The Naranjo Mall, located near the Anillo Periferico, is a sales point that, within a 5-minute drive, holds a captive market of 38,000 people who together spend $12 million, and of these, 20% show an interest in wine.
In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.
In Panama, the guild of companies in the alcoholic beverages sector are asking the authorities to put an end to the Dry Law, which has been stricter in the context of the covid-19 outbreak and the decreed home quarantine.
In order to reduce crime and avoid crowding, the authorities had prohibited the consumption, sale and distribution of alcoholic beverages until the end of the State of Emergency decreed by the spread of covid-19.
According to the digital behavior of consumers, it is estimated that in the countries of the region more than 8 million people show interest in beer, and most of them are between 19 and 35 years old.
A study of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, gives interesting results on the preferences and tastes of people in various products, services and activities.
Interest in food and beverage products has clearly increased in recent weeks in the region's markets, with the trend being more evident in products such as baked goods, soups, liquors, fruits and vegetables, candies and fast food.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project short and long-term demandtrends for the different sectors and markets operating in the region.
Once the Honduran economy begins to return to normal, as isolation and mobility restrictions are relaxed, it is estimated that household demand for flavored soft drinks will have decreased by 2%.
Through a demand/income sensitivity model developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project the variations that the demand of Honduran households for different goods and services will undergo as the most critical phases of the spread of covid-19 are overcome and the measures restricting mobility in the country are lifted.
Given the health crisis, the food and beverage sector would be partly affected by the drop in the production of soft drinks and alcoholic beverages and the decline in sales of fish and seafood preparations.
The "Information System for the Impact Analysis of Covid-19 on Business", prepared by the Trade Intelligence Unit of CentralAmericaData, measures the degree of impact that the crisis will have on companies, depending on the country, sector or economic activity, during the coming months.
Given the crisis in the region, businessmen in Guatemala report that smuggling of Mexican products has increased, while in Panama, beer producers attribute the rise in illegal trade in alcoholic beverages to the dry law.
With the spread of Covid-19, governments in Central America have decreed mandatory quarantines and have also restricted the movement of consumers at certain hours.
As Central American economies ease the restrictions that have been placed on the spread of covid-19, sales of bottled water are forecast to decline by at least 2%.
Using a demand/income sensitivity model developed by the Trade Intelligence Unit of CentralAmericaData, variations in household demand for different goods and services can be projected as the most critical phases in the spread of covid-19 are overcome and mobility restrictions are lifted in the countries of the region.
From January to September 2019, foreign purchases of beer in Central America amounted to $170 million, 32% more than reported in the same period in 2018, with Guatemala and El Salvador being the markets that registered the most significant increases in their imports.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]
During January 2020, the production of alcoholic beverages in Panama was 26.6 million liters, 13% more than the same period in 2019.
The most recent data published by the General Comptroller of the Republic, states that the production of alcoholic beverages in general reported 3.1 million liters, going from 23.5 million liters in January 2019, to 26.6 million liters in the same month of 2020.
During 2019, the production of alcoholic beverages in the country was 285 million liters, 6% less than the same period in 2018.
The most recent data published by the General Comptroller of the Republic, states that the production of alcoholic beverages in general reported a decline, from 302 million liters in 2018, to 285 million liters in 2019.
From January to June 2019, Central American companies imported $205 million in alcoholic beverages, 16% more than the same period in 2018, explained again by the behavior of purchases from the U.S. and Mexico.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]
In the first six months of 2019, Central American countries imported $38 million in wine, and purchases from Chilean companies increased by 11% over the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]
In the first six months of 2019, beer imports into Central America totaled $108 million, and purchases from the U.S. increased 31% over the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]
As a result of the tax reform implemented in February 2019, Nicaragua tripled the tax burden on imports of all types of beverages, and nine months later, businessmen are still waiting for the government to review the collections.
On February 27, 2019, the amendment to the Tax Concertation Law was approved, which consisted of raising from 1% to 2% the income tax for medium sized companies with higher income, and for large taxpayers from 1% to 3%, the livestock sector has reported considerable increases in its production costs.
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