Although Samsung and Apple mobile phones represent more than half of the devices used in the region's markets, there is an upward trend in the preference for devices from the Chinese brand Huawei.
An analysis of the Trade Intelligence Area at CentralAmericaData provides interesting data on the use and preference of cell phone brands in the region.
The solution for companies looking for a name for their new product lines depends on their capacity for inventiveness.
According to Alejandro Fernández in his article in Elfinancierocr.com, this is how "extraordinary names come about, not from a book, but from an ingenious mind. Häagen-Dazs is perhaps the most powerful example. Neither Häagen nor Dazs have absolutely any meaning in any language.
Starting January Sony will establish a regional distribution center.
The distribution center will serve electronic parts for the Central and South American markets.
"In addition to distribution of spare parts in Panama-Pacific, these regional offices will market its core products for both regions: Central and South America", reports the article in Prensa.com.
Sony Style will open its second store in Panama City by the end of the month.
The store is located in Metro shopping mall, and has 300 square meters of exhibition space.
"The stores features a 'Guru Bar'. This center, located inside the store, offers assistance for using or installing Sony equipment", reported Pa-digital.com.pa.
Sony Inter-American, Inc. (SIA) announced that it will invest this year in the Salvadorian market 15% more than it did in 2007.
Richard Fairest, President of Sony Inter-American, informed Elsalvador.com: "Our investment includes the opening of an office, whose main role will be 'to offer the visibility and improved efficiency necessary to assist our strategic partners - that are not only stores, but also service workshops - and the Salvadorian consumer.'
Sony Inter-American (SIA) has decided to open an office in the country due to the development of the electronics sector in the Guatemalan market.
During an interview with the Prensa Libre daily, Richard Fairest, president of SIA, talked about the reasons for opening offices in the country and about their plans for the future.
The company will open its own offices in Paraguay, Guatemala and El Salvador as a part of its strategy for growth and consolidation in Latin America.
With the opening of the new offices, Sony Inter-American hopes to directly attend to the market in the three countries where sale of Sony electronic products is on the rise.
The company is already in Costa Rica, Panama, Ecuador and Venezuela. The new branches will open before the end of the year.
Sony has chosen Panama as its regional inter-American headquarters, where it will set its business plans and direct operations in 38 nations in Central America, the Caribbean and South America.
"From here we will serve a region that has more than 130 million people," said Richard Fairest, president of Sony Inter-American, during the inauguration ceremony for the new organization.