During the first months of 2021, 20% of the automobile-type vehicles circulating on the streets of Central American countries were Honda, Mazda, Chevrolet and Ford brands, while of the total number of light-duty vehicles, Isuzu, Hyundai and Hino accounted for 10%.
The report "Vehicle fleet in Central America", from CentralAmericaData's Business Intelligence area, gathers the most updated information on the automotive market in Central American countries.
During the first four months of 2021, interest in hybrid vehicles, as evidenced by the number of Internet searches and mentions in conversations in the digital environment, increased in all Central American markets.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, services, sectors and markets operating in the region.
Accurately calculating the vehicle fleet or estimating the number of specialized machines and tractors used in certain areas is useful information for companies dedicated to the sale of accessories and spare parts to make the right decisions.
In order to minimize the risk of starting to commercialize spare parts and accessories that use specialized machines, tractors or vehicles, or simply to calculate potential sales in certain areas, countries or regions, companies rely on market studies that in some cases are elaborated with Big Data techniques.
Honda Center, a service shop located in Guatemala City's Zone 10, has a potential market of 93 thousand consumers between the ages of 25 and 60 years old, of which 66% are interested in vehicle-related topics, within a 15-minute drive.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Business Intelligence team analyzed the environment of some of the main automotive repair shop locations operating in Central American countries. Below is an excerpt of the study's findings.
The Ministry of Health of El Salvador tenders preventive and corrective maintenance services for vehicles used by the central administration and regional offices.
From January to September 2020, motorcycle imports in the region totaled $237 million, 11% less than in the same period of 2019, a drop explained by the behavior of purchases from El Salvador, Honduras, Panama and Costa Rica.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
From January to September 2020, Central American imports of vehicle batteries totaled $155 million, and purchases from Korean companies increased 27% compared to the same period in 2019.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
After in 2020 in the Salvadoran market the marketing of vehicles classified as luxury decreased 20%, brands such as BMW expect that 2021 will be better, since its local sales in the first two months of the year started off well by increasing 8% year-on-year.
During last year, 220 premium segment vehicles were sold in El Salvador, 47% of the total number of units sold corresponds to the BMW brand.
Operating Company dedicated to the manufacture of gluten-free and sugar-free products, OHNE brand. The OHNE brand has 8 product lines: square bread, sweet...
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