For the third quarter of 2021, an increase in Central American purchases of footwear and its parts is observed, reaching imports of $445 million in the period analyzed, with China being the main supplier with $168 million.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
During 2020 Guatemala remained in the lead in regional imports with $51.5 million and the largest supplier of the year was China with 39.3%, in the year-on-year variation of Central America decreased by 14.76% by obtaining only $629.7 million compared to 2019 with $755.4 million.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
In recent years, Mexican footwear has gained importance in terms of the amount purchased, since from January to September 2012 it represented 2% of total regional imports and for the same period in 2020 the proportion rose to 5%.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"].
produce between 8 and 9 million pairs of shoes, a figure that would double that reported in 2020 and generate revenues for companies of more than $120 million.
In the first weeks of the year, shoe sales in the Nicaraguan market showed dynamism, as more than one million pairs were sold due to the start of the school year, according to executives of the Nicaraguan Chamber of Leather and Footwear (Camcunic).
Making decisions based on models that collect sociodemographic information of the area, characterizing the commercial environment of the possible locations of new stores and including data on the tastes and preferences of potential customers, reduces the risks of investments in the opening of new points of service.
The work teams and "data driven" companies, organizations that are based on the efficient use of data as the axis of all their processes, have found in the Commercial Intelligence and Geomarketing solutions, a possibility to reduce the risks in new investments associated with expansion plans and opening of new stores.
In recent years Chinese footwear has become more important in terms of the amount purchased, since in the first half of 2012 they represented 27% of total regional imports and for the same period in 2020 the proportion rose to 39%.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
The Decatlón X store, located in Guatemala City in Pradera Zone 10, has a potential market of 225,000 consumers 15 minutes away by car, 47% of whom are interested in basketball and 9% in swimming.
Using the Geomarketing solutions that we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of the establishments dedicated to the sale of sports articles, operating in the countries of Central America. Below is an extract of the findings of the study.
Between July and October 2020, the number of people in Costa Rica who were exploring options for buying sports shoes online decreased 26%, while the number of Honduran consumers looking to buy dress shoes increased 27%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time the changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchase patterns.
From January to July 2020, Central American companies imported $11 million in footwear and parts from Mexico, 5% less than in the same period in 2019, a decrease that is explained by the behavior of purchases by Panamanian and Guatemalan companies.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
In Central America, nearly 900,000 people are looking to buy sporting goods online, and of this group of consumers, approximately 4% are exploring options to purchase swimming equipment.
CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.
Between January and March 2020, Central America allocated $141 million to the import of footwear and its parts, 13% less than in the same period in 2019, with Panama and Honduras being the markets that registered the most significant reductions.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
In Central America, more than one million people are looking to buy some type of footwear online, and of this group of consumers, approximately 18% explore options to acquire boots.
CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.
From January to April 2020, Central American companies imported $6 million in footwear and parts from Mexico, and 65% of the total was purchased by companies in Guatemala and El Salvador.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graph"]
In Central America, it is estimated that more than 800,000 people are interested in sports shoes and clothing in the digital environment. Reebok, Under Armour and New Balance are some of the brands that have best positioned themselves in the minds of consumers with high purchasing power.
An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, shows interesting results on the preferences and tastes of people in various products, services, store chains, brands and activities.
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