At the beginning of 2021 in Costa Rica and El Salvador, interest in this type of vehicle reported a clear rebound, in contrast to the situation registered in Guatemala, Panama and the Dominican Republic, markets in which Internet searches decreased.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, services, sectors and markets operating in the region.
In the region's countries, more than 21 million people are looking to buy a vehicle online, and of this group of consumers, approximately 7% explore options for purchasing an SUV.
The interactive information system developed by CentralAmericaData monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
Making alliances with factories, applying distance protocols at points of service and encouraging the use of digital platforms are some of the strategies that have begun to be implemented by new vehicle distributors in the region.
Managers of Grupo Q, a company that operates 40 salesrooms in Central America, explained that given the spread of covid-19 and the restriction of consumer mobility, they are working to deepen alliances with factories and achieve a comprehensive chain of savings in different areas.
The Supreme Court of Justice issued a tender for the supply of 89 vehicles to replace the institution's fleet of vehicles, under the modality of delivery of vehicles as part of payment.
As of June 2017, 36% of automobile or sedan-type vehicles that circulated in countries in the region were of the Toyota and Hyundai brands.
Data from the report "Vehicle Fleet in Central America 2017" compiled by the Business Intelligence Unit at CentralAmericaData shows different characteristics of the vehicles circulating in Central American countries.
According to the guild of vehicle importers, the premium car and SUV segment accounts for about 15% of total sales.
Data from the Association of Importers of Vehicles and Machinery (Aivema), "... on imports and sales shows that the total number of premium cars and SUV's oscillates between 5% and 8% of the 36,000 new units that came into the country in 2017, but they represent 15% of sales. Prices, on average, are higher and there are differences of more than 100% between brands."
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