A delegation of tourism entrepreneurs led by the owner of Air Europa are in Managua to explore business opportunities with the government and local companies.
The entrepreneurs who make up the group represent companies linked to the tourism sector, such as the airline Air Europa, tour operators and others. Representatives from the government explained to Elnuevodiario.com.ni that the businessmen "... are going to meet with the Nicaraguan Institute of Tourism, aeronautical authorities and ProNicaragua."
Through an agreement with the online travel agency, the Guatemalan Institute will be running a tourism promotion plan for the second half of the year.
From a statement issued by the INGUAT:
Guatemala July 28, 2017.As part of the Guatemalan Tourism Institute's (INUAT) priority marketing activities for the current year, authorities from the tourism governing body presented their promotion plan for the second half of the year in conjunction with the online travel agency Expedia.
Throughout the rest of the year Guatemala will take part in 39 tourist fairs in Europe, South America and the United States.
The aim of the Guatemalan Tourism Institute (Inguat) is to strengthen marketing and promotion of the country as a tourist destination in the markets that traditionally have been the main emitters of tourists to Guatemala.
The coast of the department of Rivas harbours not only beaches, but also thermal springs, forests and lagoons, but there is no infrastructure to take advantage of this touristic potential.
The plan by a group of tourist entrepreneurs in the area is to develop, with the Nicaraguan Institute of Tourism, a medium and long term plan to turn the area into a pole for tourism development.Two hours from Liberia's international airport in Costa Rica, the coastal strip of the municipalities of Buenos Aires, San Jorge, Rivas and Cárdenas is considered by the private sector as a "tourist treasure".
Last year 62,500 people arrived in the country aboard cruise ships, registering a 35% growth compared with the previous year.
Figures from the Nicaraguan Tourism Institute's Statistics Bulletin for 2016 reveal an increase in the number of tourists who arrived in the country aboard cruise ships, as well as other data relevant to the tourism sector.
Private companies and the municipality of Panama City are developing a plan to offer tourist activities in the capital to passengers who are in transit through Tocumen airport.
While tourism and hotel operators are still looking for alternatives to improve the sector's sluggish figures, the municipality of Panama intends to develop a plan that encourages passengerswho are waiting for connections at Tocumen airport to go out and visit some tourist attractions in the city. Routes related to religious tourism, others focused on the history of Panamanian athletes who are famous worldwide and thematic shows that show how life was during different periods of Panamanian history, are some of the ideas that have been suggested so far.
Two months after the award of a $20 million contract for an international promotion strategy, the adjudicating company is still carrying out its analysis.
Once the company VML International has completed the contract review process, it must then be approved by the comptroller general, which could further delay its implementation.
A $20 million contract has finally been approved for the company VML Inc. to develop a marketing and communication strategy to promote the country internationally.
The implementation of the international tourism promotion campaign will take place between 2016 and 2018, and will consist of a comprehensive promotion strategy, both online and using traditional advertising, public relations and trade marketing (activations) to promote Panama internationally.
After three years without any tourism marketing, the authority for the sector has announced that $10 million will be spent on international promotion, aside from the $5 million already being tendered in a domestic campaign.
The uneven internal and external promotion of tourism in Panama could have seen better days.
The government has announced that in the second half of 2015 it will provide $12 million through the purchase of international advertising and direct activities with travel agencies.
The investment will be over $100 million in the period which covers 2016-2019. The tender with the international agency of global marketing and public relations is in its final stage, and the event is expected to be held in August.
The Tourism Authority has announced that it will focus its efforts on international tourism promotion, when preparing the tender specifications for the development of an advertising campaign.
From a statement issued by the Tourism Authority of Panama:
The Tourism Authority of Panama has terminated the contract for $1.3 million signed with Conde Marketing to promote the country during the transmission of boxing matches in Argentina.
The contract, which was renewed in 2014, included the promotion of Panama as a tourist destination during the transmission of 36 boxing matches on the television channel TyCSports. Prensa.com reports that "... The Tourism Authority of Panama rescinded (it) for being onerous".
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