Location intelligence and mobility analytics allow companies to create Out-of-Home advertising strategies focused 100% on the tastes and preferences of the people who pass through each point.
In outdoor advertising (OOH), knowing in depth the consumers who pass through the point where the advertising will be exposed is crucial to maximizing as much as possible the return on investment.
During 2020 it is estimated that advertising investment amounted to $345 million, an amount that is 6% lower than reported in 2019, a drop that is explained by the fall in spending in all formats.
According to data collected by Kantar Iboper Media, between 2019 and 2020 in the Costa Rican market, advertising investment decreased by $22 million, going from $367 million to $345 million.
The design services, development of advertising campaign and metroculture, for the Panama Metro are tendered.
Panama Government Purchase 2020-2-80-0-08-LP-002862:
"Specific strategic objectives:
-To inform the public about the progress of the projects developed by the company: Airport Branch, Extension of Line 1 to Villa Zaíta and the future Line 3.
The Superintendence of Tax Administration of Guatemala tenders the service of advertising guidelines in alternative media, such as billboards and mupis.
Guatemala Government Purchase 10834095:
"Advertising guidelines in fences in footbridges in size between a minimum range of 6 meters wide and maximum of 15 meters wide by a minimum range of 1-meter-high and a maximum of 3 meters high, located mainly in Calzada Roosevelt, Calzada San Juan, Carretera a El Salvador, Bulevar Liberación, Bulevar Los Próceres, Ciudad San Cristóbal, Calzada Aguilar Batres, Anillo Periférico and/or Carretera Interamericana, indistinctly if it is going out or entering the city.
The Tourism Authority of Panama is putting out to tender the design and production of an advertising campaign for the period from January 15 to July 15, 2018.
Government Purchase Panama 2018-1-45-0-08-AV-012518:
"Service provided by a local advertising agency for the design and production of an advertising campaign, development of media plans, guidelines in traditional and digital media, media monitoring, activations (BTL), among others, for the period from January 15 to July 15, 2018.
After declaring the preliminary procedure void, a new tender has been launched for the marketing of advertising space in Metro Line 1.
According to records on PanamaCompra.gob.pa on October 12 a declaration of void was given to the public act for the "development, marketing and management of the advertising inventory for physical spaces on Line 1 of the Panama Metro."
Metro de Panamá is putting out to tender the development, marketing and inventory management of advertising on physical spaces on Line 1 of the Panama Metro.
Panama Government Purchase 2016-2-80-0-08-LV-000713:
"Metro de Panama S.A. will select a company to develop, market and manage advertising on the inventory of physical spaces of Line 1 of the Panama Metro, spaces which will be used for advertising businesses and marketing by third parties.
The Ministry of Finance in El Salvador is putting out to tender advertising services and advertising campaigns for the institution during the period April to December 2015.
Government Purchase El Salvador DR-CAFTA LA 13/201:
"ADVERTISING SERVICES FOR THE MINISTRY OF FINANCE."
Hiring the services of advertising, design, production and advertising campaigns and display ads, other products or related advertising and image that the institution requires during the period April to December 2015.
An announcement has been made that the Legislature will resume discussion of approving the Signs Act, which aims to charge an annual tax on advertising signs installed on streets and roads.
As yet no date has been announced for the return to the discussion of the rules, but consultation is already taking place with the 153 municipalities of the country. The tax proposed, for each sign, varies depending on the size, type of structure and placement.
A new commission set up by the Ministry of Health will regulate advertising of tobacco and alcohol and will look at increasing taxes.
The National Commission for the Prevention of Chronic Noncommunicable Diseases and Cancer, established by the Ministry of Health and Welfare will be responsible for the regulation of advertising of snuff and alcohol and also promote the consumption of healthy foods.
Of all the advertising spending in mass media in the region, Nicaragua's share is 8%.
Guatemala's is 28%, Costa Rica's 22% and Honduras' is 16%.
Despite this reduced participation, the Nicaraguan media market has grown by 15% over the last two years, said Cesar Espinosa, CEO of Cem Communications and president of the Nicaraguan Organization of Advertising Agencies (ONAP), during an interview with Humberto Galo for Laprensa.com.ni.
A bill intends to impose a tax in dollars on advertising of commercial enterprises in public spaces.
"According to the bill, natural or legal persons must have an installation or renovation permit from City Hall. Once obtained, they will have thirty days to place the sign, otherwise they will need to reapply." reported Laprensa.com.ni.
It also proposes that mobile advertising on garbage cans, stops and benches, will incur taxes.
The width, height and distance required between each fence and between commercial and street furniture are some of the aspects which the regulation will cover.
"Mayor Roxana Mendez presented to the Municipal Council of Panama a project to regulate the placement of outdoor advertising", reported Prensa.com.
She said that for example, the spacing between each fence pole should be a maximum 140 meters wide and at least 40 meters high.
The Panamanian Mayor will punish with fines up to $10,000 those who place outdoor advertising on structures or vacant lots.
From a press release from the Mayor of Panama:
The Mayor of Panama (@ panamamunicipio), is prohibiting outdoor advertising placement on perimeter fences and vacant buildings, while establishing that the holders or legal representatives of the products being advertised and the owners of the building project are to be jointly and severally liable.
The Ministry of Finance of El Salvador is putting out to tender advertising consulting services for the period July-December 2013.
The scheduled date for opening of bids is May 9, 2013.
Subject of the tender:
Hiring advisory services for advertising, design, production and advertising space for ad campaigns and ad displays, other products and / or services related to advertising and image which the institution requires during the period July to December 2013.
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