Given the rise in tuna consumption reported between February and August, in Costa Rica the company that owns Sardimar increased its production by 25%.
After the context of the new commercial reality that arose from the outbreak of covid-19 the demand for tuna increased, Alimentos Prosalud, owner of Sardimar, hired more than 300 additional employees to work in its plant in Barranca, Puntarenas.
A total of 18 tuna brands are competing in a market that seven years ago was totally dominated by Sardimar.
One example of the growth that has been seen in brands in this market is Grupo Calvo, who has had a steady increase in sales; 11% in 2010, 71% in 2011, 32% in 2012 and a projected 19% for 2013 .
The company has announced the launch of a new product line, Badesi, and an investment of $1.5 million in expanding one of its plants in Costa Rica.
Badesi is the name of the new ready-to-eat product line. Three new products have been launched initially but the company plans to bring out others during the course of the year, said Shirley Romero the company’s corporate communications director.
Costa Rica's government closed the case after ensuring that Calvo did not incur in dumping affecting the country's tuna industry.
El Salvador and Costa Rica ended the trade dispute which went on for more than a year for canned tuna exports from El Salvador to the Costa Rican market, announced Finance Minister Hector Dada Hirezi, who was accompanied during the press conference by company representatives from the CALVO Tuna Group.
The company's five-year strategic plan focuses on increasing the per-capita consumption of tuna in these countries.
According to the company's estimates, current average consumption half a tin of tuna per year, whereas in Costa Rica this figure is 12 cans per person.
Sardimar and Calvo Group are involved in a dispute over tariffs generated by the implementation of the multilateral treaty imposed by the US-Central America Treaty.
The Spanish-owned Calvo Group has a tuna processing plant in El Salvador from which it exports to Costa Rica - among other places - having paid the country a customs duty of 15% until January 2009, and afterwards taking advantage of CAFTA benefits by not paying the tariff for tuna in oil and paying 2.2% for tuna in water. This will obviously hurt the local sales of Costa Rican-owned Sardimar, which is protesting, stating that the situation violates the provisions of the General Treaty of Central American Integration since Calvo Group operates in a free trade zone in El Salvador and is exempt from most national and municipal taxes and Sardimar considers this a subsidy in disguise.
The Costa Rican fish and seafood cannery built a plant to purify the water it uses in its production process.
Sardimar, which consumes 1600 cubic meters of water, made the decision to invest in green technology in response to the characteristics of many American and European customers who, when buying products, take into account whether they are made with environmentally friendly processes.
In 2009, the Costa Rican company is planning to consolidate its brand in the UK, Spain and Germany.
According to reports on nacion.com "Sardimar also plans to sell Tonnino, its gourmet tuna, in Belgium, Holland, and Luxemburg, said Gabriela Munoz, Business Development manager at the company.
Costa Rica exporters still have a lot of work to do in order to benefit from the FTA, despite the fact that since January 1st their products can enter the US with zero tariff.
A study on the exploitation of the CAFTA-DR that was published in the El Financiero weekly from Costa Rica points out that "six years after waiting for CAFTA, the tuna, textiles and ethanol sectors, which will benefit immediately from the agreement, will see the results little by little.
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