For the third quarter of 2021, imports of non-alcoholic beverages reached $412 million in the Central American region, the main supplier was Guatemalan companies with $100 million.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
During 2020, imports of fruit and vegetable juices by companies in the region totaled $79 million, and purchases from Brazilian companies increased 45% over what was reported in 2019.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
After in August 2020, in the context of the pandemic caused by covid-19, regional imports of bottled water dropped to a historic low of $700 thousand, in the following months a recovery was evidenced and in December the figure rose to $2 million.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"].
After in May 2020, in the context of the pandemic caused by covid-19, regional beer imports fell to a historic low of $4 million, in the following months a recovery was evidenced and in September the figure rose to $23 million.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"].
From January to September 2020, companies in the region bought fruit and vegetable juices abroad for $79 million, 17% less than in the same period of 2019, a drop that is explained by the decrease in imports from all Central American countries.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
Interest in wines has been on the rise in the digital environment in the last quarter of 2020 and in January 2021, an upturn that is explained by the behavior of consumers in all markets in the region.
Through a system that monitors in real time the changes in the interests and preferences of consumers in the countries of Central America, developed by CentralAmericaData, it is possible to project demand trends in the short and long term, for the different products, services, sectors and markets operating in the region.
From January to June 2020, bottled water imports in Central America totaled $12 million, and purchases from companies in Mexico increased 86% compared to the same period in 2019.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
As a result of the restrictions on mobility and the ban on the sale of alcoholic beverages, which were decreed in 2020 to mitigate the outbreak of covid-19, it is estimated that the smuggling of liquor from Mexico into the Guatemalan market increased considerably.
According to the report Prohibitions, illicit alcohol and lessons to be learned from the covid-19 lockdown, prepared by the Transnational Alliance to Combat Illicit Trade (Tracit), the dry law imposed for long periods boosted sales of smuggled alcoholic beverages.
From January to June 2020, regional beer imports totaled $83 million, 24% less than what was reported for the same period in 2019, with Guatemala and Panama being the markets that registered the most significant drops.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
In the last few weeks in Central American countries, the volume of searches and conversations on the Internet associated with wine began to decrease, a trend that continued in early November.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
From January to July 2020, Central American companies imported malt beer from Mexico for $35 million, 33% less than in the same period in 2019, a drop reported in the context of the economic crisis generated by the outbreak of covid-19.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
Under the brand name of Topo Chico, Coca-Cola began to commercialize in the Costa Rican market a carbonated drink with alcohol, which belongs to the category known as "hard seltzer" or "spiked seltzer."
For now, the drink will be imported from Mexico, but Coca-Cola does not rule out producing it locally in the future.
In Costa Rica, Topo Chico Hard Seltzer will compete directly with "Adam & Eve", a product of the same category that is marketed since 2019 by Florida Ice, Farm & Co (Fifco).
From January to March 2020, bottled water imports in Central America totaled $7 million, and purchases from companies in Italy increased 38% with respect to the same period in 2019.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graph"]
A bill is being considered in Costa Rica that proposes to identify each container of this type of beverage with a device, label or sticker in order to prevent smuggling, a measure that, according to business people, would not be effective.
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