After Grupo Lala decided to close the operations of its dairy production plant in Costa Rica, a debate began over whether Dos Pinos' dominance in the local market was due to protectionist policies or to the brand positioning, quality and price of its products.
In a context where consumers demand that products be manufactured in an environmentally and socially responsible manner, purpose-built brands will be the most likely to increase sales.
The tendency to consume products that belong to a brand with purpose is becoming increasingly important in markets, as consumers look to companies to manufacture goods in a responsible and sustainable way.
In 2013 for the third consecutive year, Americans bought more butter than margarine, spending $2 billion on various brands.
During times when the world is demanding more protein, dairy products such as butter, are returning to the table of consumers who are now more concerned about nutrition that their figures.
If Colgate Palmolive's deal to purchase Costa Rica's Punto Rojo goes ahead, the market will be divided between the company and Unilever Central America.
At the moment the process of purchasing Punto Rojo by Colgate Palmolive is underway.
Rigid working structures remains an obstacle to be overcome by women, even though new technologies have made working conditions more flexible in the world.
According to Sonia Vanegas, country manager of Manpower, at a global level, for several years many companies have started to promote policies that are friendly to women's performance. "Many women still fail to establish the balance between personal and professional life due to, among other things, rigid schedules that keep them stuck in the office," says Vanegas.
Operating Company dedicated to the manufacture of gluten-free and sugar-free products, OHNE brand. The OHNE brand has 8 product lines: square bread, sweet...
Recognized Brazilian company of backhoe loaders, telescopic, articulated and other types of cranes looking for companies interested in representing the brand and distributing their machinery in Central America and Mexico. The company manufactures and sells telescopic,...
Beverage Industry Digital Magazine established in 1942, the oldest Spanish trade journal and the only beverage trade magazine serving the Latin American beverage market. It serves soft drink bottlers, brewers, bottled water...
O4Bi is a system that allows to control and manage what a company needs: the complete process of development of works, accounts receivable, treasury, banks, sales and accounting.
O4Bi is a very robust system that allows to control and...
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