Due to the drop in economic activity generated by the covid-19 crisis, a 7.9% reduction in domestic electricity consumption was reported in the region between March and June 2020, when compared to the levels of the same period in 2019.
Regarding the reduction of internal consumption of electricity in the countries from March to June 2020, we have that Guatemala had a drop in its demand of 239 GWh (Gigawatt hours), which corresponds to 6.6% compared to the consumption of electricity in 2019, in the case of El Salvador with a reduction of 335 GWh, equivalent to 15.4%, says a report from the Regional Operating Agency (EOR).
Reduction in advertising and marketing budgets in companies and an increase in the preference for investment in television campaigns are part of the changes that are being reported in the context of the new commercial reality.
Radical changes in the ways people relate to each other, new consumer habits and the home confinement decreed by the pandemic have led to a transformation in the advertising sector.
In the first half of the year, interest in bicycle accessories reported a clear upturn in the region's markets, with Guatemala, Costa Rica and El Salvador being the countries that recorded the greatest increase in interactions associated with the topic on the Internet.
Through a system monitoring in real time changes in consumer interests and preferences in Central American countries, developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
Because the Costa Rican Assembly is discussing a bill that seeks to give municipalities the power to declare a dry law in their jurisdiction due to a national emergency, hotels, restaurants and tourist establishments are asking to be exempted from the rule.
The Legislative Plenary approved in first debate the file 21,281 Law to restrict the commercialization of drinks with alcohol content in sports activities and shows, this after the initiative had to be taken back to first debate to amend some details that the deputies considered necessary, informed the Assembly on July 16.
During the next few months, it is estimated that sales of lotions and perfumes in the Salvadoran market will decrease by about 6%, compared to the levels reported before the crisis.
Greater interest in electronic accessories and construction tools for home use are some of the changes that are evident among Guatemalans in the new commercial reality.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
Due to the reduction in office work and the increase in teleworking, Costa Rican toasters estimate that the local market demand for the beverage has contracted between 15% and 20%, when compared to sales levels prior to the beginning of the health crisis.
With the spread of covid-19 several companies and public institutions, which were able to accommodate their employees' work in the form of teleworking, stopped buying coffee for consumption in the offices.
Increased interest in all-terrain vehicles, pet food and hygiene items are some of the changes that are evident among consumers in this new commercial reality.
Through a system that monitors changes in consumer interests and preferences in Central American countries in real time, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
A 15-minute walk from the Malecon in Managua, Nicaragua, there is a captive market of 26,000 people who together spend $17 million, and of these, 31% show an interest in alcoholic beverages.
In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any country in Central America, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.
Given the gradual return to physical stores, customers will appreciate it if businesses disinfect stores several times a day, if other visitors are required to clean their hands before entering, and if employees use protective equipment at all times.
Although in this context of the spread of covid-19, digital channels have gained ground in Central American markets and this trend is expected to continue in the coming months and years, there are commercial establishments that will have to adjust their face-to-face sales strategy to the demands of the new normality, since there will always be customers who prefer to continue shopping in person.
In the current scenario of changing consumer habits, interest in bicycle accessories, gardening items and beer has grown among Costa Rican consumers in recent weeks.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
In this context of changing consumer habits, interest in computer servers, strategy games and department stores has increased among Salvadorans.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
In Panama, during March, April, May and the first week of June, there is an upturn in interest in documentary films, home financing and cargo trucks.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short- and long-term demand trends for the different products, sectors and markets that operate in the region.
As authorities remove restrictions on restaurants to prevent the spread of covid-19, demand for out-of-home food service is predicted to fall by about 14%.
Through a demand-income sensitivity model, developed by CentralAmericaData's Trade Intelligence Unit, it is possible to project the variations that household demand for different goods and services will undergo as the most critical phases of the spread of covid-19 are overcome and the measures restricting mobility in the countries of the region are lifted.
As most of the quarantine measures that have been imposed to prevent the spread of covid-19 virus are removed, it is projected that detergent sales could fall by about 3%.
Using a demand-income sensitivity model developed by CentralAmericaData's Trade Intelligence Unit, variations in household demand for different goods and services can be projected as the most critical phases in the spread of covid-19 are overcome and mobility restrictions are lifted in the countries of the region.
Operating Company dedicated to the manufacture of gluten-free and sugar-free products, OHNE brand. The OHNE brand has 8 product lines: square bread, sweet...
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