165% More Brand Presence By Using InternetWednesday, February 24, 2010 Survey: What do you do during TV advertisements? 39% changes the channel, 37% speaks with someone in the room, and 34% surfs the Internet. “Adding Internet to the advertising mix, in addition to other traditional media, contributes in increasing your reach. This is because Internet has now massive reach among consumers, and they mix it with print and radio.” Bids Received for Election Advertising TenderWednesday, January 11, 2012 Four advertising companies participated in the tender created by the Electoral Tribunal of Panama. Participating companies were Publicis Fergo with $3.75 million; BYM SA Publicidad, at $3.74 million, In House Advertising, with $3.75 million and Cerebro JCM also with $3.75 million. Costa Rica Reviewing Digital TV StandardsFriday, January 22, 2010 Representatives from the different Digital TV standards are in the country, explaining the benefits of their technologies. On March 30th, a public-private Digital TV commission will have to deliver a recommendation to the Executive indicating which standard should be adopted by the country. Claro TV launches new satellite service in GuatemalaTuesday, October 7, 2008 With this announcement, Claro Satellite TV will become the only competitor of American Sky TV which began operations last May. Erick Behner, regional director of Claro TV, explained that part of the advantages is that the new service is a complement of the digital cable system and can be installed anywhere in the country. Company Profile
First HDTV station school of Central America Cable TV, a rising market in PanamaMonday, November 24, 2008 Ten companies are interested in entering the Cable TV market and are in the process of getting established. Currently only six operate in the country. But if these 10 successfully complete their business plans, 16 companies will be competing for clients in the Panama market. Real Estate Expo 2008 begins in HondurasWednesday, October 8, 2008 From today until the 10 of October, the first edition of the Real Estate Expo 2008 will be held at the Honduran Arab Social Club. The fair will showcase housing, institutional, tourism, and industrial projects, as an opportunity for both foreigners and nationals to invest in real estate in the country, said Mauro Robles Moran, director of Real Estate Expo 2008. DirectTV to broadcast regional channel, Telecentro, in the USThursday, October 23, 2008 DirectTV will broadcast news, entertainment and sports from Central America in the US via Telecentro. Telecentro will also be transmitted in the US by the DirectTV More bilingual service and includes news, entertainment and sports from the main channels in El Salvador, Guatemala, Honduras, Costa Rica, Nicaragua and Panama. SKY buys rights to DirectTV in PanamaWednesday, September 3, 2008 The Mexican company, Innova, which provides paid TV services under the Sky brand name, bought the DirectTV transmission rights. DirectTV, which provide TV by satellite and which has been in the Panamanian market for 11 years, "is leaving the market and we are in the process of migrating subscribers and calling them to inform them of the change," said a source who preferred to remain anonymous. Azteca pushes into GuatemalaWednesday, March 26, 2008 TV Azteca, Mexico's second-largest broadcaster, has acquired 70% of Guatemala's Latitud TV, owner of Guatemala City's channels 31 and 35 in a bid to expand its brand internationally. Despite the Central American country's relatively small and impoverished population, its broadcast television advertising market is valued at over US$100m per annum. Latitud offers strong access to this market through ownership and operation of channels 31 and 35. The Effectiveness of Internet AdvertisingTuesday, November 8, 2011 "Of all the people who see a banner on the Internet, only 1 percent click. But the remaining 99 also made contact with the advertisement, and although they didn’t access it, they still received the message." The advantage internet advertising has over traditional media, is that it is possible to objectively measure its impact, by counting the clicks that tell us that the reader is interested and needs more information about the product, service or brand on offer. The Tough Transition from Print to DigitalWednesday, March 24, 2010 Veterans from the print media world are finding it difficult to adapt to the already established world of digital communication. Data shows the parallel evolution (but in different directions) of both industries. Between January 2005 and 2010, 109.500 jobs were lost in the newspaper industry and 19.500 in magazines, according to data from Ad Age DataCenter. During the same period online media, web sites and search engines created 18.300 jobs. Digital TV for Costa Rica in 2017Monday, November 8, 2010 With the approval of the "Act of Implementation of Digital Television”, the government will announce by the end of the year the transition of technologies. The Minister of Environment, Energy and Telecommunications, Teofilo de la Torre said that in 2017 the transition of technologies would take place and with this the end of analog television. Trends in Consumption of Paid TVTuesday, August 13, 2013 Starting from very low levels, pay TV is growing in Central America, with 4.4 million subscribers foreseen by 2018. "... In just four years between 2008 and 2012, all of the six Central American countries saw increases in the average subscription rates of pay TV from between 21.4% to 31.3% of households with televisions. Measured in nominal terms, it amounted to a net addition of nearly 1.15 million new subscribers during the period, going from 1.5 million customers at the end of 2008 to over 2.6 million by the end of 2012 .... this upward trend will continue in the medium term. Towards 2018, it is expected that over 40% of households with televisions in the region (4.4 million) will subscribe to a pay TV service, which still generates significant room for future growth. " Spanish Cinema Channel Opens in GuatemalaMonday, June 7, 2010 Dar TV, the first Spanish Cinema channel in Latin America, will open its administrative offices in Guatemala. The channel will now have its administrative office in Guatemala, its technical agency in Miami and its operative center in Madrid. |
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