Honda Center, a service shop located in Guatemala City's Zone 10, has a potential market of 93 thousand consumers between the ages of 25 and 60 years old, of which 66% are interested in vehicle-related topics, within a 15-minute drive.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Business Intelligence team analyzed the environment of some of the main automotive repair shop locations operating in Central American countries. Below is an excerpt of the study's findings.
Between July and October 2020, the number of people in Panama looking for vehicle transmission repair services online increased by 71%, and the number of Salvadoran consumers who explored options for auto glass repair increased by 60%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchase patterns.
In the first quarter of 2020, the region imported vehicle parts and spare parts for an amount of approximately $267 million, 7% less than that recorded in the same period of 2019, a decrease that is mainly explained by the behavior of purchases by Panamanian companies.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graph"]
During May and June in most markets of the region the interest of consumers in vehicle maintenance services has rebounded, and currently it is estimated that in Central America about 250 thousand people are looking to hire services associated with the subject through the Internet.
Through a system developed by CentralAmericaData, which monitors in real time changes in the number of consumers trying to purchase a specific product or service in Central American countries, their interests and preferences, it is possible to project short and long term demand trends for different products, sectors and markets operating in the region.
The sharp drop expected in the income of centers dedicated to providing general mechanical services for cars and trucks in Central America will be mainly explained by the drop in demand from end consumers and bus rental companies.
The "Information System for the Impact Analysis of Covid-19 on Business", prepared by the Trade Intelligence Unit of CentralAmericaData, measures the impact that the crisis will have on companies according to their sector or economic activity, taking into consideration various scenarios for the coming months.
In Guatemala, the supply and installation of machinery and equipment for the specialty of automotive technology, for several training centers of Intecap, is tendered.
Guatemala Government Purchase 12167126:
"Some of the required equipment:
-Automotive painting cabin, with two 10 HP turbines or their equivalent in KW
-Engines used for vehicles with mechanical and petrol transmission, model year 2015 or later
The business group Excel Automotriz opened a new service center of 7,600 square meters, which is located in zone 10 of the country's capital.
Company representatives reported that the facility has exhibition space, offices, workshop, sales area for new vehicles and spare parts, and a parking lot with capacity for more than 30 cars.
Providing in-home maintenance service, enabling more service centers in strategic locations and providing payment facilities to customers are part of the changes being implemented by vehicle agencies to increase their revenue.
The maintenance service through mobile service stations is one of the trends that is taking hold in Costa Rica, as the country's road conditions make it increasingly difficult for customers to move their vehicles to a service station.
Excel Automotriz opened a new service center of 2 thousand square meters, at kilometer 126.5 of the highway to the Atlantic in Rio Hondo, Zacapa.
Company executives informed that in the new service center there will be maintenance and repair of vehicles, and also sell different types of spare parts.
In Guatemala, Cofiño Stahl opened a new service center in Alta Verapaz, at kilometer 214 of the road from Cobán to San Pedro Carchá.
The new enclosure will have the services of alignment, balancing and 4 bays for the support of the maintenance of the automobiles, one of express service, in which the service will be provided by means of appointment programming.
Honda invested $8 million in the construction of its new service center, which has a 14,000 square meter area and is located in Zone 10 of the capital.
The Honda Center is a five-story, two-basement building in which the company has areas for salesrooms, parking spaces and vehicle repair shops.
A training center is planned to be built in the municipality of Totonicapán, Guatemala, which will have workshops on electricity, industrial maintenance, multifunctional and vehicle technology.
The Technical Institute for Training and Productivity (Intecap) presented to the Environmental Impact Study (EIA) to develop the project called "Construction of Totonicapán Training Center".
In the region there are about 15,000 lubrication centers, spare parts stores and auto mechanics workshops, and about 65% of the stores are in Costa Rica, Guatemala and Panama.
An analysis compiled by the Trade Intelligence area at CentralAmericaData provides interesting results on where and who are the stores that provide services related to the automotive sector in Central America.
The countries of the region imported batteries for vehicles for $50 million in the first quarter of 2018, and 60% was purchased by companies in Guatemala, Costa Rica and Panama.
Figures from the information system on the Market for Electric Lead Accumulators to Start Piston Engines in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
The Technical Institute for Training and Productivity is putting out to tender the construction of a training center in the municipality of Villa Nueva, department of Guatemala.
Guatemala Government Purchase 7745664:
"Among the constructions that the project requires are the following:
español
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