucumber or avocado, is another of the most purchased dishes by consumers who use the platform.
The growth in demand for sportswear, which has been a trend in several international markets, is forcing companies in El Salvador to modify their production processes.
Local manufacturers have identified that pants, leggings, biker shorts and other sportswear have become an urban fashion in different countries, which has led them to adapt their production processes to meet the growing demand.
In Panama, 83% of the houses and apartments for sale range in price from $150.000 to $2 million, while 80% of those interested seek properties with prices below $150.000.
Andres Buitrago, manager for Central America and Colombia of OLX, who prepared the study, detailed to Elcapitalfinanciero.com that "... 84% of the supply is concentrated in six areas: San Francisco, Bella Vista, Betania, Ancon, East and West Panama."