During the first six months of 2020, Central American countries imported cell phones for $541 million, 11% less than what was reported in the same period of 2019, a drop that is mainly explained by the behavior of Panamanian, Honduran and Salvadoran purchases.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
Between July and October 2020, the number of people in Guatemala exploring options for buying professional DJ equipment online grew by 40%, while the number of Salvadoran consumers looking to purchase Xbox consoles decreased by 16%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.
The I Shop, which is located in San Salvador's Multiplaza shopping center, has a potential market of 380,000 consumers 15 minutes away by car, and 39% of them are interested in tablets, and 14% in desktop computers.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of establishments dedicated to the sale of consumer electronics equipment, such as cell phones, laptops, desktops and other items, operating in the countries of Central America. Below is an extract of the study's findings.
Telefonica announced that it had reached an agreement with Liberty Latin America for the sale of the entire capital stock of its operation in Costa Rica, a transaction totaling $500 million.
During the first three months of 2019, Central American countries imported cell phones for $329 million, 27% more than what was reported in the same period of 2018.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAPHIC caption="Click to interact with the graphic"]
Although Samsung and Apple mobile phones represent more than half of the devices used in the region's markets, there is an upward trend in the preference for devices from the Chinese brand Huawei.
An analysis of the Trade Intelligence Area at CentralAmericaData provides interesting data on the use and preference of cell phone brands in the region.
In the first half of the year, countries in the region reported $574 million in mobile phone imports, and company purchases in Hong Kong increased 84%.
Figures from the information system on the Mobile Phone Market in Central America, complied by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
The slowdown in domestic consumption in Costa Rica, together with the local currency depreciation, will cause customers to buy fewer high-end technology products.
In the report published by the Central Bank of Costa Rica (BCCR) called the October-2018 Economic Situation Report, it is explained that the slow increase in credit, imports of final consumer goods and tax collection are clear indicators of a slowdown in domestic demand.
During the first quarter of the year, countries in the region recorded $259 million in cell phone imports, and 62% were bought by companies in Guatemala and Costa Rica.
Figures from the information system on the Mobile Phone Market in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
Last year countries in the region imported $1.269 billion worth of mobile phones, which is equivalent to an increase of 10% over the previous year.
Information from the interactive system "Cell Phone Market in Central America", compiled by the Business Intelligence Unit at CentralAmericaData, [GRAFICA caption= "Click to interact with graph"]
Since rules came into effect on number portability, Costa Rica's state telephone company has lost 559 thousand lines, which have swelled the client lists of the two foreign competitors that operate in the mobile telephony market.
The possibility of keeping the same cell phone number and changing operator has existed since November 2013, and since then, Instituto Costarricense de Electricidad (ICE) has lost almost 560 thousand lines, which passed into the hands of Telefónica, which operates the brand Movistar, and Claro, a brand of the Mexican company América Móvil.
Between January and June 2017, the region imported $590 million worth of mobile phones, 10% more than the imports in the same period in 2016.
Figures from the information system on the Mobile Phone Market in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with the graphic"]
In the tender for 70 MHz of frequencies for telephone and mobile telephone and Internet services in Costa Rica, Claro paid $19 million for three blocks of frequencies and Movistar $24 million for four blocks.
In the against the clock auction, in a single round, the Telecommunications Superintendence (Sutel) sold the 70 MHz that had been left idle since the first radio spectrum contest was held in 2011.
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