In the retail business, large distributors boost the sales of their own brand products through strategies aimed at consumers who prioritize the price factor over other elements when buying.
Globally, the tendency to buy private label products is becoming more and more evident in markets, as companies engaged in the retail trade of other products, such as supermarket chains, are capitalizing on their experience by placing their own products and competing with their suppliers.
Through geolocation tools and techniques for analyzing large volumes of information, the fashion firm H&M studied what users in a specific city were looking for on the Internet, in order to design a collection tailored to their preferences.
Although some think that the tools and techniques of Big Data, Artificial Intelligence and Machine Learning are only for some industries, the bet recently made by the famous fashion house H&M refutes those who use that argument, confirming that there are multiple markets and industries that are increasingly taking advantage of the great value that these tools have in optimizing processes and generating more and better business.
In Costa Rica, 15% of consumers show interest in seafood, and about 40% of them are between 31 and 45 years old, and have a high level of purchasing power.
An analysis of consumer interests and preferences in Costa Rica, prepared by the Trade Intelligence Unit of CentralAmericaData, yields interesting results on the characteristics of people who show interest in different types of food.
About 8% of Costa Rican consumers are interested in electronic books, and almost half of them are between 15 and 30 years old, and have a high level of purchasing power.
An analysis of the interests and preferences of consumers in Costa Rica, compiled by the Trade Intelligence Unit of CentralAmericaData, gives interesting results on the preferences and tastes of people who express interest in reading. [GRAFICA caption="Click to interact with graphic"]
In Guatemala, 5% of consumers are interested in training with weights, and almost 60% of them are between 15 and 30 years old, and have a high level of purchasing power.
An analysis of consumer interests and preferences in Guatemala, compiled by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the preferences and interests of people who indicate a preference for certain fitness and wellness activities. [GRAFICA caption="Click to interact with graphic"]
The information deriving from the searches made by people in a social network or a website can be analyzed through Big Data techniques, allowing the identification of consumer habits and their potential for growth.
Every time consumers enter the Internet and conduct searches, their transactional historical information, including geographic location data, customer behavior across digital channels, financial options, tastes and interests, and even their propensity to leave brands, among others, can be collected and leveraged by businesses.
9% of Costa Rican consumers are interested in gaming consoles, and almost half of them are between 21 and 30 years old, and have a high level of purchasing power.
An analysis of consumer interests and preferences in Costa Rica, compiled by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the preferences and favoritism of people who show interest in the different types of electronic equipment available. [GRAFICA caption="Click to interact with graphic"]
Consistent with the pessimism with which the population of Costa Rica perceives the general state of the economy since August last year, between February and May this year the Consumer Confidence Index fell two points.
In May 2019, the Consumer Confidence Index (CCI) fell almost two points from February. Currently, the ICC is 32.9 points (on a scale of zero to 100) and three months ago was 34.8 points, according to the report released by the School of Statistics of the University of Costa Rica.
In Costa Rica, the population with the highest average income shows interest in rabbits, reptiles and horses, and two out of ten consumers show interest in birds as pets.
An analysis of consumer interests and preferences in Costa Rica, compiled by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the characteristics and people who show interest in pets. [GRAFICA caption="Click to interact with graphics]
In Costa Rica, 5% of people who show interest in traveling are attracted by adventure tourism, and about 40% of them are between 21 and 30 years old, and have a high level of purchasing power.
An analysis of consumerinterests and preferences in Costa Rica, compiled by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the characteristics of people who express an interest in travel. [GRAFICA caption="Click to interact with graphics]
When brands don't know how to approach women, this segment of the population removes products from their value equation because they can't establish a rational, less emotional relationship.
4AM Saatchi & Saatchi White Rabbit together with Prensalibre.com carried out the study "A Guide to Understanding the Consumer", and one of its objectives was to understand how women behave with respect to brands in the Guatemalan market, in a context of economic slowdown.
The low dynamism of the commercial activity and the high unemployment, are the main reasons behind the fall in the consumption in Costa Rica, and great changes are not expected in the short term.
In February 2019, the country's production, measured according to the Monthly Economic Activity Index, registered a 1.7% year on year variation, informed the Central Bank of Costa Rica.
Between 22% and 25% of the population that moves daily through the Greater Metropolitan Area of Costa Rica does so through the central areas of San José, Heredia, Alajuela and Cartago.
An analysis of Costa Rica's floating population, developed by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the characteristics of the people who move from one place to another every day through the streets of the Greater Metropolitan Area.
In an average day, six out of every ten people with the greatest purchasing power usually move within a 60-square-kilometer area in Guatemala's Metropolitan Zone.
An analysis of the floating population in the Metropolitan Area of Guatemala, developed by the Trade Intelligence Unit of CentralAmericaData, gives interesting results on the characteristics of the people who move daily through the streets of the area.
Traditional shopping centers must be reinvented to remain competitive, as globally consumers tend to spend more on experience than on products.
Although consumers look for experiences in the shopping centers they choose to make their purchases, the development of this concept is beginning in Central American countries.
Recognized Brazilian company of backhoe loaders, telescopic, articulated and other types of cranes looking for companies interested in representing the brand and distributing their machinery in Central America and Mexico. The company manufactures and sells telescopic,...
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