Using big data management techniques, it is possible to know, with greater precision than with traditional methods, the socio-demographic characteristics, tastes, preferences and interests of consumers living in a specific area of a city or of groups of people who visit particular stores.
Nowadays, with the large volumes of data that exist, it is possible to examine absolute and relative numbers of potential customers of a shopping center or business that are in any other location.
Arguing that there is a risk due to the Covid-19 outbreak and that in some areas precautions should be taken due to criminal acts, the US advised its citizens to reconsider travel to El Salvador and not to travel to the other countries of the region.
In the case of El Salvador, the alert level is 3, which recommends its citizens to reconsider their travel.
Central America must be the driving force behind a globally accepted document that will be vital for the recovery of the global economy and tourism in particular.
The generation of a physical or digital document of global acceptance (like national passports) that certifies that the bearer has been vaccinated against Covid-19 will facilitate the movement of people that has been severely restricted as part of the measures adopted by governments, both locally and internationally, to contain the pandemic.
After the political crisis the country went through in 2018 and the health crisis it faced in 2020, businessmen maintain hopes that tourism activities will recover in 2021 and in the following years return to the path of growth.
The Nicaraguan tourism sector has been rained on over the past three years. In April 2018, companies engaged in these activities began to experience a crisis, as a political and social crisis occurred in the country, which ended up affecting the productive activity.
In the last months of 2020 and in January 2021, interest in travel agency services and other tourism-related services began to increase, a rise that was most evident in Costa Rica and Guatemala.
Through a system that monitors in real time changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project demand trends in the short and long term, for the different products, sectors and markets operating in the region.
Because travelers must expect delays before returning to the U.S. and the Nicaraguan government arbitrarily enforces laws, the U.S. government is urging its citizens to reconsider traveling to the Central American country.
The Nicaraguan government arbitrarily enforces laws for political purposes. Throughout Nicaragua, government officials and law enforcement continue to target those who oppose President Ortega's government, the document explains.
The amount of visitors arrivals to Central America and the Dominican Republic shows a downward trend since 2016, which was consolidated in 2019 and worsened in 2020, a phenomenon that is explained by the events recorded in the extra-regional market.
Between 2015 and 2019, the countries of the SICA region, the average growth rate of visitor arrivals was 4.9%, where only in 2019 there was a negative rate of -0.2%, highlights a document of the Secretariat for Central American Tourism Integration (SITCA) published in January 2021.
After several months without arriving in the country due to the covid-19 outbreak, Copa Airlines will resume flights to Managua starting January 20 and will do so on a weekly basis.
The plans of the Panamanian airline is to operate during January a weekly frequency on Wednesdays, informed Carlos Schütze, vice president of the National Chamber of Tourism of Nicaragua (Canatur).
Because only two airlines currently operate in Nicaragua and there is no certainty when other companies will reactivate their flights, entrepreneurs in the tourism sector remain uncertain.
Due to the covid-19 outbreak, the country was left without an air connection, as the airlines decided to suspend their operations due to the low number of travelers who were willing to travel in this context of the pandemic.
In the context of the health crisis generated by the outbreak of covid-19, businessmen of the sector foresee that at the end of 2020 the tourism industry will add revenues of about $176 million, an amount that would be 66% less than that reported in 2019.
The estimates of the National Chamber of Tourism of Nicaragua (Canatur), are more pessimistic than the projections of the Nicaraguan Institute of Tourism (Intur), since according to the business association the income will amount to $176 million and according to the government institution it will add $216 million at the end of the year.
Due to the alert that health authorities have issued for the appearance of a new SARS-CoV-2 strain and in line with the decision made by El Salvador, the governments of Panama and Guatemala will also ban the entry of people from the United Kingdom and South Africa.
Due to the new variant of Covid-19, the National Operation Center decided to temporarily suspend as of 11:59 p.m.
When the pandemic began, interest among Central Americans in travel agency and other tourism-related services dropped significantly, and although it rebounded in mid-May, in recent weeks it has again reported a downward trend.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for different products, sectors and markets operating in the region.
In Central American countries, nearly 8 million people are looking for travel packages online, and of this consumer segment, about 5% explore options for travel to destinations in North America.
CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.
In the context of the economic reopening, it was announced that as of October 15, Costa Rican air terminals will begin to receive flights carrying citizens from Central America and Panama.
Due to the covid-19 outbreak, air transport between Costa Rica and the other countries in the region has been interrupted since March. Seven months later, authorities removed the restriction and airlines will be able to begin operating these flights.
The risks involved when visiting a destination and the possibility of making reservations with less notice are fundamental factors that consumers will consider when deciding whether or not to take a trip in the coming months.
The outbreak of covid-19 in several countries around the world almost caused air, sea and land transport to disappear, as several governments decided to ban leisure and business travel.
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