The National Institute of Statistics and Censuses of Costa Rica tenders the communication campaign of the XI National Population Census and VII National Housing Census for 2021.
The Superintendence of Tax Administration of Guatemala tenders the service of advertising guidelines in alternative media, such as billboards and mupis.
The advertising services market is estimated at approximately $800 million and is made up of some 654 companies, of which 6 out of 10 already export their services, with their main markets being the U.S., Panama and Mexico.
Regarding the context in which the business is developed, a study prepared by Promotora del Comercio Exterior (Procomer) explains that the national market has been influenced by the entry of international agencies affiliated to existing national agencies (under annual fee payment models, franchise, total acquisition or shareholding). Other companies have entered through their offshoring model.
With the strategic development of the Guatemala Country Brand, there are expectations in the business sector to jointly promote investments, exports and tourism.
The Superintendence of Banks tenders the external communication campaign, which includes guidelines in written press, radio and cable television, for a period of one year.
The National Lottery of Panama tenders specialized services in advertising, for campaigns related to sweepstakes and products, as well as institutional promotion.
Panama Government Purchase 2019-2-82-0-08-LV-014943:
On January 21, Inguat awarded Regional de Comunicaciones S.A. the contract for the strategic development service of Guatemala Country Brand.
After August 2018 was declared void the tender to develop the Guatemala country brand, the Guatemalan Institute of Tourism (INGUAT) convened in December a new contest in which the award was achieved. See "New Attempt to Award Country Brand Project".
After August 2018 was declared void the tender to develop the country's brand Guatemala, Inguat has called interested companies to participate in a new contest.
In December last year, the Guatemalan Institute of Tourism published a tender to hire the "Strategic Development Service Country Brand Guatemala," and according to the new process has set January 14 as the deadline for receiving proposals.
In Panama, the National Assembly approved a law initiative, whose purpose is to establish the annual contribution of $20 million for the Tourism Promotion Fund.
Regarding the approved initiative, establishes that the fund will have legal identity, own assets and autonomy in its administrative, economic, tax, financial and functional system, whose assets will be managed through an administrative trust fund, informed the Assembly in a statement.
In Panama, development of an advertising strategy is being put out to tender in order to guarantee the positioning and success of the dissemination in the stages of the 2020 Population and Housing Censuses, including the creation of a slogan and logo.
To encourage the arrival of more tourists, the Inguat will be investing the funds in a new advertising campaign, which will target the markets of North America, South America and Europe.
With the aim of reactivating the flow of tourists into the country, which suffered a slowdown after the disasters caused by the eruption of the Volcán de Fuego, the Guatemalan Tourism Institute (Inguat) will be implementing a campaign that will have a reach of 120 million people in the markets of the United States, Canada, Mexico, Colombia, Germany, France, Italy and the United Kingdom.
The Guatemalan Tourism Institute is putting out to tender a strategic development service for the Guatemala Country Brand, which should be sufficiently general in order to impact various audiences.
The Ministry of Education of the Dominican Republic is putting out to tender the placement of advertising for the institution, for a period of 12 months.
Purchase of the Government of the Dominican Republic MINERD-CCC-LPN-2018-0011:
Transporte Masivo de Panamá is putting out to tender production, development and monitoring services for an advertising campaign for the dissemination and education of user information projects.
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