Wood, seafood, coffee and frozen vegetables are some of the products already going to Asia and the aim is to promote the opening of a sales office in Hong Kong.
According to Guatemalan authorities, the main import partner is China and in exports it is Japan. In 2013 exports to Asia generated $897.7 million, however, this figure is expected to be greater by the end of 2014, as Asian demand has increased.
Guatemalan businesses and diplomats have traveled to south east Asia with the aim of strengthening the Free Trade Agreement (FTA) signed between the countries four years ago.
Another of the visit's goals is to explore the potential for Guatemala's to take advantage of the Economic Co-operation Framework Agreement (ECFA) recently signed between Taiwan and China.
The group, Emisoras Unidas, announced the launch of the "Proyecto del Futuro II," a strategic alliance of communications media.
"Proyecto del Futuro II" is a strategic Alliance of 44 radio stations, three regional television channels, 800 outdoor ad spaces and seven websites, also includes the Central American representation of the channels MTV, VH1, and Nickelodeon.