There is a 50% increase in Central American wine purchases, reaching $71 million, with Chilean companies being the main supplier with $19 million in sales to Central America.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
From January to September 2020, Central American wine imports totaled $47 million, and regional purchases from German companies increased 7% compared to the same period in 2019.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
Interest in wines has been on the rise in the digital environment in the last quarter of 2020 and in January 2021, an upturn that is explained by the behavior of consumers in all markets in the region.
Through a system that monitors in real time the changes in the interests and preferences of consumers in the countries of Central America, developed by CentralAmericaData, it is possible to project demand trends in the short and long term, for the different products, services, sectors and markets operating in the region.
In recent years’ Spanish wines have gained importance according to the amount purchased, since in the first half of 2012 they represented 10% of total regional imports and for the same period in 2020 the proportion rose to 23%.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
AR Holdings will invest $1.5 million in the opening of The Capital Grille restaurant on Avenida Escazu.
According to information provided by the conglomerate, the restaurant is expected to open to the public by the end of the first semester of 2021 in premises that will have an area of 470 square meters.
In the last few weeks in Central American countries, the volume of searches and conversations on the Internet associated with wine began to decrease, a trend that continued in early November.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
In the last few months, the interest in wine in the digital environment has been increasing, a rise that can be explained by the behavior of consumers in all markets of the region.
Through a system that monitors in real time the changes in the interests and preferences of the consumers in the countries of Central America, developed by CentralAmericaData, it is possible to project trends of demand in the short and long term, for the different products, sectors and markets that operate in the region.
The Naranjo Mall, located near the Anillo Periferico, is a sales point that, within a 5-minute drive, holds a captive market of 38,000 people who together spend $12 million, and of these, 20% show an interest in wine.
In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.
In the first six months of 2019, Central American countries imported $38 million in wine, and purchases from Chilean companies increased by 11% over the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]
In the first three months of 2019, Central American countries imported $19 million in wine, 6% more than in the same period in 2018, a rise explained by purchases from companies in Chile and Spain.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAPHIC caption="Click to interact with graphic"]
In the first nine months of 2018, Central American countries imported $56 million in wine, 13% more than in the same period in 2017, a rise explained by purchases from companies in Chile and Spain.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics]
From January to September 2018, Central American companies imported $269 million in alcoholic beverages, 23% more than in the same period in 2017, mainly because of purchases from Mexico.
Data from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics]
In the first six months of last year, countries in the region imported $38 million in wine, 17% more than in the same period in 2017, a rise caused by purchases from Chile and Spain.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
From January to June 2018, Central American companies imported $176 million worth of alcoholic beverages, 24% more than what was purchased during the same period in 2017.
Figures from the information system on the Alcoholic Beverage Market in Central America, from the Commercial Intelligence Area of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
Beverage Industry Digital Magazine established in 1942, the oldest Spanish trade journal and the only beverage trade magazine serving the Latin American beverage market. It serves soft drink bottlers, brewers, bottled water...
español
5893
