From January to June 2020, regional beer imports totaled $83 million, 24% less than what was reported for the same period in 2019, with Guatemala and Panama being the markets that registered the most significant drops.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
From January to July 2020, Central American companies imported malt beer from Mexico for $35 million, 33% less than in the same period in 2019, a drop reported in the context of the economic crisis generated by the outbreak of covid-19.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
Although public places have been closed for most of the year, in Central America for the quarantine period the demand for soft drinks, beer and snacks did not contract, as families increased consumption from their homes.
Soda, beer and snacks were no longer consumed in restaurants, movie theaters, stadiums and other similar spaces, but, due to the confinement measures decreed because of the covid-19 outbreak, demand shifted from public places to homes.
From January to March 2020, beer imports in Central America totaled $56 million, 5% less than what was reported for the same period in 2019, with Guatemala and Honduras being the markets that registered the most significant drops.
Figures from the Trade Intelligence Area of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
During the next few months, it is estimated that whisky sales in the Panamanian market will decrease by around 2%, compared to the levels reported before the crisis.
A 15-minute walk from the Malecon in Managua, Nicaragua, there is a captive market of 26,000 people who together spend $17 million, and of these, 31% show an interest in alcoholic beverages.
In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any country in Central America, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.
In Panama, the guild of companies in the alcoholic beverages sector are asking the authorities to put an end to the Dry Law, which has been stricter in the context of the covid-19 outbreak and the decreed home quarantine.
In order to reduce crime and avoid crowding, the authorities had prohibited the consumption, sale and distribution of alcoholic beverages until the end of the State of Emergency decreed by the spread of covid-19.
According to the digital behavior of consumers, it is estimated that in the countries of the region more than 8 million people show interest in beer, and most of them are between 19 and 35 years old.
A study of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, gives interesting results on the preferences and tastes of people in various products, services and activities.
From January to September 2019, foreign purchases of beer in Central America amounted to $170 million, 32% more than reported in the same period in 2018, with Guatemala and El Salvador being the markets that registered the most significant increases in their imports.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]
During January 2020, the production of alcoholic beverages in Panama was 26.6 million liters, 13% more than the same period in 2019.
The most recent data published by the General Comptroller of the Republic, states that the production of alcoholic beverages in general reported 3.1 million liters, going from 23.5 million liters in January 2019, to 26.6 million liters in the same month of 2020.
During 2019, the production of alcoholic beverages in the country was 285 million liters, 6% less than the same period in 2018.
The most recent data published by the General Comptroller of the Republic, states that the production of alcoholic beverages in general reported a decline, from 302 million liters in 2018, to 285 million liters in 2019.
In the first six months of 2019, beer imports into Central America totaled $108 million, and purchases from the U.S. increased 31% over the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]
The Ministry of Economy certified the Association of Independent Brewers of Guatemala, which brings together eight brands of artisanal beers in the country.
The brands that make up this new association are Antigua Cerveza, Ave Indiana Brewing, Cervecería El Güin, Cerveza Entremares, Cervecería Pantera, Cervecería San Roque, Sapiens Cerveza and Xamán.
During September 2019, the production of alcoholic beverages in Panama was 24 million liters, and beer production fell 13% compared to the same month in 2018.
According to figures from the General Comptroller of the Republic, the accumulated production of alcoholic beverages in general reported a decline, reducing from 227.3 million liters from January to September 2018, to 218.3 million liters in the same period of 2019.
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