Local and foreign companies share a growing market, driven by greater consumer sophistication, where quality coffee is demanded, and by the trends imposed by international brands.
The presence of coffee shops has been growing in the country, especially in the capital and in urban areas.International brands such as Starbucks and Juan Valdez compete with Salvadoran brands such as Coffee Cup.
The Salvadoran franchise opened its first store in Austin, Texas, USA.
The company invested $ 400,000 in its first store and expects to open 10 more next year.
Laprensagrafica.com reported comments by Samuel Quiros, president of Quality Grains and owner of The Coffee Cup, "The Coffee Cup chain stores are supplied with 100% Salvadoran coffee. The coffee will be sold in stores and will be exported toasted from El Salvador".
Salvadoran coffee chain 'The Coffee Cup' opened its second store in the country.
The chain plans to open an additional store in San José International Airport in 2010.
"Next year the brand will start operations in Austin, Texas, in the United States. This store will open in February 2010, marking a milestone for the company, which had targeted the U.S. market for 17 years", reported Elsalvador.com.
The chain just opened its fifth store in Honduras and it expects to open its first one in Costa Rica in July, while negotiating entry into the U.S.
The franchise model of the Salvadoran “The Coffee Cup” Company currently has 18 stores in El Salvador and it plans to open 2 more stores in the country and 2 others in the region.
With the franchise model growing on the isthmus, how important is to have a clear regional legal framework?
There are entrepreneurs calling for the creation of laws to regulate and protect activities in this business model and for them to be uniform at a regional level.
Franchise projects are considered an alternative for expanding operations, strengthening brands and generating more jobs.
The Director of the Finance Ministry's (MINEC) Production Development Fund (FOEX), Vladimir Velasquez, informed Elsalvador.com: "The franchise appeal of investment and profits is already knocking on the doors of Salvadoran small and medium sized businesses which have taken the lead on this issue. The fund provides $25 thousand to companies interested in turning their business into a franchise, provided that their sales do not exceed $7 million."
The Coffee Cup, a gourmet coffee brand from El Salvador, opened the first of nine stores in the city of Grecia.
Elfinancierocr.com reports: "The salvadoran entrepreneur indicated that the contract with the costa rican company Coffe and Talk includes opening nine additional stores in different locations of Costa Rica, and the investment for each of them will be between $125.000 and $150.000, depending on location and size."
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