Footfall analytics helps to make critical operational and strategic decisions for any type of business, improving conversion rates, maximizing sales, optimizing costs and increasing brand positioning.
Thanks to mobility data, retailers can get a deeper insight into their business by analyzing changes in sales volumes and the consequences of fluctuations in footfall levels inside and outside stores. At the same time, they can measure the effectiveness of marketing campaigns, providing a clearer picture of what really works for a target audience.
Consumers today have access to information anytime, anywhere, including what, where and when to buy, how much to pay, among other things. This makes it increasingly important to use consumer-focused data analytics to predict how they will behave when interacting with brands.
The goal of consumer analytics is to create a single, accurate customer view to make strategic decisions about how to acquire, identify and retain them.
Defining a technological agenda that includes the development of online sales channels, digital marketing and improvement of processes and operations is essential for companies to meet the challenges they must overcome to compete in the new commercial reality.
Technology specialists agree that companies should focus on reinventing the role of technology in business.
From March 1 to 5, 2021, the Colon Free Zone will hold its first multisector virtual trade fair, in which 200 exhibitors will participate and participants will be able to access product catalogs and receive direct attention from suppliers.
The trade fair will feature a wide variety of mass consumption products, regional distribution logistics services and value-added products, informed the Colon Free Zone (CFZ).
As a result of the fast emergence of the new commercial reality, several business models that were profitable until the first quarter of 2020, are now obsolete, forcing business leaders to rethink strategies to survive in this new scenario.
The spread of covid-19 generated radical transformations in the markets for goods and services, in the ways people work, modified several consumption habits, and even changed some tastes and preferences.
Structural changes in world trade, consumer preference for living on the outskirts of cities and a growing demand for technological equipment to be able to work from home are some of the turns economies will experience in the new reality.
Most companies globally have been focused on understanding the new business environment, which derives from the change in the ways people relate to each other as a result of the covid-19 outbreak.
Analyzing the economic and financial situation of the company, implementing a resistance plan, identifying what products customers need and what opportunities can be exploited in this context, are some of the tips for businesses in the new and complex reality.
In response to the arrival of the covid-19 virus in the region, Central American economies have taken different measures, in scenarios ranging from severe mobility restrictions, as in Guatemala or Honduras, to others that are less strict but equally negative for economic activity, as in Costa Rica.
Because of the health crisis generated by the spread of covid-19, shopping centers, restaurants, clothing and footwear stores, among other businesses, began to report a decline in commercial activity in Nicaragua.
Not all businesses in the commercial sector have been affected by the advance of the pandemic, as in recent days’ supermarkets and pharmacies have been crowded by consumers.
Recruiting the best staff to operate the points of sale and reducing the costs of the initial investments to set up a franchise are some of the challenges faced by franchisers, who expect better sales in 2020.
Access to financing, containment of operating costs, and maintaining profitability levels are other issues of concern to franchisors in Guatemala.
Technology and tools for analyzing large volumes of information used by large corporations to make business decisions are also available to businessmen and small companies.
Finding the best location for a new sales point, finding the areas where potential customers move and analyzing their purchasing power and their behavior as consumers are just some of the things that can be done today with the help of new technologies.
From 20 to 23 May, an online business meeting will be held with South Korea for companies in the food and beverage sectors.
The Secretariat for Central American Economic Integration (SIECA) coordinates the "Virtual Business Roundtable with South Korea," which is aimed at companies in the food and beverage sector, and will be conducted through the Central American Trade Network.
The FTA with Panama and the agreement with El Salvador, both in the negotiation stage, are part of the commercial opportunities that the Asian nation seeks to consolidate in the region in the short-term.
The third round of negotiations to conclude the trade agreement between the Central American country and the Asian nation began in Panama City. This session will deal with trade barriers, customs procedures and trade facilitation.
Between the 4th and 8th of June a business roundtable is being organized for companies in the sectors of packaging, food and beverages, and tourism, among others.
The Secretariat of Central American Economic Integration (SIECA) is inviting companies to take part in the so-called "Virtual Business Conference of Central America Exports" in which companies from the following sectors will participate:
Citizens of the Dominican Republic who travel to Nicaragua for tourism or business purposes for a period of up to 90 days may enter without having to have a visa.
Nicaraguans visiting the Dominican Republic will also not be required to have a visa to enter.
"...The agreement was announced by the Foreign Minister of the Antillean nation Miguel Vargas and the Nicaraguan ambassador, Bettina Rodríguez. "From now on, Dominicans holding ordinary passports will also be exempted from the visa requirement to enter, leave, transit and stay in the Republic of Nicaragua for tourism and business purposes, for a period of up to 90 days,"said the Dominican Chancellor. "
Salvadoran industrialists claim that with the presidential veto of the administrative simplification law, the country has lost a valuable opportunity to improve the already deteriorated business climate.
EDITORIAL
With the veto of the Administrative Simplification Act, the Salvadoran government is sending a clear message to the business community and to society in general: There is no interest in paving the way for the private sector to generate more jobs and, consequently, more wealth and socioeconomic development.
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