In Costa Rica, 5% of people who show interest in traveling are attracted by adventure tourism, and about 40% of them are between 21 and 30 years old, and have a high level of purchasing power.
An analysis of consumerinterests and preferences in Costa Rica, compiled by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the characteristics of people who express an interest in travel. [GRAFICA caption="Click to interact with graphics]
When brands don't know how to approach women, this segment of the population removes products from their value equation because they can't establish a rational, less emotional relationship.
4AM Saatchi & Saatchi White Rabbit together with Prensalibre.com carried out the study "A Guide to Understanding the Consumer", and one of its objectives was to understand how women behave with respect to brands in the Guatemalan market, in a context of economic slowdown.
The low dynamism of the commercial activity and the high unemployment, are the main reasons behind the fall in the consumption in Costa Rica, and great changes are not expected in the short term.
In February 2019, the country's production, measured according to the Monthly Economic Activity Index, registered a 1.7% year on year variation, informed the Central Bank of Costa Rica.
Between 22% and 25% of the population that moves daily through the Greater Metropolitan Area of Costa Rica does so through the central areas of San José, Heredia, Alajuela and Cartago.
An analysis of Costa Rica's floating population, developed by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the characteristics of the people who move from one place to another every day through the streets of the Greater Metropolitan Area.
In an average day, six out of every ten people with the greatest purchasing power usually move within a 60-square-kilometer area in Guatemala's Metropolitan Zone.
An analysis of the floating population in the Metropolitan Area of Guatemala, developed by the Trade Intelligence Unit of CentralAmericaData, gives interesting results on the characteristics of the people who move daily through the streets of the area.
Traditional shopping centers must be reinvented to remain competitive, as globally consumers tend to spend more on experience than on products.
Although consumers look for experiences in the shopping centers they choose to make their purchases, the development of this concept is beginning in Central American countries.
The slowdown in the region's economies and political uncertainty are changing the way consumers in markets such as Guatemala, Costa Rica and Honduras make purchasing decisions.
The White Rabbit group carried out a study on buyer behavior in Guatemala, Honduras and Costa Rica, called "A New Guide to Understanding the Consumer", which analyses the perceptions prevailing in these markets in the region.
Arguing that there is no proper verification of cleaning products in the country, the consumer union examines the chemical composition and labelling of packaging.
The verification performed by the Consumers Association of Costa Rica, consists of reviewing the chemical composition of 200 samples of products such as disinfectants and soap for washing dishes, which were sent to different microbiology and chemical laboratories.
The uncertainty about the future of the tax reform that is being discussed in the Assembly is the main reason behind the decline in consumer confidence in Costa Rica.
The Consumer Confidence Index (CCI) calculated by the University of Costa Rica (UCR) shows a reduction of close to 10 points between the months of June and August.
The OECD Consumer Policy Committee approved the policy for the sector, but there are pending improvements in financial consumer protection, extending the guarantee period and improving conditions in order to apply it.
From a statement issued by the Ministry of Economy:
Protectionist measures that favor dominant firms in domestic markets only extend the inevitable process of globalization, making it more expensive for consumers.
Whether a milk is 'good' or not is decided by consumers themselves by evaluating its quality and cost.Milk has no nationality.It's just milk.
Gross inconsistencies in the labeling of bags of cement are rocking the boat again in a market convulsed by the importation of products from China.
Complaints have been made about the differences in the use by dates recommended on the product misleading consumers, causing questions to be raised by other cement sellers.
In 2014 the volume of household consumption increased by 16% in Nicaragua, 7% in El Salvador, 5% in Panama and 6% in Guatemala, while in Costa Rica and Honduras it fell by 1% and 5%, respectively.
Panama stands out because of the rapid growth of its economy in recent years, which is currently visible in the consumption of its inhabitants, which in 2014 grew by 5% in turnover. Nicaragua, starting from lower levels, shows an equal growth in turnover, despite a 16% growth in volume due to lower prices.
"Clean" labels , healthy snacks, frozen and convenience foods, good fats and own name brands are some of the factors that marking out global trends this year.
From a statement issued by the Costa Rican Foreign Trade Promotion Office (Procomer):
The main trends which will probably affect the food industry in 2015, have been identified by Innova Market Insights, from analysis of the most important events in the industry.
When selecting products UK consumers pay more attention to taste, freshness, traceability and packaging rather than the price factor.
From a statement from the Costa Rican Foreign Trade Promotion Office (PROCOMER):
Buyers' needs are changing in the UK and a representative of the supermarket giant Tesco believes that retailers must understand the new opportunities that this implies.
Recognized Brazilian company of backhoe loaders, telescopic, articulated and other types of cranes looking for companies interested in representing the brand and distributing their machinery in Central America and Mexico. The company manufactures and sells telescopic,...
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