The accusation of blackmail hanging over the Spanish construction company Sacyr in its proceedings related to the Canal expansion, casts a shadow over all firms of the same nationality.
An article printed in Spanish media outlet Invertia.com says "concerns of Spanish employers established in Panama have increased after the Canal Administrator Jorge Luis Quijano, censored the behavior of the construction firm Sacyr."
The largest beverage company in Central America and the Caribbean has changed its logo and is now CBC.
From a statement by Cabcorp:
Cabcorp, a corporation in constant evolution, has built strong relationships with food and beverage companies in the world, such as PepsiCo and Ambev; in addition to having developed Livsmart, a business unit exporting non carbonated drinks to over 20 countries.
The Guatemalan Tourism Institute intends to award a concession to a public relations firm to improve the international perception of it as a tourist destination.
The Guatemalan Tourism Institute (Inguat) is planning to hire a company which will focuses on the promotion of positive news in the country through the internet, in order to attract visitors to the country.
As of July 23 the Amnet brand will give way to TIGO, owned by Millicom International Cellular S.A.
Under the name Tigo, the operator will handle Internet services, cable television and home telephone lines, the company announced in a news release.
An article in Nacion.com quotes Richard Lamb, Marketing Manager of Tigo Costa Rica, who said, "The makeover is part of a corporate strategy that was created when Millicom acquired Amnet’s operations in Central America. Now it is our turn to change."
The bank ended 2010 with a change of its corporate image.
The investment, including new signs in all branches, amounts to $ 4 million.
"The uniformity of branches, as well as stationery, will take place throughout 2011 and will include all subsidiaries of the financial group: Vital BN, BN Securities, BN Funds and BN Corredora de Seguros," the article at Nacion.com reported.
The media is always ready to cover and disseminate news. Make your company enjoy free exposure or at very low cost.
The article by Ana Paula Flowers in Altonivel.com.mx, on how to attract free media attention is entitled "Need publicity? Do something crazy." But there is no need go that far, considering the risk of ending up in a psychiatric institution.
The new concept of the supermarket chain involves service transformation and product offer.
In an effort to stay ahead of the needs and tastes of customers, Walmart of Mexico and Central America developed a new retail concept called "Mas x Menos, the cool way to buy."
This new concept will cover all outlets in Walmart supermarkets of Central America.
Copa launched a new version of its website, Copaair.com, after 18 months of work and a $5 million investment.
Frank Kardonski, e-business director at Copa Airlines, explained that the new site enables users to pay in six different currencies (U.S. dollars, Brazilian reales, and Chilean, Colombian, Mexican and Argentinian pesos).
“We benchmarked the websites of the best airlines of the world.
Grupo Financiero Ficohsa launched a new branding strategy, unifying the Ficohsa brand in all the companies of the group.
Starting today, Ficohsa has adopted a unified corporate identity. Group members Interamericana de Seguros, Casa de Cambio Divisas Corporativas and Casa de Bolsa Probursa will be known as Ficohsa Seguros, Ficohsa Casas de Cambio and Ficohsa Casa de Bolsa.
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