The import of beer in the region was dominated by Guatemala with $26.3 million equivalent to 25.88% of regional purchases, the main supplier of this product was Mexico with $38.6 million which is 51.72%.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
After in May 2020, in the context of the pandemic caused by covid-19, regional beer imports fell to a historic low of $4 million, in the following months a recovery was evidenced and in September the figure rose to $23 million.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"].
Interest in wines has been on the rise in the digital environment in the last quarter of 2020 and in January 2021, an upturn that is explained by the behavior of consumers in all markets in the region.
Through a system that monitors in real time the changes in the interests and preferences of consumers in the countries of Central America, developed by CentralAmericaData, it is possible to project demand trends in the short and long term, for the different products, services, sectors and markets operating in the region.
From January to June 2020, regional beer imports totaled $83 million, 24% less than what was reported for the same period in 2019, with Guatemala and Panama being the markets that registered the most significant drops.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
In recent years’ Spanish wines have gained importance according to the amount purchased, since in the first half of 2012 they represented 10% of total regional imports and for the same period in 2020 the proportion rose to 23%.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
In the last few weeks in Central American countries, the volume of searches and conversations on the Internet associated with wine began to decrease, a trend that continued in early November.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
From January to July 2020, Central American companies imported malt beer from Mexico for $35 million, 33% less than in the same period in 2019, a drop reported in the context of the economic crisis generated by the outbreak of covid-19.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
At the beginning of the pandemic, interest in alcoholic beverages decreased in all markets in the region, but in recent months the number of Internet searches and digital interactions associated with the topic began to increase in all countries.
Through a system that monitors in real time the changes in the interests and preferences of consumers in the countries of Central America, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different food, beverages, products, services, sectors and markets that operate in the region.
Although public places have been closed for most of the year, in Central America for the quarantine period the demand for soft drinks, beer and snacks did not contract, as families increased consumption from their homes.
Soda, beer and snacks were no longer consumed in restaurants, movie theaters, stadiums and other similar spaces, but, due to the confinement measures decreed because of the covid-19 outbreak, demand shifted from public places to homes.
In the last few months, the interest in wine in the digital environment has been increasing, a rise that can be explained by the behavior of consumers in all markets of the region.
Through a system that monitors in real time the changes in the interests and preferences of the consumers in the countries of Central America, developed by CentralAmericaData, it is possible to project trends of demand in the short and long term, for the different products, sectors and markets that operate in the region.
From January to March 2020, beer imports in Central America totaled $56 million, 5% less than what was reported for the same period in 2019, with Guatemala and Honduras being the markets that registered the most significant drops.
Figures from the Trade Intelligence Area of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
A 15-minute walk from the Malecon in Managua, Nicaragua, there is a captive market of 26,000 people who together spend $17 million, and of these, 31% show an interest in alcoholic beverages.
In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which you can identify where people are and what characteristics they have as consumers.
According to the digital behavior of consumers, it is estimated that in the countries of the region more than 8 million people show interest in beer, and most of them are between 19 and 35 years old.
A study of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, gives interesting results on the preferences and tastes of people in various products, services and activities.
Beverage Industry Digital Magazine established in 1942, the oldest Spanish trade journal and the only beverage trade magazine serving the Latin American beverage market. It serves soft drink bottlers, brewers, bottled water...
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