During the first six months of 2020, Central American countries imported cell phones for $541 million, 11% less than what was reported in the same period of 2019, a drop that is mainly explained by the behavior of Panamanian, Honduran and Salvadoran purchases.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
Between July and October 2020, the number of people in Guatemala exploring options for buying professional DJ equipment online grew by 40%, while the number of Salvadoran consumers looking to purchase Xbox consoles decreased by 16%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.
The I Shop, which is located in San Salvador's Multiplaza shopping center, has a potential market of 380,000 consumers 15 minutes away by car, and 39% of them are interested in tablets, and 14% in desktop computers.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of establishments dedicated to the sale of consumer electronics equipment, such as cell phones, laptops, desktops and other items, operating in the countries of Central America. Below is an extract of the study's findings.
As a result of the conditions imposed by the Superintendence of Competition to carry out the operation, América Movil and Telefónica decided to cancel the agreement to purchase 99.3% of Telefonica Moviles El Salvador.
According to the technical, legal and economic analysis carried out by the Superintendence of Competition SC, it was warned that the acquisition would produce limitations to competition in the markets of mobile and fixed telephony and business connectivity services.
One of the conditions for authorizing the acquisition is that America Movil must relinquish the right to operate 25 MHz of radio spectrum with national coverage in the 850 MHz band and 30 MHz of radio spectrum with national coverage in the 1900 MHz band, which currently belong to Telefonica.
According to the technical, legal and economic analysis carried out, it was warned that the acquisition would result in limitations to competition in the markets for mobile and fixed telephony and business connectivity services. Therefore, the Board of Directors of the Superintendence of Competition (CDSC) decided to impose a set of conditions to repair the damages, which include enforcement measures prior to the closing of the transaction (ex ante) and a series of subsequent obligations (ex post) in order to counteract such limitations, informed the Superintendence of Competition (SC).
In El Salvador, businessmen are preparing a proposal for the government to disconnect the 2G telephone network, so that services migrate to 4G and 5G technology.
The initiative, which is being prepared by the National Association of Private Enterprise (ANEP), will be presented to the authorities during the National Meeting of Private Enterprise (Enade) 2019.
During the first three months of 2019, Central American countries imported cell phones for $329 million, 27% more than what was reported in the same period of 2018.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAPHIC caption="Click to interact with the graphic"]
Although Samsung and Apple mobile phones represent more than half of the devices used in the region's markets, there is an upward trend in the preference for devices from the Chinese brand Huawei.
An analysis of the Trade Intelligence Area at CentralAmericaData provides interesting data on the use and preference of cell phone brands in the region.
In the first half of the year, countries in the region reported $574 million in mobile phone imports, and company purchases in Hong Kong increased 84%.
Figures from the information system on the Mobile Phone Market in Central America, complied by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
During the first quarter of the year, countries in the region recorded $259 million in cell phone imports, and 62% were bought by companies in Guatemala and Costa Rica.
Figures from the information system on the Mobile Phone Market in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
Last year countries in the region imported $1.269 billion worth of mobile phones, which is equivalent to an increase of 10% over the previous year.
Information from the interactive system "Cell Phone Market in Central America", compiled by the Business Intelligence Unit at CentralAmericaData, [GRAFICA caption= "Click to interact with graph"]
Between January and June 2017, the region imported $590 million worth of mobile phones, 10% more than the imports in the same period in 2016.
Figures from the information system on the Mobile Phone Market in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with the graphic"]
Cars, medicines, cell phones and wireless networking equipment topped the list of goods imported by the countries of the region at the end of the fourth quarter of 2016.
From the Central America Trade Monitor report, IV quarter 2016, by the SIECA:
Central America, March 30, 2017. Central American Trade saw a varied performance among countries in the region, according to figures from latestCentral American Trade Monitor report,for the fourth quarter of 2016.
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