Given the gradual return to physical stores, customers will appreciate it if businesses disinfect stores several times a day, if other visitors are required to clean their hands before entering, and if employees use protective equipment at all times.
Although in this context of the spread of covid-19, digital channels have gained ground in Central American markets and this trend is expected to continue in the coming months and years, there are commercial establishments that will have to adjust their face-to-face sales strategy to the demands of the new normality, since there will always be customers who prefer to continue shopping in person.
As part of the reopening of borders and the revival of commercial flights, the European Union did not include any country in the region in its initial list of markets authorized to resume commercial flights.
Because of the covid-19 outbreak, commercial flights continue to be suspended in all Central American countries; however, it is expected that in the coming weeks restrictions will be lifted and airports in the region will begin to normalize their operations.
Using technology to measure the flow of visitors, reducing the furniture available in the food courts and implementing product deliveries in the parking area are part of the changes that the region's shopping centers must apply in this new reality.
Because of the threat of the spread of covid-19, since mid-March in Central America, the authorities agreed to close the shopping centers. So far, in Costa Rica, they have already reopened, in El Salvador they will be operating again in the coming weeks and in the case of Guatemala, it is not yet defined when this sector will be allowed to reactivate.
Click Box, a company that replicates the business model of Amazon and AliExpress, entered the Salvadoran market a few months ago and so far sells products from some 50 local businesses.
In this scenario of changing consumer habits, which emerged from the spread of covid-19, online commerce has reported a considerable rise. A report by CentraAmericaData states that interest in e-commerce services in El Salvador has been growing since January 2020, and that this trend has continued.
Ten days after the gradual return to activities at El Salvador's freight terminals, logistics companies report delays in deliveries due to saturation in the warehouses.
Because the freight terminals at the Oscar Romero International Airport and the Port of Acajutla worked part-time for almost three months due to the covid-19 outbreak, a bottleneck was created that now affects cargo and logistics companies.
Conveying solid arguments to highlight the importance of the product or service, offering goods with long-term guarantees and being considered essential, are part of the strategies that could increase companies' sales in the new commercial reality.
The changes in people's habits that emerged in the context of the mobility restrictions imposed by the pandemic accelerated the transformation of Central American markets and completely changed the way consumers behave.
Uncertainty over a possible second wave of covid-19 cases globally will prevent Salvadoran textile industry exports from recovering for the rest of 2020.
Official data show that from January to May 2020, El Salvador's exports in the textile and clothing sector amounted to $619 million, an amount that is 42% lower than the $1,072 million registered in the same period in 2019.
The biosecurity regulations that will control operators of tourism, transport, restaurants, museums, theaters, archaeological and theme parks in this new context of health crisis were published.
As the restrictions imposed due to the covid-19 outbreak have started to be relaxed, the Ministry of Tourism (Mitur) and the tourism sector businessmen refined the biosecurity protocols that they will apply for the staged return of the sector in the coming weeks.
In recent weeks, Central American countries have reported an increase in the number of people who have moved to locations identified as supermarkets or pharmacies.
Due to the quarantines decreed by the governments of the region because of the covid-19 outbreak, in mid-April the concentration of people in residential areas of the cities registered its maximum level, but in the last weeks this trend has started to reverse, as consumers have visited more shops.
Attending only customers by appointment and the mandatory use of facemasks and masks are some of the rules that in the new commercial scenario, beauty salons and barbershops in El Salvador must comply with.
After almost three months of house quarantine decreed by the authorities due to the covid-19 outbreak, the country began to implement the economic recovery plan as of June 16.
Restructuring of airlines, preference for direct flights, modifications in the routes operated and the use of smaller aircraft are some of the changes expected in the regional air market in the context of the new business normality.
Air traffic has virtually disappeared in the last three months, as governments in Central America have decided to close borders and suspend commercial flights to and from the region's airports as a result of the covid-19 outbreak.
As of June 16, El Salvador will begin the gradual opening of logistics services at the Cargo Terminal at the Oscar Romero Airport, and the re-establishment of commercial flights is scheduled to begin on August 6.
As part of the return to the new normal, after eliminating the restrictions imposed by the covid-19 outbreak, the Autonomous Port Executive Commission (CEPA) informed that the Cargo Terminal of the "San Oscar Arnulfo Romero y Galdamez" International Airport will begin with the gradual reopening of its export and import logistics services under strict biosecurity protocols.
Considerable investments in the digitalization of operations, the closure of small stores and the expansion of the commercial area of the best located sales points, is part of the strategy that companies are beginning to implement in the new context of business transformation.
Managers of large corporations agree that several companies were already making progress in digitizing sales and operations, but the pandemic ended up persuading decision makers of the need to focus on online sales, and simultaneously accompany it with a plan to transform physical stores.
Businessmen and authorities agreed that from June 16 will begin the reactivation of productive activities, and it is estimated that within 100 days the economy will be functioning at 100%.
After almost three months of restrictions to the mobility of people and the suspension of productive activities, derived from the outbreak of covid-19 in the country, agreements were reached at the Economic Reactivation Table.
What to consume, what to stop consuming, which habits to adopt to improve health and to which lines of expenditure to invest more financial resources, are some of the questions that consumers in Central America are asking in the context of the new normal.
The covid-19 outbreak generated a revolution in the markets of Central America and its different economic sectors. In this scenario of health crisis, healthy foods and products used for the general well-being of people have gained importance.
Recognized Brazilian company of backhoe loaders, telescopic, articulated and other types of cranes looking for companies interested in representing the brand and distributing their machinery in Central America and Mexico. The company manufactures and sells telescopic,...
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