Between March and April, Walmart opened five new stores of the Palí format, located in Heredia, San José, Alajuela, Cartago and Guanacaste.
The supermarket chain informed that the company invested close to $6.7 million to open these five new stores. With these recent openings, there are now 181 points of sale of the Palí format.
Whether it is a restaurant, a coffee shop, a hotel, a supermarket, or an auto parts store, location is, if not the most important, one of the most decisive factors in determining the success or failure of a business.
Understanding consumers' lifestyles, hobbies, ages and the places they go to, in order to attract a very specific sector of the population, is fundamental to reduce the risk in the investments made for the opening of new specialty stores.
For some years now, the retail sector has been undergoing a transformation, which has been driven by changes in consumer habits and the rise of e-commerce.
Besides betting on sales through digital channels, the Payless store chain plans to open two new stores in El Salvador.
According to company executives, in this context of new commercial reality generated by the outbreak of covid-19, the shoe store chain will bet on face-to-face and online sales.
Making decisions based on models that collect sociodemographic information of the area, characterizing the commercial environment of the possible locations of new stores and including data on the tastes and preferences of potential customers, reduces the risks of investments in the opening of new points of service.
The work teams and "data driven" companies, organizations that are based on the efficient use of data as the axis of all their processes, have found in the Commercial Intelligence and Geomarketing solutions, a possibility to reduce the risks in new investments associated with expansion plans and opening of new stores.
On October 2, the new store of the Electronica Panamericana chain began operating in zone 9 of Guatemala City.
The new sales point inaugurated by the business group will sell laptop computers, tablets, professional audio, musical instruments, cell phones, home appliances and other similar products.
Under the brand of Tiendas Rechido, Corporación Megapaca opened its first store selling second-hand clothing in the city of Morelia, Michoacan.
The new store operating in the Mexican market will make available to the public 50 thousand garments and the business strategy of the business group is to enter the Mexican market as an environmentally sustainable fashion option.
The AR Holdings business group will open three new stores specialized in sports articles from Deportivo Saprissa, which will be located in the Metropolitan Area.
The first store, which has already opened to the public since September 1, has an area of 141 square meters and is located in the Lincoln Plaza shopping center in Moravia.
In Costa Rica the chain Almacenes El Rey will open in the next months four new points of sale in San Carlos, Perez Zeledon, Liberia and Santa Cruz.
The stores that will soon open to the public will have a different format than those already operating in other areas of the country. The concept of the new establishments will be winery type with a smaller size, when compared to the points of sale located in the Great Metropolitan Area.
After investing $17 million, Walmart opened a new store to the public on July 10, in the canton of San Pablo, province of Heredia.
This new location becomes the 14th store that the chain will operate under the Walmart format and for the operation of this supermarket, the company will hire 123 people, said the official statement.
Considerable investments in the digitalization of operations, the closure of small stores and the expansion of the commercial area of the best located sales points, is part of the strategy that companies are beginning to implement in the new context of business transformation.
Managers of large corporations agree that several companies were already making progress in digitizing sales and operations, but the pandemic ended up persuading decision makers of the need to focus on online sales, and simultaneously accompany it with a plan to transform physical stores.
In April, the Walmart chain invested nearly $8.5 million in the construction and opening of four new stores in Costa Rica.
The company reported that three sales points operate under the Pali format and are located in Ipis de Goicoechea, Guayabo de Bagaces and Dulce Nombre de Cartago. The other establishment operates under the brand Maxi Pali and is located in Los Guido, Desamparados.
The American clothing and accessories brand Banana Republic opened its first store on Avenida Escazú and has a 300 square meter customer service area.
AR Holdings, administrator of the franchise, reported that this is the first of several stores that the conglomerate plans to open in the coming years in the region, specifically in Guatemala, Panama and the Dominican Republic.
The Swedish chain of stores Hennes and Mauritz announced that among its expansion plans is the opening of a sales point in Panama, which would be the first in Central America.
According to an official statement that was released in mid-January, the plan of the company Hennes and Mauritz (H&M) is that its first store in the region will be open to the public by the end of the year.
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