Making decisions based on models that collect sociodemographic information of the area, characterizing the commercial environment of the possible locations of new stores and including data on the tastes and preferences of potential customers, reduces the risks of investments in the opening of new points of service.
The work teams and "data driven" companies, organizations that are based on the efficient use of data as the axis of all their processes, have found in the Commercial Intelligence and Geomarketing solutions, a possibility to reduce the risks in new investments associated with expansion plans and opening of new stores.
On October 2, the new store of the Electronica Panamericana chain began operating in zone 9 of Guatemala City.
The new sales point inaugurated by the business group will sell laptop computers, tablets, professional audio, musical instruments, cell phones, home appliances and other similar products.
Under the brand of Tiendas Rechido, Corporación Megapaca opened its first store selling second-hand clothing in the city of Morelia, Michoacan.
The new store operating in the Mexican market will make available to the public 50 thousand garments and the business strategy of the business group is to enter the Mexican market as an environmentally sustainable fashion option.
The AR Holdings business group will open three new stores specialized in sports articles from Deportivo Saprissa, which will be located in the Metropolitan Area.
The first store, which has already opened to the public since September 1, has an area of 141 square meters and is located in the Lincoln Plaza shopping center in Moravia.
In Costa Rica the chain Almacenes El Rey will open in the next months four new points of sale in San Carlos, Perez Zeledon, Liberia and Santa Cruz.
The stores that will soon open to the public will have a different format than those already operating in other areas of the country. The concept of the new establishments will be winery type with a smaller size, when compared to the points of sale located in the Great Metropolitan Area.
After investing $17 million, Walmart opened a new store to the public on July 10, in the canton of San Pablo, province of Heredia.
This new location becomes the 14th store that the chain will operate under the Walmart format and for the operation of this supermarket, the company will hire 123 people, said the official statement.
Considerable investments in the digitalization of operations, the closure of small stores and the expansion of the commercial area of the best located sales points, is part of the strategy that companies are beginning to implement in the new context of business transformation.
Managers of large corporations agree that several companies were already making progress in digitizing sales and operations, but the pandemic ended up persuading decision makers of the need to focus on online sales, and simultaneously accompany it with a plan to transform physical stores.
In April, the Walmart chain invested nearly $8.5 million in the construction and opening of four new stores in Costa Rica.
The company reported that three sales points operate under the Pali format and are located in Ipis de Goicoechea, Guayabo de Bagaces and Dulce Nombre de Cartago. The other establishment operates under the brand Maxi Pali and is located in Los Guido, Desamparados.
The American clothing and accessories brand Banana Republic opened its first store on Avenida Escazú and has a 300 square meter customer service area.
AR Holdings, administrator of the franchise, reported that this is the first of several stores that the conglomerate plans to open in the coming years in the region, specifically in Guatemala, Panama and the Dominican Republic.
The Swedish chain of stores Hennes and Mauritz announced that among its expansion plans is the opening of a sales point in Panama, which would be the first in Central America.
According to an official statement that was released in mid-January, the plan of the company Hennes and Mauritz (H&M) is that its first store in the region will be open to the public by the end of the year.
Super Repuestos, a company dedicated to the marketing of vehicle parts, announced that next year will invest in the opening of two branches, one in El Salvador and another in Honduras.
The sales point of El Salvador will be located in the municipality of Nejapa and the establishment that will operate in Honduras, will be in the city of La Ceiba. Both buildings are currently under construction.
ETAfashion, dedicated to the sale of clothing, shoes and accessories, opened its second store in Costa Rica, in the Central Avenue of San Jose, in the old building of the Lehmann Bookstore.
Prior to the launch of its new store, the company operated a single sales point, which is located in the Lincoln Plaza shopping center in Moravia.
In Costa Rica on November 9, the chain of stores El Rey plans to open a new store to the public that has an area of 2,700 square meters and is located in Guapiles.
Company executives informed that the new store has a new design and format of confectionery, which consists of providing a greater variety of products and more self-service options.
Recognized Brazilian company of backhoe loaders, telescopic, articulated and other types of cranes looking for companies interested in representing the brand and distributing their machinery in Central America and Mexico. The company manufactures and sells telescopic,...
Operating Company dedicated to the manufacture of gluten-free and sugar-free products, OHNE brand. The OHNE brand has 8 product lines: square bread, sweet...
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