During the first four months of 2021, interest in hybrid vehicles, as evidenced by the number of Internet searches and mentions in conversations in the digital environment, increased in all Central American markets.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, services, sectors and markets operating in the region.
Accurately calculating the vehicle fleet or estimating the number of specialized machines and tractors used in certain areas is useful information for companies dedicated to the sale of accessories and spare parts to make the right decisions.
In order to minimize the risk of starting to commercialize spare parts and accessories that use specialized machines, tractors or vehicles, or simply to calculate potential sales in certain areas, countries or regions, companies rely on market studies that in some cases are elaborated with Big Data techniques.
Honda Center, a service shop located in Guatemala City's Zone 10, has a potential market of 93 thousand consumers between the ages of 25 and 60 years old, of which 66% are interested in vehicle-related topics, within a 15-minute drive.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Business Intelligence team analyzed the environment of some of the main automotive repair shop locations operating in Central American countries. Below is an excerpt of the study's findings.
The Ministry of Health of El Salvador tenders preventive and corrective maintenance services for vehicles used by the central administration and regional offices.
From January to September 2020, motorcycle imports in the region totaled $237 million, 11% less than in the same period of 2019, a drop explained by the behavior of purchases from El Salvador, Honduras, Panama and Costa Rica.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
From January to September 2020, Central American imports of vehicle batteries totaled $155 million, and purchases from Korean companies increased 27% compared to the same period in 2019.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
After in 2020 in the Salvadoran market the marketing of vehicles classified as luxury decreased 20%, brands such as BMW expect that 2021 will be better, since its local sales in the first two months of the year started off well by increasing 8% year-on-year.
During last year, 220 premium segment vehicles were sold in El Salvador, 47% of the total number of units sold corresponds to the BMW brand.
In El Salvador during last year, sales of new vehicles decreased 24%, a drop that can be explained by the closing of borders, the technical stoppage of plants worldwide and home quarantines decreed due to the outbreak of covid-19.
According to businessmen in the sector, in the context of the economic and sanitary crisis, sales of sedan-type vehicles were the most affected. This decline was mitigated by the performance of commercial vehicle sales.
At the beginning of 2021 in Costa Rica and El Salvador, interest in this type of vehicle reported a clear rebound, in contrast to the situation registered in Guatemala, Panama and the Dominican Republic, markets in which Internet searches decreased.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, services, sectors and markets operating in the region.
From January to June 2020, Central American countries imported light duty trucks for $67 million, and 64% was purchased by companies in Guatemala and Costa Rica.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
In the first half of 2020, imports of vehicle batteries in El Salvador, Nicaragua and Guatemala increased in year-on-year terms, and in Honduras, Costa Rica and Panama there were decreases.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"].
During the last months of 2020 in the region's markets, the number of Internet searches and conversations associated with motorcycles decreased, a decrease that can be explained by the behavior of most countries.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
Operating Company dedicated to the manufacture of gluten-free and sugar-free products, OHNE brand. The OHNE brand has 8 product lines: square bread, sweet...
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