Considerable investments in the digitalization of operations, the closure of small stores and the expansion of the commercial area of the best located sales points, is part of the strategy that companies are beginning to implement in the new context of business transformation.
Managers of large corporations agree that several companies were already making progress in digitizing sales and operations, but the pandemic ended up persuading decision makers of the need to focus on online sales, and simultaneously accompany it with a plan to transform physical stores.
In April, the Walmart chain invested nearly $8.5 million in the construction and opening of four new stores in Costa Rica.
The company reported that three sales points operate under the Pali format and are located in Ipis de Goicoechea, Guayabo de Bagaces and Dulce Nombre de Cartago. The other establishment operates under the brand Maxi Pali and is located in Los Guido, Desamparados.
The American clothing and accessories brand Banana Republic opened its first store on Avenida Escazú and has a 300 square meter customer service area.
AR Holdings, administrator of the franchise, reported that this is the first of several stores that the conglomerate plans to open in the coming years in the region, specifically in Guatemala, Panama and the Dominican Republic.
The Swedish chain of stores Hennes and Mauritz announced that among its expansion plans is the opening of a sales point in Panama, which would be the first in Central America.
According to an official statement that was released in mid-January, the plan of the company Hennes and Mauritz (H&M) is that its first store in the region will be open to the public by the end of the year.
Super Repuestos, a company dedicated to the marketing of vehicle parts, announced that next year will invest in the opening of two branches, one in El Salvador and another in Honduras.
The sales point of El Salvador will be located in the municipality of Nejapa and the establishment that will operate in Honduras, will be in the city of La Ceiba. Both buildings are currently under construction.
ETAfashion, dedicated to the sale of clothing, shoes and accessories, opened its second store in Costa Rica, in the Central Avenue of San Jose, in the old building of the Lehmann Bookstore.
Prior to the launch of its new store, the company operated a single sales point, which is located in the Lincoln Plaza shopping center in Moravia.
In Costa Rica on November 9, the chain of stores El Rey plans to open a new store to the public that has an area of 2,700 square meters and is located in Guapiles.
Company executives informed that the new store has a new design and format of confectionery, which consists of providing a greater variety of products and more self-service options.
Nine West, a chain of U.S. stores, opened two branches in the metropolitan area of Guatemala, where it will sell shoes, bags and other feminine accessories.
Prensalibre.com reviews that "... The two locations with which it returns to our country are in Miraflores and in Pradera Concepción, where it has at the disposal of its clients the autumn-winter collection, offering backpacks, high heels, slippers, bags, boots and purses."
In Costa Rica, Inversiones AM PM announced that it plans to open four new convenience stores before the end of 2019.
Representatives of Inversiones AM PM, owner of the AM PM and Fresh Market stores, explained that the store that is closest to being inaugurated is the one that will be located in Guayabos, Curridabat.
For the last quarter of 2019, Opticas Visión plans to open five stores to sell visual health products, which will be added to four others already opened by the company this year.
Not giving details of the locations of the new sales outlets that will start operating at the end of the year, company executives explained that they currently have 144 branches throughout the country.
The clothing and sporting goods brand Rebook opened in the Multiplaza Pacific shopping center a store focused on the female market.
Lauriane Pedri, Reebok Brand Manager, told Elcapitalfinanciero.com that "... Panama was chosen as the pilot country to have the first Reebok Women Store in the world, because we bet that it will be the best showcase for the region for its excellent geographical location, for being the hub of the Americas and for the presence of the Adidas Group headquarters in Latin America."
For the rest of 2019 and next year, the chain of furniture and appliance stores La Curacao plans to open 40 new sales points in the region.
Managers of the company in Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica and Dominican Republic, reported that currently have 319 stores, and with the projected investment would reach a total of 359 sales points.
The Colombian company Patprimo invested in the opening of two stores located in Curridabat and Escazú, with an estimated investment of around $800 thousand.
The South American company reported that the investment in the operation of the premises in Multiplaza Curridabat and Multiplaza Escazú totaled $800,000, and will sell clothing such as dresses, shoes, accessories, jeans, blouses, casual clothing and underwear, among other items.
The Tiendas Universal chain announced that it plans to open seven sales points dedicated to the commercialization of visual health items, which would begin operating before the end of 2019.
The first point, located in Lincoln Square, was opened to the public on July 24. The other two, which will start operating in the next few days, will be on Central Avenue and Multiplaza in Curridabat.
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